How Gravity Sketch CEO Daniela Paredes Fuentes grew Gravity Sketch to $21.6M revenue and 20 customers in 2024.

hey folks my guest today is daniela puederer is fuentes she's the co-founder and chief executive officer of gravity sketch she's a designer bringing science design and engineering to propose a more natural way to communicate 3d ideas websites gravitysketch.com daniella are you ready to take us to the top i am i am i'm the chief uh chief experience officer but chief experience sorry i may have said that wrong chief experience officer uh now but you're also one of the co-founders correct i am yeah how many co-founders are there we are three three okay now were you guys nice and friendly at the beginning you just split equity evenly at the start or what yeah that's nice yeah that's great how did you guys meet each other and how did you discover this problem so for we met um one of my co-founders and myself studied together so we we went back to academia and started our master's degree and that was actually where gravity sketch was created so we we were the people that were experiencing the pain so we're designers looking to you know bring 3d ideas to life and so we saw that there was a problem that had you have an idea have a three-dimensional idea in your head it's kind of like really really difficult to bring it out to the world to communicate it to others and to visualize it so we thought why not just try to tackle this problem and we decided to create clarity sketch very interesting okay and what year was that when did you launch 2014 really long time ago all right fair enough and and help me understand today so when someone signs up and pays for gravity sketch what do they get is it a is it a browser ui they can do like figma but for 3d um so actually gravity sketch is free for everyone um only like larger customers pay for it for security and so on i mean crowd sketch is secure for everyone but they pay for extra extra security and the services and so yeah i mean it's not it is like figma but in 3d like you got it there like in some way it's for collaboration in 3d the difference is that you need to be wearing a headset in most cases so you download the app on your headset on the app and so there's multiple different uh app stores where you can download the software you're talking a vr a vr headset yeah like the one behind you yeah yeah so i mean there's multiple ones this one is usually the one that most people have the the quest too um and so you go in there there's an app store you download it you make your account and you just jump in and start start sketching in gravity sketch and you can start inviting other people to join the same environment with you so in a way it allows people to be in the same space without necessarily being in the same physical space and how many free users are on the platform today today we have one million and a half uh downloads and we have about a thousand um daily active users at the moment and when you look at the pattern behaviors of those daily active users what makes like what are they doing every day what makes your tool addictive uh yes um that's it that's a very good question because there's multiple things that they're doing there so an addictive is it's a good word because a lot of our users actually use that word um first of all you jump into gravity sketch and you just get into this creative flow because you don't need to be worrying about you know a tool or like functions or perspective drawing or anything you just go in there and start using kind of like the most natural ways of creation so in a way it just allows people to really dive deep into the idea that they have in their head and try to solve it as opposed to trying to figure out how to actually make the thing possible and so that's one thing so they jump in they start kind of like creating geometry that's one of the the use cases actually it is pretty addictive for two reasons because it's awesome to use it and really fun but also since you're immersed you don't really see the light of the day and so people lose the track of time quite often so we actually had to put a clock one of the controllers like inside oh wow so that's amazing oh them it's been like three hours and i'm still here oh what's going on there youtube good to see you guys now imagine this you love watching these interviews with sas founders but imagine if we took all of the valuation data out from over 2807 interviews i've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside of founder path check this out i'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for valuation this year now the secret evaluation is there's many different ways to value a sas business so the reason you're going to see three or four different valuations inside of your frowner path dashboard this is all free by the way is because depending on who's doing the buying of your sas company you're going to get a different valuation a vc is going to pay a different valuation private equity firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when i hover over here right so the teal is what a vc would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on youtube all these datas are built from real-time valuation data points founders share with us on the show so attraction 1.2 million seed round 3.7 raised they sold 22 of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of sas valuations than what you can get now inside of founder path and we're thrilled to bring it to you all right we're going to go back to the youtube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform i hope to see you there all right let's jump back into the interview so is that what's the key usage metric for you then is it like number of new 3ds like sketches done per day or what's the usage metric the the usage metric that we measure most is exports so for us um exports and we're now starting to measure this one is a bit of a newer newer one but it's collaboration sessions with more than two people in there and so those are kind of like the two things that make people kind of like really go back to gravity sketch one is finding it useful to be able to go into the the platform create something and be able to export it and bring it somewhere else and that's the thing that we value the most because we don't want people to be just creating something that they're not going to be able to use in their entire workflow and so that's the like that's the biggest metric that we mentioned and then the other one is uh yeah number of people having this kind of like collaborative sessions and the duration of those sessions because that's the other really powerful thing about gravity sketch is having a lot of people come in and have design reviews presentations and just give feedback in this kind of virtual space and danielle last month how many total exports were created on the platform right now we are still kind of like in the midst of like tweaking the numbers so yeah can't actually tell you that okay so you're you're still trying to figure out how to measure that yeah i mean we've already put some um some things together but it's still kind of like you know going like early okay fair enough now we've talked about the sort of the freemium tool obviously people switch on and turn to paid when they want extra extra security help me understand what the pricing looks like so what does the average paying company pay you per month to use gravity sketch that really depends on the number of people they're going to be using it and the types of services so it varies a lot and it's kind of like a bit of a yeah a confidential thing per company that we can't actually hold well don't obviously tell me the company name uh i'm just asking for generally speaking are we talking like a thousand bucks a month or like you know 10 000 bucks a month or something different what's what's a range no it's it's uh it's about like that's why i'm like it varies a lot so it's hard to like tell exactly i know i know i varies danielle because you have a ton of different price points but just i'm trying to just get a sense of small medium large can you give me some sort of idea you really just um sell to like large organizations we don't...