GrowFlow
Valuation
$24M
2021 Revenue
$8M
Customers
1.5K
Funding
$0
Avg ACV
$5.3K
Team
84
Founded
2016
How GrowFlow CEO Travis Steffen grew GrowFlow to $8M revenue and 1.5K customers in 2021.
Developer of tractability and sales software designed to make reporting as quick and painless as possible. The company's software is based on the feedback and insights from real, Washington growers and cannabis processors and has an easy-to-learn, intuitive interface, permits growers and processors to manage their plants, automatically convert to usable products, print all their labels, automatically invoice and manifest with a few clicks, permitting them to cut their time on the computer down dramatically, thereby enabling them to increase their efficiency and productivity.
Last updated
GrowFlow Revenue
In 2021, GrowFlow's revenue reached $8M. The company previously reported $4.7M in 2021. Since its launch in 2016, GrowFlow has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | GrowFlow Hit $8m revenue in October 2021 |
| 2021 | GrowFlow Hit $4.7m revenue in April 2021 |
| 2020 | GrowFlow Hit $5.4m revenue in December 2020 |
| 2016 | Launched with $0 revenue |
GrowFlow Valuation, Funding Rounds
GrowFlow's most recent disclosed valuation is $24M.
GrowFlow is a bootstrapped Cannabis Industry Software startup. Founded in 2016, GrowFlow has grown to $8M in revenue without raising any venture capital or outside funding.
As a self-funded Cannabis Industry Software SaaS company, GrowFlow has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
GrowFlow Employees & Team Size
GrowFlow employs approximately 84 people as of 2026.
GrowFlow has 84 total employees in different roles and functions and 4 sales reps that carry a quota. They have 1.5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 84 employees (October 2021) |
| 2021 | Reached 56 employees (April 2021) |
Founder / CEO
Travis Steffen
Travis Steffen, bestselling author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. Travis serves as CEO of GrowFlow (getgrowflow.com), a cloud-based software suite for cannabis businesses. With customers ranging from growers, producer/processors, and retailers, GrowFlow is the market leading cannabis software solution in several states. As a growth engineer, he specializes in building products that grow themselves. After over a decade of growing both startups and more established brands, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how GrowFlow acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about GrowFlow
What is GrowFlow's revenue?
GrowFlow generates $8M in revenue.
Who founded GrowFlow?
GrowFlow was founded by Travis Steffen.
Who is the CEO of GrowFlow?
The CEO of GrowFlow is Travis Steffen.
How much funding does GrowFlow have?
GrowFlow raised $0.
How many employees does GrowFlow have?
GrowFlow has 84 employees.
Where is GrowFlow headquarters?
GrowFlow is headquartered in United States.
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Compare GrowFlow to the industry
GrowFlow operates across multiple industries. Browse revenue, funding, and growth data for GrowFlow in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .