Funnel revenue is $8 million
Funnel is worth $1 million valuation
Funnel team size is 225 employees
How Funnel hit $8M Revenue with 1K customers in 2022.
Funnel Revenue
In 2022, Funnel revenue run rate hit $8M in revenue.
How did Latka collect this data?
Latka collected this data by interviewing Funnel CEO Fredrik Skantze on 04/19/2022
CEO/Founder
Fredrik Skantze is the CEO and co-founder of Funnel which aggregates marketing data for some of the worlds leading advertisers. Prior to founding Funnel Fredrik led the team that developed the Qwaya Facebook Advertising Tool and co-founded the online ecommerce retailer Autoquake. He has also worked on the early mobile internet in Silicon Valley and designed industrial robots. Fredrik holds an MBA from Stanford and a masters degree in engineering from MIT.
CEO Q&A
WHAT`S YOUR AGE?
48
FAVORITE ONLINE TOOL?
Gong.io
FAVORITE BOOK?
Management 3.0
FAVORITE CEO?
Brian Halligan
ADVICE FOR 20 YEAR OLD SELF
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Funnel Funding History
| FUNDING DATE | ROUND | AMOUNT | TOTAL | VALUATION |
|---|---|---|---|---|
| 10/12/2021 | Series C | $66.2M | ||
| 01/17/2020 | Series B | $47M | ||
| 02/25/2019 | Venture Round | $8M | ||
| 09/19/2017 | Series A | $10M | $1M | |
| 06/12/2013 | Seed Round | $3M |
Team
Employees
Funnel has 225 total employees and 39 sales reps that carry a quota. They have 1200 customers an engineering team of 59 and a marketing team of 11
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 225 |
| Engineer | 59(26%) |
| Sales | 39(17%) |
| Marketing | 11(5%) |
Customers
Funnel has 1K customers.
LIFETIME MONTHS
50
x
MONTHLY ARPU
$950
=
LIFETIME DOLLAR
$47.5K
ACQUISITION COST
$12K
AVERAGE ANNUAL PRICE
$11.4K
Churn
Funnel has an annual churn rate of 24.00%.
GROSS ANNUAL DOLLAR CHURN
-24.00%
ANNUAL DOLLAR EXPANSION
30.00%
NET REVENUE RETENTION
106.00%
About Funnel
Collects all your marketing data
Monthly Revenue
$665K
-
Total Expenses
$0.0
=
Net Income
$0.0
EBIDTA MARGIN
0.0%
+
YOY GROWTH
0.0%
=
Rule of 40
0
Funnel Board of Directors
| Name | Position |
|---|
Funnel Executives
| Name | Position |
|---|---|
| Fredrik Skantze | CEO |
Funnel Employees
| Name | Position |
|---|---|
| Fredrik Skantze | CEO |
Frequently Asked Questions about Funnel
When was Funnel founded?
Funnel was founded in 2014.
How much revenue does Funnel generate?
Funnel generates $8M in revenue.
Who is the CEO of Funnel?
The CEO of Funnel is Fredrik Skantze.
How much funding does Funnel have?
Funnel was raised $134.2M.
How many employees does Funnel have?
Funnel has raised 225 employees.
Where is Funnel headquarters?
Funnel headquater is at Sweden