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New Zealand
An online business bookkeeping software. The asset comprises of a financial software designed to simplify the process of financial accounting and small businesses, clubs, organizations and individuals keep a record of their financial transactions as an analysed cashbook.
Last updated
In 2021, First Agenda (iCashbook)'s revenue reached $3.6M. Since its launch in 2008, First Agenda (iCashbook) has shown consistent revenue growth.
First Agenda (iCashbook) reached a $10.8M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $10.8M | - |
CEO
Energetic and enthusiastic technology leader with over 25 years hands-on operational and leadership experience in various industries and locations. I build great teams, great products, and great companies, by focusing on the customer experience and making sure everything else follows. Our team is changing how people work and live, by challenging the status quo, shifting paradigms, and leveraging new technology to get things done – faster, cheaper, easier, better, and in a more people-oriented way. Activity
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for First Agenda (iCashbook) yet.
First Agenda (iCashbook) employs approximately 56 people as of 2026, including 1 sales reps that carry a quota.
First Agenda (iCashbook) generates $3.6M in revenue.
First Agenda (iCashbook) was founded by Eli Weir.
The CEO of First Agenda (iCashbook) is Eli Weir.
First Agenda (iCashbook) raised $0.
First Agenda (iCashbook) has 56 employees.
First Agenda (iCashbook) is headquartered in New Zealand.
First Agenda (iCashbook) operates across multiple industries. Browse revenue, funding, and growth data for First Agenda (iCashbook) in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$10.8M
2021 Revenue
$3.6M
Funding
$0
Team
56
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2021 | First Agenda (iCashbook) Hit $3.6m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 56 employees (April 2021) |
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