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How Heroku CEO Bob Wise grew Heroku to $50M revenue with a 201 person team in 2020.

Heroku is a cloud platform as a service (PaaS) company that was founded in 2007 and is based in San Francisco, California. The company provides developers with a platform for building, running, and managing applications in the cloud, with support for a wide range of programming languages, frameworks, and databases. Heroku is known for its ease of use and flexibility, enabling developers to focus on building and deploying their applications without worrying about infrastructure management. Heroku is used by a diverse range of customers, from startups to Fortune 500 companies, across a variety of industries. In 2010, Heroku was acquired by Salesforce, and it remains a subsidiary of Salesforce to this day. With a commitment to innovation and a focus on empowering developers, Heroku is helping to drive the next generation of cloud-based applications.

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Heroku Revenue

In 2020, Heroku's revenue reached $50M. Since its launch in 2007, Heroku has shown consistent revenue growth.

Heroku Revenue GrowthReported revenue / ARR by year$0$13M$25M$38M$50M$63M20072009201120132015201720192020$0$50MSource: GetLatka.com
YearMilestone
2020Heroku Hit $50m revenue in August 2020
2007Launched with $0 revenue

Heroku Valuation, Funding Rounds

Heroku's most recent disclosed valuation is $150M.

Heroku has raised $13M in total funding across 3 rounds, most recently a $10M Series B round in 2010.

Heroku Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$6M$9M$12M$15M20072008200920102007 cumulative: $0 • 2007 Founded: $02008 cumulative: $24K • 2007 Founded: $0 • 2008 Seed Round: $24K2008 cumulative: $3M • 2007 Founded: $0 • 2008 Seed Round: $24K • 2008 Series A: $3M2010 cumulative: $13M • 2007 Founded: $0 • 2008 Seed Round: $24K • 2008 Series A: $3M • 2010 Series B: $10M$13M2007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2010Series B$10M--
2008Series A$3M--
2008Seed Round$24K--

Heroku Employees & Team Size

Heroku employs approximately 201 people as of 2026, up from 192 in 2020.

Heroku has 201 total employees in different roles and functions and 5 sales reps that carry a quota.

Heroku Team GrowthReported headcount over time06012018024030020072009201120132015201720192021202300201201Source: GetLatka.com
YearMilestone
2023Reached 201 employees (July 2023)
2020Reached 192 employees (December 2020)
2020Reached 251 employees (August 2020)
2020Reached 218 employees (June 2020)
2019Reached 227 employees (December 2019)
2018Reached 224 employees (December 2018)

Founder / CEO

Bob Wise

Bob Wise is listed as Founder / CEO at Heroku.

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Customers

We do not have customer count information for Heroku yet.

Frequently Asked Questions about Heroku

What is Heroku's revenue?

Heroku generates $50M in revenue.

Who is the CEO of Heroku?

The CEO of Heroku is Bob Wise.

How much funding does Heroku have?

Heroku raised $13M.

How many employees does Heroku have?

Heroku has 201 employees.

Where is Heroku headquarters?

Heroku is headquartered in San Francisco, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Heroku Revenue 2020: $50M ARR, $150M Valuation