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Amsterdam, Noord-holland, Netherlands
Developer of a behavioural business intelligence platform designed to track consumer behavior and measure the engagement between shoppers and products. The company's platform offers an AI-powered integrated augmented reality advertising device for generating actionable insights based on shoppers' behaviour and uses intelligent in-store technologies collecting customer behavioral data and blending it with store economics, enabling retail groups to maximize the gains from their store assets along every step of the shopping journey while improving on operational efficiency, customer spend and bottom line growth.
Last updated
In 2024, StoreDNA's revenue reached $936.7K. The company previously reported $869.6K in 2023. Since its launch in 2012, StoreDNA has shown consistent revenue growth.
StoreDNA reached a $2.8M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2.8M | - |
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We do not have customer count information for StoreDNA yet.
StoreDNA employs approximately 6 people as of 2026, down from 7 in 2023, including 32 sales reps that carry a quota.
StoreDNA generates an estimated $936.7K in annual revenue.
StoreDNA was founded by Martin Birač.
The CEO of StoreDNA is Martin Birač.
StoreDNA raised $0.
StoreDNA has 6 employees.
StoreDNA is headquartered in Amsterdam, Noord-holland, Netherlands.
StoreDNA operates across multiple industries. Browse revenue, funding, and growth data for StoreDNA in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.8M
2024 Revenue
$936.7K(Est.)
Funding
$0
Team
6
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | StoreDNA Hit $936.7k revenue in October 2024 | Estimated |
| 2023 | StoreDNA Hit $869.6k revenue in December 2023 | Estimated |
| 2021 | StoreDNA Hit $823.5k revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 6 employees (October 2024) | |
| 2023 | Reached 7 employees (December 2023) | |
| 2022 | Reached 8 employees (December 2022) | |
| 2021 | Reached 8 employees (December 2021) | |
| 2021 | Reached 12 employees (April 2021) |
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