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Datatricsrevenue & acquisition

Account-Based Marketing Software2 Enschedesestraat, Oldenzaal, Overijssel, NetherlandsFounded 2014

Datatrics was acquired by Growens. See Growens' profile →

Datatrics is an Account-Based Marketing Software company based in Oldenzaal, founded in 2014.

datatrics.comLinkedInUpdated Aug 10, 2026
Annual revenue
$14.4M
2020
Owner
Growens
Date not on record
Employees
40
Dec 2020

Datatrics revenue

Datatrics' annual revenue was $14.4M in 2020, its last figure before Growens bought it (source not recorded).

$0
$5M
$10M
$0
–
$14.4M
20142015–192020
ReportedFounded 2014 at $0; every reading has its own bar
As ofRevenueSource
2020$14.4M–

– source not recorded

Who owns Datatrics

Growens owns Datatrics. The date and price of the deal are not on record.

Datatrics CEO, founders & employees

Bas Nieland founded Datatrics in 2014 and led it as CEO. Datatrics had 40 employees (December 2020), up from 15 a year earlier.

0
20
40
25
41
40
201820192020
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Dec 2020): 12 engineers, 12 in sales, 3 in marketing

All 5 headcount readings, with sources
As ofEmployeesSource
Dec 202040–
Jun 202044–
202015–
Dec 201941–
Dec 201825–

Datatrics FAQ

What was Datatrics' revenue?

Before Growens bought it, Datatrics' annual revenue was $14.4M in 2020 (source not recorded).

Who owns Datatrics?

Growens owns Datatrics.

How many employees does Datatrics have?

Datatrics had 40 employees in December 2020.

Who founded Datatrics?

Bas Nieland founded Datatrics in 2014.

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How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Datatrics? Join the podcast