Latka logo

Valuation

$24M

2021 Revenue

$8M

Customers

1.5K

Funding

$0

Avg ACV

$5.3K

Team

84

Founded

2016

How GrowFlow CEO Travis Steffen grew to $8M revenue and 1.5K customers in 2021.

Developer of tractability and sales software designed to make reporting as quick and painless as possible. The company's software is based on the feedback and insights from real, Washington growers and cannabis processors and has an easy-to-learn, intuitive interface, permits growers and processors to manage their plants, automatically convert to usable products, print all their labels, automatically invoice and manifest with a few clicks, permitting them to cut their time on the computer down dramatically, thereby enabling them to increase their efficiency and productivity.

Last updated

GrowFlow Revenue

In 2021, GrowFlow's revenue reached $8M. The company previously reported $4.7M in 2021. Since its launch in 2016, GrowFlow has shown consistent revenue growth.

GrowFlow Revenue GrowthReported revenue / ARR over time$0$2M$4M$6M$8M$10M201620172018201920202021$0$5M$5M$8MSource: GetLatka.com
YearMilestoneQuote
2021GrowFlow Hit $8m revenue in October 2021
2021GrowFlow Hit $4.7m revenue in April 2021
2020GrowFlow Hit $5.4m revenue in December 2020
2016Launched with $0 revenue

GrowFlow Valuation, Funding Rounds

GrowFlow's most recent disclosed valuation is $24M.

GrowFlow is a bootstrapped Cannabis Industry Software startup. Founded in 2016, GrowFlow has grown to $8M in revenue without raising any venture capital or outside funding.

As a self-funded Cannabis Industry Software SaaS company, GrowFlow has built its business with no outside investment.

GrowFlow Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12016Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Travis Steffen

Travis Steffen, bestselling author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. Travis serves as CEO of GrowFlow (getgrowflow.com), a cloud-based software suite for cannabis businesses. With customers ranging from growers, producer/processors, and retailers, GrowFlow is the market leading cannabis software solution in several states. As a growth engineer, he specializes in building products that grow themselves. After over a decade of growing both startups and more established brands, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

GrowFlow serves 1.5K customers.

GrowFlow Employees & Team Size

GrowFlow employs approximately 84 people as of 2026, including 4 sales reps that carry a quota. It serves 1.5K customers that rely on its solutions.

GrowFlow Team GrowthReported headcount over time0204060801002016201720182019202020210056568484Source: GetLatka.com
YearMilestone
2021Reached 84 employees (October 2021)
2021Reached 56 employees (April 2021)

Frequently Asked Questions about GrowFlow

What is GrowFlow's revenue?

GrowFlow generates $8M in revenue.

Who founded GrowFlow?

GrowFlow was founded by Travis Steffen.

Who is the CEO of GrowFlow?

The CEO of GrowFlow is Travis Steffen.

How much funding does GrowFlow have?

GrowFlow raised $0.

How many employees does GrowFlow have?

GrowFlow has 84 employees.

Where is GrowFlow headquarters?

GrowFlow is headquartered in United States.

Compare GrowFlow to the industry

GrowFlow operates across multiple industries. Browse revenue, funding, and growth data for GrowFlow in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile
GrowFlow Revenue 2021: $8M ARR, $24M Valuation