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Funnel revenue is $8 million

Funnel is worth $1 million valuation

Funnel team size is 225 employees

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Founded 2014

Funnel

2022 REVENUE

$8M

YOY

0.00%

Funding

$134.2M

How Funnel hit $8M Revenue with 1K customers in 2022.

Funnel Revenue

In 2022, Funnel revenue run rate hit $8M in revenue.

262.00% ▲$2.2M$8M

How did Latka collect this data?

Latka collected this data by interviewing Funnel CEO Fredrik Skantze on 04/19/2022

Watch the podcast

Headquarters

23-Klarabergsgatan

WEBSITE

funnel.io

CEO/Founder

Fredrik Skantze

Fredrik Skantze is the CEO and co-founder of Funnel which aggregates marketing data for some of the worlds leading advertisers. Prior to founding Funnel Fredrik led the team that developed the Qwaya Facebook Advertising Tool and co-founded the online ecommerce retailer Autoquake. He has also worked on the early mobile internet in Silicon Valley and designed industrial robots. Fredrik holds an MBA from Stanford and a masters degree in engineering from MIT.

CEO Q&A

WHAT`S YOUR AGE?

48

FAVORITE ONLINE TOOL?

Gong.io

FAVORITE BOOK?

Management 3.0

FAVORITE CEO?

Brian Halligan

ADVICE FOR 20 YEAR OLD SELF

Get out of corporate faster!

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Funnel Funding History

FUNDING DATEROUNDAMOUNTTOTALVALUATION
10/12/2021 Series C $66.2M
01/17/2020 Series B $47M
02/25/2019 Venture Round $8M
09/19/2017 Series A $10M $1M
06/12/2013 Seed Round $3M

Team

Employees

Funnel has 225 total employees and 39 sales reps that carry a quota. They have 1200 customers an engineering team of 59 and a marketing team of 11

2017201820192020202184▲47▲65▲36▲
DISTRIBUTIONQTY
Total team size
225
Engineer
59(26%)
Sales
39(17%)
Marketing
11(5%)

Customers

Funnel has 1K customers.

LIFETIME MONTHS

50

x

MONTHLY ARPU

$950

=

LIFETIME DOLLAR

$47.5K

ACQUISITION COST

$12K

AVERAGE ANNUAL PRICE

$11.4K

$0$11.4K13 month payback period024681012

Churn

Funnel has an annual churn rate of 24.00%.

-100-500%50100

GROSS ANNUAL DOLLAR CHURN

-24.00%

ANNUAL DOLLAR EXPANSION

30.00%

NET REVENUE RETENTION

106.00%

About Funnel

Collects all your marketing data

Monthly Revenue

$665K

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA MARGIN

0.0%

+

YOY GROWTH

0.0%

=

Rule of 40

0

Funnel Board of Directors

NamePosition

Funnel Executives

NamePosition
Fredrik Skantze CEO

Funnel Employees

NamePosition
Fredrik Skantze CEO

Frequently Asked Questions about Funnel

When was Funnel founded?

Funnel was founded in 2014.

How much revenue does Funnel generate?

Funnel generates $8M in revenue.

Who is the CEO of Funnel?

The CEO of Funnel is Fredrik Skantze.

How much funding does Funnel have?

Funnel was raised $134.2M.

How many employees does Funnel have?

Funnel has raised 225 employees.

Where is Funnel headquarters?

Funnel headquater is at Sweden