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How StoreDNA CEO Martin Birač grew StoreDNA to $936.7K revenue with a 6 person team in 2024.

Developer of a behavioural business intelligence platform designed to track consumer behavior and measure the engagement between shoppers and products. The company's platform offers an AI-powered integrated augmented reality advertising device for generating actionable insights based on shoppers' behaviour and uses intelligent in-store technologies collecting customer behavioral data and blending it with store economics, enabling retail groups to maximize the gains from their store assets along every step of the shopping journey while improving on operational efficiency, customer spend and bottom line growth.

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StoreDNA Revenue

In 2024, StoreDNA's revenue reached $936.7K. The company previously reported $869.6K in 2023. Since its launch in 2012, StoreDNA has shown consistent revenue growth.

StoreDNA Revenue GrowthReported revenue / ARR by year$0$200K$400K$600K$800K$1M2012201420162018202020222024$0$824K$937KSource: GetLatka.com
YearMilestone
2024StoreDNA Hit $936.7k revenue in October 2024
2023StoreDNA Hit $869.6k revenue in December 2023
2021StoreDNA Hit $823.5k revenue in April 2021
2012Launched with $0 revenue

StoreDNA Valuation, Funding Rounds

StoreDNA's most recent disclosed valuation is $2.8M.

StoreDNA is a bootstrapped Data Science and Machine Learning Platforms startup. Founded in 2012, StoreDNA has grown to $936.7K in revenue without raising any venture capital or outside funding.

As a self-funded Data Science and Machine Learning Platforms SaaS company, StoreDNA has built its business with no outside investment.

StoreDNA Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120122012 cumulative: $0 • 2012 Founded: $02012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

StoreDNA Employees & Team Size

StoreDNA employs approximately 6 people as of 2026, down from 7 in 2023.

StoreDNA has 6 total employees in different roles and functions and 32 sales reps that carry a quota.

StoreDNA Team GrowthReported headcount over time0369121520122014201620182020202220240066Source: GetLatka.com
YearMilestone
2024Reached 6 employees (October 2024)
2023Reached 7 employees (December 2023)
2022Reached 8 employees (December 2022)
2021Reached 8 employees (December 2021)
2021Reached 12 employees (April 2021)

Founder / CEO

Martin Birač

Martin Birač is listed as Founder / CEO at StoreDNA.

Q&A

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Customers

We do not have customer count information for StoreDNA yet.

Frequently Asked Questions about StoreDNA

What is StoreDNA's revenue?

StoreDNA generates $936.7K in revenue.

Who founded StoreDNA?

StoreDNA was founded by Martin Birač.

Who is the CEO of StoreDNA?

The CEO of StoreDNA is Martin Birač.

How much funding does StoreDNA have?

StoreDNA raised $0.

How many employees does StoreDNA have?

StoreDNA has 6 employees.

Where is StoreDNA headquarters?

StoreDNA is headquartered in Amsterdam, Noord-holland, Netherlands.

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Compare StoreDNA to the industry

StoreDNA operates across multiple industries. Browse revenue, funding, and growth data for StoreDNA in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

StoreDNA Revenue 2024: $936.7K ARR, $2.8M Valuation