CPGToolBox
Valuation
$2.5M
2021 Revenue
$840K
Funding
$0
Team
10
Founded
2012
How CPGToolBox CEO Rick Pensa grew CPGToolBox to $840K revenue with a 10 person team in 2021.
CPGToolBox is a leader in trade spend management and optimization. We harness the Salesforce platform to deliver simple, easy-to-use TPx solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. WHY US: Our company offers decades of industry knowledge and hands-on TPM experience. We build all of our quick-to-learn, user-friendly solutions on Salesforce to pass architecture, innovations and cost savings to customers. CPGToolBox proudly provides a dedicated customer resource to every client to ensure post-implementation success. HOW WE CAN HELP: If you are you among the 70% of Consumer Goods organizations relying on spreadsheets to manage trade spend budgets and promotions, CPGToolBox provides SaaS solutions at a low cost of ownership. Our solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. OUR PRODUCTS: Our toolbox includes Vi
Last updated
CPGToolBox Revenue
In 2021, CPGToolBox's revenue reached $840K. Since its launch in 2012, CPGToolBox has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | CPGToolBox Hit $840k revenue in April 2021 |
| 2012 | Launched with $0 revenue |
CPGToolBox Valuation, Funding Rounds
CPGToolBox's most recent disclosed valuation is $2.5M.
CPGToolBox is a bootstrapped Other Vertical Industry Software startup. Founded in 2012, CPGToolBox has grown to $840K in revenue without raising any venture capital or outside funding.
As a self-funded Other Vertical Industry Software SaaS company, CPGToolBox has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
CPGToolBox Employees & Team Size
CPGToolBox employs approximately 10 people as of 2026.
CPGToolBox has 10 total employees in different roles and functions and 1 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2021 | Reached 10 employees (April 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for CPGToolBox yet.
Frequently Asked Questions about CPGToolBox
What is CPGToolBox's revenue?
CPGToolBox generates $840K in revenue.
Who founded CPGToolBox?
CPGToolBox was founded by Rick Pensa.
Who is the CEO of CPGToolBox?
The CEO of CPGToolBox is Rick Pensa.
How much funding does CPGToolBox have?
CPGToolBox raised $0.
How many employees does CPGToolBox have?
CPGToolBox has 10 employees.
Where is CPGToolBox headquarters?
CPGToolBox is headquartered in United States.
People Also Viewed
Sinngular
Inflyte
Provider of a music promotion platform. The company's music promotion platform provides pre-release music and web-based promo dashboard, enabling record labels and PR agencies to manage high volumes of promos as easy and efficient as possible.
Treatstock
The company primarily operates in the Software industry. Treatstock was founded in 2016 and is headquartered in Newark, DE.
SalesKong
At SalesKong, we believe that sales should be about connection, not admin. That’s why we built an intelligent sales assistant that helps reps focus on what truly matters—understanding customers, building trust, and closing deals. Modern sales teams are drowning in busywork—logging CRM notes, writing follow-ups, and manually tracking action items. Important context gets lost in the chaos of back-to-back meetings, and even the best reps miss key buying signals. SalesKong solves this by capturing your conversations, extracting key insights, and streamlining your entire sales workflow. From instant summaries and next steps to follow-up emails and smart nudges—SalesKong works in the background so your team can stay in the moment. No fluff. No bloat. Just tools that work. Visit our website for more info and early access.
Webproof
The company primarily operates in the Software industry. Webproof is headquartered in Miami, FL.
Qymatix Solutions GmbH
Provider of a sales management platform. The company enables sales managers to achieve targets and to take better business decisions.
Compare CPGToolBox to the industry
CPGToolBox operates across multiple industries. Browse revenue, funding, and growth data for CPGToolBox in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .