Downstream Revenue & Valuation (2021)

Developer of a self-serve mobile programmatic advertising platform intended to simplify and automate e-commerce marketing. The company's platform helps agencies and in-house marketing teams to build scalable campaigns to directly access inventory on major advertisement exchanges, leverage first and third-party data securely, target more accurately and use proprietary auto-optimization software and a dynamic bidding algorithm, enabling companies to control mobile RTB with plug-and-play access to in-application traffic on the largest mobile ad exchanges with no coding required.