Incident Management Software
Shop Circle is a UK-based AI-native software holding company that acquires and scales mission-critical B2B software businesses across e-commerce, manufacturing, and supply chain verticals. The company is co-founded and led by Luca Cartechini, a former equity research analyst at Jefferies and VC investor who was named to Forbes 30 Under 30 Europe in 2022.
Founded in 2021 with an initial $1.5 million angel round, Shop Circle has since raised more than $100 million in equity across five rounds and paired that with a roughly $100 million debt facility, bringing total capital raised to more than $200 million. The company finished 2025 at $30 million ARR and has grown to approximately $45 million ARR as of May 2026, targeting $60 to $70 million ARR by year-end, which would represent roughly 100 percent year-over-year growth. EBITDA margins run at approximately 35 percent, with some PLG-oriented products generating 60 to 70 percent profitability.
The most strategically distinctive element of Shop Circle's model is its centralized AI team, called CircleX, which deploys automation, developer productivity tools, and agentic product features across every portfolio company after acquisition. One portfolio company, Aiden, nearly doubled both its team and its revenue to approximately $3 million ARR within one year of acquisition while growing at 70 to 80 percent year-over-year, illustrating the operational uplift Shop Circle applies post-close.
