Funnel revenue is $8 million
Funnel is worth $1 million valuation
Funnel team size is 225 employees
How did Latka collect this data?
Latka collected this data by interviewing Funnel CEO Fredrik Skantze on 06/12/2013
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Funnel
23-Klarabergsgatan
How Funnel hit $8M Revenue with 1K customers in 2022.
Collects all your marketing data
2014
Founded
$8M
2022 Revenue
YOY
$134.2M
Funding
Funnel Revenue
In 2022, Funnel revenue run rate hit $8M in revenue.
2019
Funnel hit $8M in revenue in 2019
2017
Funnel hit $2.2M in revenue in 2017
2014
Funnel launched in 2014 with $0 revenue
Funnel Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?
2021 Series C
Funnel raised a Series C of $66.2M
2020 Series B
Funnel raised a Series B of $47M
2019 Venture Round
Funnel raised a Venture Round of $8M
2017 Series A
Funnel raised a Series A of $10M at a $1M valuation in September 2017
2013 Seed Round
Funnel raised a Seed Round of $3M
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| 10/12/2021 | Series C | $66.2M | |
| 01/17/2020 | Series B | $47M | |
| 02/25/2019 | Venture Round | $8M | |
| 09/19/2017 | Series A | $10M | $1M |
| 06/12/2013 | Seed Round | $3M |
Team
Funnel has 225 total employees and 39 sales reps that carry a quota. They have 1200 customers an engineering team of 59 and a marketing team of 11
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 225 |
| Engineer | 59(26%) |
| Sales | 39(17%) |
| Marketing | 11(5%) |
CEO/Founder
Fredrik Skantze
Fredrik Skantze is the CEO and co-founder of Funnel which aggregates marketing data for some of the worlds leading advertisers. Prior to founding Funnel Fredrik led the team that developed the Qwaya Facebook Advertising Tool and co-founded the online ecommerce retailer Autoquake. He has also worked on the early mobile internet in Silicon Valley and designed industrial robots. Fredrik holds an MBA from Stanford and a masters degree in engineering from MIT.
Q&A
What`s your age?
48
Favorite online tool?
Gong.io
Favorite book?
Management 3.0
Favorite CEO?
Brian Halligan
Advice for 20 year old self
Get out of corporate faster!
Customers
Funnel has 1K customers.
Lifetime Months
50
x
Monthly ARPU
$950
=
Lifetime Dollar
$47.5K
Acquisition Cost
$12K
Average Annual Price
$11.4K
Churn
Funnel has an annual churn rate of 24.00%.
Gross Annual Dollar Churn
-24.00%
Annual Dollar Expansion
30.00%
Net Revenue Retention
106.00%
About Funnel
Monthly Revenue
$665K
-
Total Expenses
$0.0
=
Net Income
$0.0
EBIDTA Margin
0.0%
+
YOY Growth
0.0%
=
Rule of 40
0
Funnel Board of Directors
| Name | Position |
|---|
Funnel Executives
| Name | Position |
|---|---|
| Fredrik Skantze | CEO |
Funnel Employees
| Name | Position |
|---|---|
| Fredrik Skantze | CEO |
Frequently Asked Questions about Funnel
When was Funnel founded?
Funnel was founded in 2014.
How much revenue does Funnel generate?
Funnel generates $8M in revenue.
Who is the CEO of Funnel?
The CEO of Funnel is Fredrik Skantze.
How much funding does Funnel have?
Funnel was raised $134.2M.
How many employees does Funnel have?
Funnel has raised 225 employees.
Where is Funnel headquarters?
Funnel headquater is at Sweden