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Valuation

$5.9M

2025 Revenue

$2M

Funding

$0

Team

18

Founded

2009

How GoodLooking CEO Jonathon Kovar grew to $2M revenue with a 18 person team in 2025.

Business management software for home services businesses

Last updated

GoodLooking Revenue

In 2025, GoodLooking's revenue reached $2M. Since its launch in 2009, GoodLooking has shown consistent revenue growth.

GoodLooking Revenue GrowthReported revenue / ARR over time$0$500K$1M$2M$2M$3M200920112013201520172019202120232025$0$2MSource: GetLatka.com
YearMilestoneQuote
2025GoodLooking Hit $2m revenue in June 2025
2009Launched with $0 revenue

GoodLooking Valuation, Funding Rounds

GoodLooking's most recent disclosed valuation is $5.9M.

GoodLooking is a bootstrapped Business Scheduling Software startup. Founded in 2009, GoodLooking has grown to $2M in revenue without raising any venture capital or outside funding.

As a self-funded Business Scheduling Software SaaS company, GoodLooking has built its business with no outside investment.

GoodLooking Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12009Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Jonathon Kovar

Jonathon Kovar is listed as Founder / CEO at GoodLooking.

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Customers

We do not have customer count information for GoodLooking yet.

GoodLooking Employees & Team Size

GoodLooking employs approximately 18 people as of 2026.

GoodLooking Team GrowthReported headcount over time048121620200920112013201520172019202120232025001818Source: GetLatka.com
YearMilestone
2025Reached 18 employees (June 2025)

Frequently Asked Questions about GoodLooking

What is GoodLooking's revenue?

GoodLooking generates $2M in revenue.

Who is the CEO of GoodLooking?

The CEO of GoodLooking is Jonathon Kovar.

How much funding does GoodLooking have?

GoodLooking raised $0.

How many employees does GoodLooking have?

GoodLooking has 18 employees.

Where is GoodLooking headquarters?

GoodLooking is headquartered in Austin, Texas, United States.

Compare GoodLooking to the industry

GoodLooking operates across multiple industries. Browse revenue, funding, and growth data for GoodLooking in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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GoodLooking Revenue 2025: $2M ARR, $5.9M Valuation