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Paris, Ile-de-france, France
Developer of a contextual engagement platform intended to foster better app experiences for mobile users. The company's platform is based on geofencing and machine learning that administers the associated contextual mobile content operating smart city space, providing cities with the infrastructure required to distribute real-time information about transport and local news, enabling marketers and developers to understand where their app is being used, create user segments based on real-world moments and behaviors, and improve mobile engagement.
Last updated
In 2021, Herow's revenue reached $943.2K. Since its launch in 2007, Herow has shown consistent revenue growth.
Herow reached a $2.8M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.8M | - |
CEO
She is passionate about developing new businesses and engaging the company’s stakeholders – shareholders, team members, partners and customers – with the culture and the vision of the company. Since January 2021, she is the Managing Director of ALTAVIA Corporate Ventures. She is based in Paris and lived in the US from 2015 to 2020. In 2007, she founded Connecthings / Herow, an innovative fast growing SAAS Location Intelligence Platform for mobile apps based on AI. In March 2020 the company was acquired by Xerys. She served as board member at INRIA and act as a mentor for the CNRS Innovation Rise program. She have a Master of Engineering in Computer Sciences from CentraleSupelec and a Certificate in Business Strategy and Innovation from the Stanford University Graduate School of Business.
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We do not have customer count information for Herow yet.
Herow employs approximately 20 people as of 2026.
Herow generates $943.2K in revenue.
Herow was founded by Laetitia Anthoine.
The CEO of Herow is Laetitia Anthoine.
Herow raised $0.
Herow has 20 employees.
Herow is headquartered in Paris, Ile-de-france, France.
Herow operates across multiple industries. Browse revenue, funding, and growth data for Herow in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.8M
2021 Revenue
$943.2K
Funding
$0
Team
20
Founded
2007
| Year | Milestone | Source |
|---|---|---|
| 2021 | Herow Hit $943.2k revenue in April 2021 | |
| 2007 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 20 employees (April 2021) |
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