How Glowtify CEO Marc Allard grew Glowtify to $330K revenue and 150 customers in 2025.

guys this is e-commerce agency Walter interactive hit a million dollars in Revenue last year with 15 full-time employees he now has launched a SAS company inside of that company it's he's spun it out it's called glotify.com think of it almost like the Click funnels for e-commerce and Shopify he's waiting on shopify's approval of the app he spent about 200 000 bucks on it so far we've got 150 free users getting ready to launch pricing publicly where he's gonna charge a hundred dollars per month per store I predict big things for him we'll see what happens next hey folks my guest today is Mark Allard he started an e-commerce agency called Walter interactive in 2014. he's passionate about helping e-commerce merchants and managers succeed by using data to create clear plans and roadmaps for their marketing teams he draws inspiration from Athletes data-driven Training plans and aims to bring that approach to the digital space specifically AI driven growth for Shopify Merchants he's building this at glotify.com Mark created tickets to the top yeah thank you thanks for an introduction you bet let's start with Walter interactive which you founded in 2014 were you were you selling your own eCommerce Goods or you were an agency helping e-commerce Brands like per classic service based agency yeah yeah very cool okay so you launched that in 2014 I mean give me a general sense of how how you built that I mean did it get to millions of dollars of Revenue or did it stay relatively small so we reached the 1 million Revenue uh last year uh of course with the covered the situation e-commerce went uh crazy so it's sad for many of the customers we had previously but for many of them also it was really good years online uh so the team in Walter is about between 15 and 20 people and it's mostly like developers and project managers and designers like what yeah so when did you decide that it was worth it to invest some of the agency's money to start building a software tool in codify yes so what drives me crazy is like I'm from a sports like background and like the girlfriend is went to Olympic and so I'm really I'm really I was really amazed like how how fantastic it is for some e-commerce business that can uh those really really good online with their e-commerce business but it's fascinating how uh when you start working with them like they don't have a marketing plan they don't have like a clear road map and it's crazy because like with Shopify it gives you all the all the data and everything you you would want to draw like that clear road map it's basically like you can think of it as the like a Strava for e-commerce stores where Shopify Merchants can start planning tracking and adding uh actions on how and to um to improve their e-commerce business but yeah so you're also providing you're also providing them templates and ideas right you know use a scavenger hunt to sell more use a limited edition product use a scratch and win use the anti-black Friday deal these kinds of templates yes so that's okay so you went to their website it's really at the beginning but we we will publish around like 1000 templates because like in my own business and are you building all those templates or are you users building them and contributing so we're asking other partner agencies to do it and in the future we'll reach to let's say clavio to have their own templates so it's really based like on figma or Miro like you can you could have like a business templates e-commerce business template to help merchants yeah yeah when did you write the first line of code for glutify oh yeah oh it was two two years ago okay so about 2021 yeah we learned so much it's crazy because like we are like a service based or building all the hours and doing a product we learn like in the catastrophic way how to build the product but like right now we are like at around 150 free users and we're learning from them we're like it's crazy but like the learning from the past two years was really really painful and crazy oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret evaluation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from Real Time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's 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that's g-l-o-w and then t-i-f-y.com the site looks like it could be doing 100 million bucks a year in Revenue it's very well put together very well organized um I mean it looks it looks like you've invested a lot of money building this is that accurate no no no no I did like 12 months ago I did exactly what I'm telling all my like agency clients to do like I took I took like I invested a minimum money in the website I took a WordPress template and I started to write content just to start driving some um driving some visitors and so how much how much money did you invest in the site oh it's a template I did it myself so I did I it was like a side project during last Christmas so no so no money used a WordPress template and your time WordPress template yeah you can expect a code I don't remember the name of the template but and I took some hours of the designers to we've put like four top four thousand K on the the logo and tried to other branding like to start because our app was missing some um structure so yeah we invested in The Branding yep okay so how many folks today are focused full-time on go to Phi so in that glorify business there there's two developers full time and me I'm the agency owner so what I did is I opened up a pool of actions I don't know if they're proper world in in English to have some of the key members in Walter interactive the key employees to help me still grow the agency while me I can focus on developing the product with the developers on Spotify so there's two developers plus you really three of you guys right now yeah and when do you launch pricing oh we hopefully it's gonna be this month we are winning the approval of the Shopify app like because with the Shopify app connector we're gonna build some we already have started the machine learning project and yeah so probably this month if the Shopify app is approved it's gonna be this month for sure very cool how did you get I mean how did you build a Shopify app and get approved I assume that cost money right to investing in Engineers but it's the same developers they they were the there were the developers in Walton director which we transferred them to a business loaded but yeah so so how much are you I guess that's a good question right is like you you how much money have you spent on engineering so far to build the Shopify app the website Etc oh I don't know if it's if I should be proud but it's about two full salaries like maybe 200k yep yep yeah that's great but it was great it was supposed to be like to be honest...