Funnel logo
Founded 2014

Funnel

 
2019 Revenue

$8.0M

YOY

262%

Funding

$21.0M

Overview

About Funnel

Collects all your marketing data

Monthly Revenue

$665.0K

+ $481.4K (262%)
Total Expenses

$1.1M

=
Net Income

($400.0K)

Ebidta Margin

-100%

+
YOY Growth

262%

=
Rule of 40

162


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Funnel CEO Fredrik Skantze on 08/26/2019.

Watch the podcast


Headquarters

23 Klarabergsgatan Klarabergsgatan 29Stockholms länSweden
Website

Funnel.io

Funnel Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Funnel revenue run rate hit $8.0M in revenue.

262%▲$2.2M$8.0M

Funding History

Funnel has raised $21.0M.

Funding DateRoundTotalValuation
08/26/2019$21.0M
11/30/2017$13.0M

Customers

Funnel has 700 customers.

Lifetime Months

50

×
Monthly ARPU

$950.0

=
Lifetime Dollars

$47.5K


Acquisition Cost

$12.0K

Average Annual Price

$11.4K

$0$11.4K13 month payback period024681012

Churn

Funnel has an annual churn rate of 24%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-24%

Annual Dollar Expansion

+30%

Net Revenue Retention

106%

Team

Employees

Funnel has 100 employees.They have 15 sales reps that carry a quota and an engineering team of 45.

3710020172019170%▲
DistributionQty

All

100

Engineers

45 (45%)

Quota Carrying

15 (15%)

CEO/Founder

Fredrik Skantze

Fredrik Skantze is the CEO and co-founder of Funnel which aggregates marketing data for some of the worlds leading advertisers. Prior to founding Funnel Fredrik led the team that developed the Qwaya Facebook Advertising Tool and co-founded the online ecommerce retailer Autoquake. He has also worked on the early mobile internet in Silicon Valley and designed industrial robots. Fredrik holds an MBA from Stanford and a masters degree in engineering from MIT.


CEO Q&A

What's your age?

48

Favorite online tool?

Gong.io

Favorite book?

Management 3.0

Favorite CEO?

Brian Halligan

Advice for 20 year old self

Get out of corporate faster!


Frequently Asked Questions about Funnel

When was Funnel founded?

Funnel was founded in 2014.


Who is the CEO of Funnel?

The CEO of Funnel is Fredrik Skantze


How many employees does Funnel have?

Funnel has 100 employees.

How much revenue does Funnel generate?

Funnel generates $8.0M in revenue.


How much funding does Funnel have?

Funnel has raised $21.0M.


Where is Funnel headquarters?

Funnel is headquartered at 23 Klarabergsgatan Klarabergsgatan 29Stockholms länSweden

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