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Funnelrevenue & funding

Marketing Analytics SoftwareStockholm, SwedenFounded 2014CEO Fredrik Skantze

Funnel is a marketing intelligence platform that collects data from more than 600 marketing and advertising platforms, models it in one place and sends it to reports, dashboards, data warehouses and measurement tools.

funnel.ioLinkedInUpdated Nov 6, 2026
Annual revenue
$50M
Aug 2024
Latka List
#140
of 1,301 interviewed companies
Total raised
$134M
5 rounds
Employees
381
Oct 2024
Customers
700

Funnel revenue

Funnel's annual revenue was $50M in August 2024 (source not recorded), the most recent figure on record. Funnel is #140 on the Latka List, level with nine others. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.

$0
$20M
$40M
$0
–
$2.2M
–
$8M
–
$50M
2014…2015–162017201820192020–232024
ReportedFounded 2014 at $0; every reading has its own bar
All 3 revenue readings, with sources
As ofRevenueSource
Nov 2017$2.2M–
2019$8MFredrik Skantze on cameraWatch at 13:24about $670K MRR
Aug 2024$50M–

– source not recorded

Funnel funding rounds & investors

Funnel has raised $134M across five rounds since 2013. The latest was a $66M Pre-IPO in October 2021, led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan.

DateRoundRaisedLed bySource
Oct 2021Pre-IPO$66MThe Fourth Swedish National Pension Fund (AP4) and Stena SessanCompany Website
Jan 2020Series B$47M–
Feb 2019About (equity)$8MFredrik Skantze on cameraWatch at 10:54
Sep 2017Series A$10MCompany Website
Jun 2013Seed$3M–
Total raised$134M

Interviews with Fredrik Skantze

Nathan Latka has interviewed Funnel once, speaking with Fredrik Skantze. Each figure links to the second it was said.

Watch: How Funnel.io Hit $8M Run Rate with 700 Customers (Interview with CEO and Co-Founder Fredrik Skantze)

Fredrik Skantze, CEO and Co-Founder

How Funnel.io Hit $8M Run Rate with 700 Customers (Interview with CEO and Co-Founder Fredrik Skantze)

Read the interviewWatch

Funnel competitors

Funnel competes most directly with Fivetran, Supermetrics and TapClicks.

CompanyRevenueFundingEmployeesCustomersFounded
Fivetran$300M$727.4M1,6956.3K2012
Supermetrics$89.5M$50.7M36018K2013
Funnel$50M$134M3817002014
TapClicks$20M$27.5M1645K2015

#31 of 870 Marketing Analytics Software companies by revenue · category median $1.7M · See the ranking

Funnel CEO, founders & employees

Fredrik Skantze founded Funnel in 2014 with Per Made and runs it as CEO. Funnel had 381 employees (October 2024, LinkedIn).

InvestorsSuranga Chandratillake

Also at FunnelVoskre Shkurteska, Mikael Svensson, Houssem Gharbi, Gabriel Lundgren, Fahad Sarqume, Megan Nguyen, Thomas Frenkiel, Antonia Hölke, Elena Geroska, Jean-Pierre Shammass, George Kupecki, Will Terry, Daria Cohen, Stanley Jean, Janna Moldvay, Linus Huzell, Brandon Hampstead, Iris Dishani, Andrew Wellnitz, Dima Lambrianov, Bob Thomas, Nguyen Van Anh, Anqi Erika Jeppsson, Casey Young, Shahin Dehghani, Kristoffer Wallin, Nehal Bajaj, Samuel Asnault, Bianca Messori, Isabelle Buenavista, Refat Mahmood, Nicole Buccheri, Ricardo Perez Vargas, Nima Khiabani, Redisa Shehaj, Barry O'Neill, Mikael Johansson, Robert Åman, Sydney Fydenkevez, Nina Holtz, Johan Hansson, Mike Volpe, Gabi Somadelis, Adrian Tamcy, Sven Hamberg, Juuso Lyytikka, Kristina Melichova, Adam Stead, Sandra Petersson, Stig Janson, Con Cirillo, Per M. Fagrell, Melker Holmgren, Christopher Van Mossevelde, Madison Stadler, Tapiwa Kachinda-Hofisi, János Moldvay, Walter Stone, Rudger de Jonge, Janelle Otero, Ariel Barragan, Emily Maguire, Adam Kuylenstierna, Carl Ronander, Ray Banks, Conny Richardson, Vasiliy Avdiushkin, Adam Blomberg, Johan Petersson, Brian Hart, Jessica L M Thorne, Melinda Marczali, Julien Kérébel, Kris Burbank, Kombathini Navya Sri, Ntsako Precious, Mad Funnel, Tony Tackett, Tomás Albrecht, Sandhya San, Vladimir Blagojević, Antonio Ferreras Extremo, Ishan Shekhar, Ida Ulvenfalk, Tamara Cochegrus, Tim Kreienkamp, Carmen Di Bari, Adam Francis Knapp, Lydia Groß, Bryan Hysenaj, Rachel Rollins, Jarsi Lehtinen, Robin Wrede

0
100
200
300
37
68
100
175
225
350
381
381
20172018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 11 headcount readings, with sources
As ofEmployeesSource
Oct 2024381LinkedIn
Sep 2023381–
2023377–
2022350–
Oct 2021225–
Aug 2021209–
Dec 2020175–
Jun 2020165–
2019Just over 100Fredrik Skantze on cameraWatch at 2:46
Dec 201868–
Nov 201737–

Funnel FAQ

What is Funnel's revenue?

Funnel's annual revenue was $50M in August 2024 (source not recorded). No later figure is on record.

How much funding has Funnel raised?

Funnel has raised $134M across five funding rounds. The latest was a $66M Pre-IPO in October 2021, led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan.

Who owns Funnel?

Funnel is privately held. Its lead investors include The Fourth Swedish National Pension Fund (AP4) and Stena Sessan.

How many employees does Funnel have?

Funnel had 381 employees in October 2024, according to LinkedIn.

Who is the CEO of Funnel?

Fredrik Skantze is the CEO of Funnel and co-founded the company in 2014. Nathan Latka interviewed Fredrik Skantze.

Who founded Funnel?

Fredrik Skantze and Per Made founded Funnel in 2014.

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How this page is sourced

11 said on camera · 3 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Nov 6, 2026Data disclaimerReport a correctionClaim this profile