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How Hullabalook CEO Bryony Elliott grew Hullabalook to $3.3M revenue with a 33 person team in 2024.

Provider of a product discovery plugin for e-Commerce retailers intended to make finding products to buy faster and easier. The company provides a visual discovery engine for product retailers which uses analytical techniques to help them visualize manufacturer product descriptions, enabling customers to find the right product for them as quickly and easily as possible.

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Hullabalook Revenue

In 2024, Hullabalook's revenue reached $3.3M. The company previously reported $2.5M in 2023. Since its launch in 2016, Hullabalook has shown consistent revenue growth.

Hullabalook Revenue GrowthReported revenue / ARR by year$0$750K$2M$2M$3M$4M201620172018201920202021202220232024$0$653K$2M$2M$2M$3MSource: GetLatka.com
YearMilestone
2024Hullabalook Hit $3.3m revenue in October 2024
2023Hullabalook Hit $2.5m revenue in November 2023
2022Hullabalook Hit $1.9m revenue in November 2022
2021Hullabalook Hit $1.7m revenue in December 2021
2021Hullabalook Hit $1.7m revenue in November 2021
2021Hullabalook Hit $1.7m revenue in April 2021
2020Hullabalook Hit $653.5k revenue in December 2020
2016Launched with $0 revenue

Hullabalook Valuation, Funding Rounds

Hullabalook has not publicly disclosed its valuation. The company has raised $8.2M in total funding to date.

Hullabalook has raised $8.2M in total funding across 1 round, most recently a $8.2M Series A round in 2022.

Hullabalook Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$2M$4M$6M$8M$10M20162017201820192020202120222016 cumulative: $0 • 2016 Founded: $02022 cumulative: $8M • 2016 Founded: $0 • 2022 Series A: $8M$8M2016 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series A$8.2M--

Hullabalook Employees & Team Size

Hullabalook employs approximately 33 people as of 2026.

Hullabalook has 33 total employees in different roles and functions and 6 sales reps that carry a quota.

Hullabalook Team GrowthReported headcount over time0815233038201620172018201920202021202220232024003333Source: GetLatka.com
YearMilestone
2024Reached 33 employees (October 2024)
2023Reached 33 employees (November 2023)
2022Reached 31 employees (November 2022)
2022Reached 31 employees (February 2022)
2021Reached 29 employees (November 2021)
2021Reached 29 employees (April 2021)
2020Reached 23 employees (November 2020)

Founder / CEO

Bryony Elliott

Hullabalook was founded by Bryony Elliott and Barny Darby in 2015. Bryony and Barny have collectively spent decades helping some of the largest organisations in the world interpret, analyse and visualise complex data.

Q&A

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Customers

We do not have customer count information for Hullabalook yet.

Frequently Asked Questions about Hullabalook

What is Hullabalook's revenue?

Hullabalook generates $3.3M in revenue.

Who founded Hullabalook?

Hullabalook was founded by Bryony Elliott.

Who is the CEO of Hullabalook?

The CEO of Hullabalook is Bryony Elliott.

How much funding does Hullabalook have?

Hullabalook raised $8.2M.

How many employees does Hullabalook have?

Hullabalook has 33 employees.

Where is Hullabalook headquarters?

Hullabalook is headquartered in Mexico City, Mexico.

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Compare Hullabalook to the industry

Hullabalook operates across multiple industries. Browse revenue, funding, and growth data for Hullabalook in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Hullabalook Revenue 2024: $3.3M ARR, $8.2M Raised