As of October 2026, Latka tracks 91 fitness software companies. They have combined revenues of $2.8B and employ 12.4K people. They have raised $3.1B and serve 90.5M customers combined.
Every company below sells fitness software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Sorting: Highest -> Lowest
Showing 10 of 91 companies ranked by annual revenue.
Boston, United States
Whoop, Inc. is an American wearable technology company specializing in health and fitness tracking, providing a system that tracks recovery, training, and sleep to help individuals optimize their performance.
Sherwood, Arkansas, United States
With four decades of experience behind us, we’ve brought together a suite of best-in-class platforms and a diverse, global, united team. We are now the only fit tech company on the planet that provides software for any fitness business, of any size, anywhere in the world. We know you have a passionate vision of fitness you want to offer your clients. We’re here to help you deliver it. Explore our solutions at www.abcfitness.com, and together we'll make things happen.
San Francisco, California, United States
Strava is a privately held company that was founded in 2009 and is headquartered in San Francisco, California. The company offers a social network and fitness tracking service for athletes, primarily focused on cycling and running. Strava's platform allows users to track and analyze their workouts, connect with other athletes, and participate in challenges and events. As of 2021, Strava has over 70 million registered users worldwide and has raised over $100 million in funding from investors.
Denver, Colorado, United States
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.
London, England, United Kingdom
Fresha is a software company that operates the website fresha.com. The company was founded in 2010 and is headquartered in London, UK, with additional offices in several other locations around the world. Fresha's platform provides a range of software solutions for businesses in the beauty and wellness industry, such as spas, salons, and fitness centers. The platform offers features such as online booking, appointment scheduling, payment processing, inventory management, and marketing automation, providing businesses with a comprehensive and integrated solution for managing their operations. Fresha's platform is designed to be user-friendly and accessible, with a focus on enabling businesses to streamline their workflows and improve their customer engagement. Fresha serves clients across various countries, from small independent businesses to large chains, and is committed to helping businesses in the beauty and wellness industry succeed and grow in the digital age.
Bengaluru, Karnataka, India
Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being.
Pune, Maharashtra, India
Developer of a SAAS based fitness and training platform intended to tackle challenges in the fitness industry. The company's platform offers in-person professional guidance, INFS certified fitness consultant and guidance with detailed nutrition and workout regime, enabling people to achieve their fitness goals in a convenient manner.
Pleasanton, California, United States
Vagaro is a cloud-based software company that provides business management solutions for the health, wellness, and beauty industries.Vagaro's platform includes tools for appointment scheduling, payment processing, customer relationship management, marketing automation, and employee management. The platform is designed for a wide range of businesses, including spas, salons, gyms, and independent health and wellness professionals.
London, England, United Kingdom
Wellyx is business management software for all fitness and wellness businesses. Wellyx has latest technology features to manage all tasks.
Latka tracks 91 fitness software companies with reported revenue. Together they generate $2.8B in annual revenue and employ 12.4K people.
Whoop is the largest, with $1.1B in annual revenue, founded in 2012.
The average fitness software company in this list makes $30.5M a year, across 91 companies with reported revenue. They serve 90.5M customers combined.
Ranked by annual revenue, the leaders are Whoop, ABC Fitness, Strava, EverCommerce and Fresha.
The 91 fitness software companies tracked here have raised $3.1B in disclosed funding between them.
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