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Dux-Soup is a bootstrapped LinkedIn lead-generation software company founded in 2016 by Will van der Sanden, who serves as CEO and sole founder.

dux-soup.comLinkedInUpdated Oct 5, 2026
Annual revenue
$3M
Oct 2024EST.
Employees
13
Oct 2024
Customers
15K

Dux Soup revenue

Dux Soup's last reported revenue was $1.5K in 2016 (Will van der Sanden on camera). GetLatka estimates it at about $3M a year (October 2024). Dux Soup is #761 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.

$0
$2M
$4M
$1.5K
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–
–
$3M
$4.5M
$1.6M
$2.1M
$3M
201620172018201920202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 6 revenue readings, with sources
As ofRevenueSource
2016$1.5KWill van der Sanden on cameraWatch at 1:43
Oct 2020$3M–
Jun 2021$4.5M–
Nov 2022$1.6M–
Nov 2023$2.1MEST.GetLatka estimate
Oct 2024$3MEST.GetLatka estimate

– source not recorded

Interviews with Will van der Sanden

Nathan Latka has interviewed Dux Soup once, speaking with Will van der Sanden. Each figure links to the second it was said.

Growth tactics they described: Influencer MarketingWatch at 3:56

Dux Soup CEO, founders & employees

Will Van Der Sanden founded Dux Soup in 2014 and runs it as CEO. Dux Soup has 13 employees (October 2024, LinkedIn), up from 9 a year earlier.

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5
10
15
20
17
20
7
9
13
20202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 9 headcount readings, with sources
As ofEmployeesSource
Oct 202413LinkedIn
Nov 20239–
Jul 20239–
Jul 202311–
20239–
Nov 20227–
20227–
Jun 202120Will van der Sanden on cameraWatch at 8:32
Nov 202017–

Dux Soup FAQ

How much money does Dux Soup make?

Dux Soup's last reported revenue was $1.5K in 2016 (Will van der Sanden on camera). GetLatka estimates about $3M a year (October 2024).

Is Dux Soup profitable?

Yes. Will van der Sanden said on camera in 2021 that Dux Soup is profitable.

Who is the CEO of Dux Soup?

Will Van Der Sanden, a co-founder.

Who founded Dux Soup?

Will Van Der Sanden, in 2014.

How many employees does Dux Soup have?

About 13 as of October 2024 (LinkedIn).

How this page is sourced

11 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile