Drift vs Persona: Revenue, Funding & Team Size Compared
Drift generates $120M in revenue; Persona generates $100M. Drift is 1.2× bigger than Persona by revenue. The table below compares Drift and Persona on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  DriftThis company |  Persona |
|---|---|---|
| Revenue | $120M | $100M |
| Valuation | $1B | $2B |
| Funding raised | $107M | $417.5M |
| Customers | 150K | 575 |
| Team size | 426 | 595 |
| Founded | 2015 | 2018 |
| HQ | Boston, United States | San Francisco, United States |
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Drift at a glance
Drift generates $120M in revenue with 426 employees, headquartered in Boston, United States.
- Revenue
- $120M
- Valuation
- $1B
- Funding
- $107M
- Customers
- 150K
- Team size
- 426
- Founded
- 2015
Drift Inc., is a conversational marketing and sales platform that helps businesses connect with their customers in real-time. Drift offers a suite of tools that includes live chat, chatbots, email marketing, and other marketing automation…
Persona at a glance
Persona generates $100M in revenue with 595 employees, headquartered in San Francisco, United States.
- Revenue
- $100M
- Valuation
- $2B
- Funding
- $417.5M
- Customers
- 575
- Team size
- 595
- Founded
- 2018
Persona is a software company that provides a no-code, drag-and-drop platform for building personalized customer experiences. The platform allows businesses to create targeted messaging, personalized content, and customized interactions…
Other Drift alternatives
Drift competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Drift vs Persona: frequently asked questions
Is Drift or Persona bigger?
Drift is the bigger company by revenue, at $120M against $100M for Persona.
How much revenue does Drift make?
Drift generates $120M in annual revenue with a team of 426.
How much revenue does Persona make?
Persona generates $100M in annual revenue with a team of 595.
How much funding has Drift raised?
Drift has raised $107M in total funding since it was founded in 2015.
How much funding has Persona raised?
Persona has raised $417.5M in total funding since it was founded in 2018.