Travis Steffen

BIO

Travis Steffen, bestselling author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. Travis serves as CEO of GrowFlow (getgrowflow.com), a cloud-based software suite for cannabis businesses. With customers ranging from growers, producer/processors, and retailers, GrowFlow is the market leading cannabis software solution in several states. As a growth engineer, he specializes in building products that grow themselves. After over a decade of growing both startups and more established brands, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero.