logo
logo

Funnel revenue is $8 million

Funnel is worth $1 million valuation

Funnel team size is 225 employees


How did Latka collect this data?

Play

Latka collected this data by interviewing Funnel CEO Fredrik Skantze on 06/12/2013

Watch the podcast
logo

Funnel

23-Klarabergsgatan

linkedintwitterfacebookwebsite

How Funnel hit $8M Revenue with 1K customers in 2022.

Collects all your marketing data

Founded

2014

Founded

Revenue

$8M

2022 Revenue

YOY
-----

YOY

Funding

$134.2M

Funding


Funnel Revenue

In 2022, Funnel revenue run rate hit $8M in revenue.

  • 2019

    Funnel hit $8M in revenue in 2019

  • 2017

    Funnel hit $2.2M in revenue in 2017

  • 2014

    Funnel launched in 2014 with $0 revenue

262.00% ▲$2.2M$8M

Funnel Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2021 Series C

    Funnel raised a Series C of $66.2M

  • 2020 Series B

    Funnel raised a Series B of $47M

  • 2019 Venture Round

    Funnel raised a Venture Round of $8M

  • 2017 Series A

    Funnel raised a Series A of $10M at a $1M valuation in September 2017

  • 2013 Seed Round

    Funnel raised a Seed Round of $3M

FUNDING DATEROUNDAMOUNTVALUATION
10/12/2021 Series C $66.2M
01/17/2020 Series B $47M
02/25/2019 Venture Round $8M
09/19/2017 Series A $10M $1M
06/12/2013 Seed Round $3M

Team

Funnel has 225 total employees and 39 sales reps that carry a quota. They have 1200 customers an engineering team of 59 and a marketing team of 11

2017201820192020202184▲47▲65▲36▲
DISTRIBUTIONQTY
Total team size
225
Engineer
59(26%)
Sales
39(17%)
Marketing
11(5%)

CEO/Founder

Fredrik Skantze

Fredrik Skantze is the CEO and co-founder of Funnel which aggregates marketing data for some of the worlds leading advertisers. Prior to founding Funnel Fredrik led the team that developed the Qwaya Facebook Advertising Tool and co-founded the online ecommerce retailer Autoquake. He has also worked on the early mobile internet in Silicon Valley and designed industrial robots. Fredrik holds an MBA from Stanford and a masters degree in engineering from MIT.

Q&A

What`s your age?

48

Favorite online tool?

Gong.io

Favorite book?

Management 3.0

Favorite CEO?

Brian Halligan

Advice for 20 year old self

Get out of corporate faster!


Customers

Funnel has 1K customers.

Lifetime Months

50

x

Monthly ARPU

$950

=

Lifetime Dollar

$47.5K

Acquisition Cost

$12K

Average Annual Price

$11.4K

$0$11.4K13 month payback period024681012
$0$11.4K13 month payback period024681012

Churn

Funnel has an annual churn rate of 24.00%.

-100-500%50100

Gross Annual Dollar Churn

-24.00%

Annual Dollar Expansion

30.00%

Net Revenue Retention

106.00%


About Funnel

Monthly Revenue

$665K

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


Funnel Board of Directors

NamePosition

Funnel Executives

NamePosition
Fredrik Skantze CEO

Funnel Employees

NamePosition
Fredrik Skantze CEO

Frequently Asked Questions about Funnel

When was Funnel founded?

Funnel was founded in 2014.

How much revenue does Funnel generate?

Funnel generates $8M in revenue.

Who is the CEO of Funnel?

The CEO of Funnel is Fredrik Skantze.

How much funding does Funnel have?

Funnel was raised $134.2M.

How many employees does Funnel have?

Funnel has raised 225 employees.

Where is Funnel headquarters?

Funnel headquater is at Sweden