The closest alternatives to Funnel are Supermetrics, Fivetran and Tapclicks. Funnel generates $50M in revenue with 381 employees. Every one of the 3 competitors below is compared with Funnel on revenue, funding, customers, team size and founding year.
Funnel is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  FunnelThis company |  Supermetrics |  Fivetran |  Tapclicks |
|---|---|---|---|---|
| Revenue | $50M | $89.5M | $300M | $20M |
| Valuation | $1M | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $134.2M | $92.9M | $727.4M | $27.5M |
| Customers | 1.2K | 18K | 6.3K | 5K |
| Team size | 381 | 360 | 1.7K | 164 |
| Founded | 2014 | 2013 | 2012 | 2015 |
| HQ | Stockholm, Sweden | Finland | United States | United States |
Finland · Analytics Platforms
Supermetrics is a Finnish company that provides a popular business analytics and reporting platform for businesses and marketers. The company was founded in 2013 by Mikael Thuneberg and has since grown into a profitable…
United States · Analytics Platforms
Fivetran is a cloud-based data integration platform that helps businesses centralize and streamline their data sources. The company that owns fivetran.com is also called Fivetran, which was founded in 2012 and is based…
United States · Analytics Platforms
TapClicks is a leading marketing reporting and analytics platform for digital advertising agencies, media companies, and enterprises. It provides a comprehensive suite of tools to measure, analyze, and optimize…
Funnel ranks #128 of 3,406 Analytics Platforms companies by annual revenue, putting it in the top 4% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Oct 2021 | Series C | $66.2M | Not disclosed |
| Jan 2020 | Series B | $47M | Not disclosed |
| Feb 2019 | Venture | $8M | Not disclosed |
| Sep 2017 | Series A | $10M | $1M |
| Jun 2013 | Seed | $3M | Not disclosed |
How Funnel Achieved $8M Revenue: Strategic Growth Tactics by CEO Fredrik Skantze
In the ever-evolving landscape of marketing data management, Funnel has emerged as a key player, revolutionizing how companies aggregate and analyze their marketing data. The brain behind this transformation is Fredrik Skantze, the CEO and co-founder of Funnel. This post delves into the journey of how Skantze and his team propelled Funnel to an $8 million annualized revenue, focusing on strategic growth tactics, metrics, and actionable insights. 2017: The Foundation of Funnel's Growth Fredrik Skantze, prior to Funnel, was instrumental in developing a Facebook advertising tool called Qualia. His journey with Funnel began with a clear vision to innovate marketing data aggregation. Funnel initially targeted small to medium-sized businesses (SMBs), with an average monthly customer value of $450. However, by the end of 2017, Funnel had already begun scaling its operations and expanding its customer base. 2018: Doubling Down on Average Customer Value By 2018, Funnel had successfully doubled its average customer value to approximately $900-$1,000 a month. This was achieved through strategic focus on onboarding larger customers and enhancing product capabilities to meet the demands of thes
The closest alternatives to Funnel are Supermetrics, Fivetran and Tapclicks, all active in Analytics Platforms. This page compares each of them with Funnel on revenue, funding, customers and team size.
Supermetrics is the closest alternative to Funnel, generating $89.5M in revenue. Which alternative fits best depends on budget and company size, so compare all 3 competitors above before choosing.
Funnel generates $50M in revenue.
Funnel has raised $134.2M in funding.
Funnel has 1.2K customers.
No. Supermetrics generates $89.5M in revenue versus $50M at Funnel.
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