Digno, Inc Revenue (2024)

Digno reported approximately $45,000 in monthly recurring revenue as of September 2022, derived from 15 paying customers at an average contract value of roughly $3,000 per month. Iskender confirmed this figure directly, telling host Nathan Latka: "It's accurate. Yes. We're aiming approximately $82,000 by the end of the year."

As of September 2022, Digno had 15 paying customers and 10 users on its free plan, for a total of approximately 45 companies in the system including trial users. The company launched publicly at Collision Toronto in June 2022 with roughly 20 trial users already in the system; 17 of those converted to paying accounts at launch.

The base subscription price is $59 per month, with an additional $7 to $9 per employee per month. Iskender stated the average contract value is approximately $3,000 per month, corresponding to a sweet spot customer size of 300 to 500 employees. Digno offers a permanent free plan for teams of up to five users, which requires no base subscription fee and no per-seat charge. Approximately 10 users were on the free plan at the time of the interview.

Digno generates revenue through a hybrid subscription model: a $59 per month base fee plus a $7 to $9 per employee per seat charge. The average monthly contract value across its 15 paying customers is approximately $3,000, implying a typical account has roughly 300 to 500 employees. At 15 customers and $3,000 average contract value, monthly revenue is approximately $45,000, consistent with Iskender's confirmed figure.

The platform targets mid-to-large enterprises and scores employees across five behavioral factors using data pulled from existing tools such as ERP systems, Asana, Klaviyo, and Shopify. Cold outreach via LinkedIn automation tools is the primary customer acquisition channel. Profitability was not discussed in the interview. The company spends $10,000 to $20,000 per month on outsourced development through TkXel, whose engineers bill starting at $35 per hour, in addition to carrying 10 full-time employees. Gross margin, churn, LTV, CAC, and burn rate were not discussed.

Digno employed 10 full-time staff as of September 2022, comprising four engineers, three marketing team members, and one UX/UI designer, plus Iskender and his wife. The company also maintains an outsourced development relationship with TkXel at a monthly cost of $10,000 to $20,000, supplementing the four in-house engineers.