DashThis Revenue (2023)

DashThis generated an estimated $5.3M in annual revenue in 2023.

DashThis reported annualized revenue of approximately $4.2 million USD as of early 2022, equivalent to roughly CAD $5.2 million at the time of the interview. Monthly recurring revenue stood at approximately $351,000 USD, derived from 2,600 paying customers at an average of $135 per month.

DashThis had 2,600 paying customers as of early 2022, up from approximately 500 to 600 a year earlier. The average monthly revenue per customer was $135. The company prices its product based solely on the number of dashboards a customer uses, with users and integrations included at no additional charge across tiers.

The company has iterated on pricing five to six times over its ten-year history as its customer base shifted from large agencies with data scientists to a broader audience of everyday marketers and small business owners. A fully branded design add-on priced at $995 was being phased out in favor of a self-serve customization feature, with Pare estimating that five to ten units of the add-on were sold per month during the period it was actively offered.

The sales motion is split roughly 50 percent self-serve and 50 percent sales-assisted, where sales-assisted is defined as any customer who spoke with a sales representative, attended a demo, or asked a question during the buying process before converting.

DashThis generates revenue through a subscription model billed monthly, with pricing based on the number of dashboards rather than the number of users, clients, or integrations. Pare described this as a differentiating factor relative to competitors, which he said charge based on client count.

The blended customer acquisition cost across all channels was $450 as of early 2022, with a CAC payback period of approximately three months against a $135 monthly ARPU. PPC-only CAC was higher at $600, reflecting the efficiency advantage of the company's organic SEO channel. The company spent approximately CAD $50,000 per month on paid advertising, concentrated on Google, with Facebook retargeting having been tested and largely discontinued.

Monthly gross revenue churn was approximately 3 percent as of early 2022. Net dollar retention was not known by Pare at the time of the interview. Expansion revenue from upsells and upgrades represented approximately 40 percent of new income. Gross margin, burn rate, and runway were not discussed. The company planned to hire 10 additional employees in 2022, growing the team from 32 to approximately 42.

DashThis employed 32 full-time staff as of early 2022, up from approximately 24 the prior year. The engineering team numbered 12 to 13 people. The sales team consisted of two representatives, operating without formal quotas at the time of the interview. The company planned to add 10 more hires during 2022.