Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
As part of an innovation management program, the Aha! platform provides a portfolio management framework for product strategy, requirements management, release management, idea capture, and visual roadmaps.
Last updated
In 2025, Aha!'s revenue reached $45.8M. The company previously reported $100M in 2024. Since its launch in 2013, Aha! has shown consistent revenue growth.
Aha! reached a $300M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $300M | - |
CEO
Brian de Haaff seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — one of the fastest-growing private software companies in U.S. and the world’s #1 roadmap software. His two previous companies were acquired by well-known public corporations. He writes and speaks about product and company growth and the adventure of living a meaningful life. Brian is a proud graduate of both The University of California at Berkeley and Northwestern University. He lives in Silicon Valley with his wife and they have three sons. He is the author of the bestselling book Lovability.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Aha! yet.
Aha! employs approximately 416 people as of 2026, up from 319 in 2024, including 2 sales reps that carry a quota.
Aha! generates an estimated $45.8M in annual revenue.
Aha! was founded by Chris Waters.
The CEO of Aha! is Chris Waters.
Aha! raised $0.
Aha! has 416 employees.
Aha! is headquartered in Menlo Park, California, United States.
Aha! operates across multiple industries. Browse revenue, funding, and growth data for Aha! in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Dynamic application security testing platform
Fastmail is email, just better! For over 25 years, we've been the provider of choice for people...
Rolling Arrays (RA) is Asia’s premier award winning HR Transformation Company, headquartered in...
ActiveFence is the leading provider of UGC and AI Safety solutions, delivering the industry’s most...
Valuation
$300M
2025 Revenue
$45.8M(Est.)
Funding
$0
Team
416
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2025 | Aha! Hit $45.8m revenue in December 2025 | Estimated |
| 2024 | Aha! Hit $100m revenue in June 2024 | Estimated |
| 2020 | Aha! Hit $100m revenue in August 2020 | |
| 2013 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 416 employees (December 2025) | |
| 2024 | Reached 319 employees (December 2024) | |
| 2024 | Reached 296 employees (October 2024) | |
| 2023 | Reached 110 employees (December 2023) | |
| 2022 | Reached 110 employees (December 2022) | |
| 2021 | Reached 102 employees (December 2021) | |
| 2020 | Reached 180 employees (December 2020) | |
| 2020 | Reached 51 employees (August 2020) | |
| 2020 | Reached 142 employees (June 2020) | |
| 2019 | Reached 131 employees (December 2019) | |
| 2018 | Reached 98 employees (December 2018) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
