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How Custodia CEO Elad Efraim grew to $2.6M revenue with a 24 person team in 2024.

We started Custodia because we believe the future of work should empower all employees with streamlined systems and intelligent design. And so we reinvented the expense process with this in mind. Using the same advanced technology we had delivered to our clients in other markets, we created Custodia to empower all employees to spend smarter, offering mobility, control, and insight.

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Custodia Revenue

In 2024, Custodia's revenue reached $2.6M. The company previously reported $1.3M in 2023. Since its launch in 2018, Custodia has shown consistent revenue growth.

Custodia Revenue GrowthReported revenue / ARR over time$0$600K$1.2M$1.8M$2.4M$3M2018201920202021202220232024$0$1M$1.3M$2.6MSource: GetLatka.com
YearMilestoneQuote
2024Custodia Hit $2.6m revenue in October 2024
2023Custodia Hit $1.3m revenue in December 2023
2021Custodia Hit $1m revenue in April 2021
2018Launched with $0 revenue

Custodia Valuation, Funding Rounds

Custodia is a bootstrapped Other Collaboration Software startup. Founded in 2018, Custodia has grown to $2.6M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, Custodia has built its business with no outside investment.

Custodia Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12018Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Q&A

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Customers

We do not have customer count information for Custodia yet.

Custodia Employees & Team Size

Custodia employs approximately 24 people as of 2026, down from 26 in 2023, including 7 sales reps that carry a quota.

Custodia Team GrowthReported headcount over time06121824302018201920202021202220232024002424Source: GetLatka.com
YearMilestone
2024Reached 24 employees (October 2024)
2023Reached 26 employees (December 2023)
2022Reached 28 employees (December 2022)
2021Reached 24 employees (December 2021)
2021Reached 17 employees (April 2021)

Frequently Asked Questions about Custodia

What is Custodia's revenue?

Custodia generates an estimated $2.6M in annual revenue.

Who founded Custodia?

Custodia was founded by Elad Efraim.

Who is the CEO of Custodia?

The CEO of Custodia is Elad Efraim.

How much funding does Custodia have?

Custodia is bootstrapped and has not raised outside funding.

How many employees does Custodia have?

Custodia has 24 employees.

Where is Custodia headquarters?

Custodia is headquartered in New York, New York, United States.

Compare Custodia to the industry

Custodia operates across multiple industries. Browse revenue, funding, and growth data for Custodia in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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