Latka logo

How iCentris CEO Peter Benedict grew to $7M revenue with a 69 person team in 2024.

Provider of software service to direct selling companies and distributors. The company specializes in developing customizable web tools for distributors in Direct Selling industries which help them to manage their business.

Last updated

iCentris Revenue

In 2024, iCentris's revenue reached $7M. The company previously reported $4.6M in 2023. Since its launch in 2000, iCentris has shown consistent revenue growth.

iCentris Revenue GrowthReported revenue / ARR over time$0$1.5M$3M$4.5M$6M$7.5M2000200220042006200820102012201420162018202020222024$0$4.5M$7MSource: GetLatka.com
YearMilestoneQuote
2024iCentris Hit $7m revenue in October 2024
2023iCentris Hit $4.6m revenue in October 2023
2021iCentris Hit $4.5m revenue in April 2021
2000Launched with $0 revenue

iCentris Valuation, Funding Rounds

iCentris is a bootstrapped Other Vertical Industry Software startup. Founded in 2000, iCentris has grown to $7M in revenue without raising any venture capital or outside funding.

As a self-funded Other Vertical Industry Software SaaS company, iCentris has built its business with no outside investment.

iCentris Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12000Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Peter Benedict

CEO

Peter Benedict is the Chief Executive Officer at iCentris.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for iCentris yet.

iCentris Employees & Team Size

iCentris employs approximately 69 people as of 2026, down from 70 in 2023, including 6 sales reps that carry a quota.

iCentris Team GrowthReported headcount over time0204060801002000200220042006200820102012201420162018202020222024006969Source: GetLatka.com
YearMilestone
2024Reached 69 employees (December 2024)
2024Reached 70 employees (October 2024)
2023Reached 70 employees (October 2023)
2022Reached 72 employees (October 2022)
2021Reached 81 employees (December 2021)
2021Reached 86 employees (April 2021)

Frequently Asked Questions about iCentris

What is iCentris's revenue?

iCentris generates an estimated $7M in annual revenue.

Who founded iCentris?

iCentris was founded by Peter Benedict.

Who is the CEO of iCentris?

The CEO of iCentris is Peter Benedict.

How much funding does iCentris have?

iCentris is bootstrapped and has not raised outside funding.

How many employees does iCentris have?

iCentris has 69 employees.

Where is iCentris headquarters?

iCentris is headquartered in Woods Cross, Utah, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile

People Also Viewed

Qobra logo

Qobra

Qobra is an AI-first sales compensation platform founded in 2020 by Antoine Fort (CEO), Axel (CTO), and Tongue (CPO). The company automates end-to-end commissions, replacing spreadsheet-based workflows for sales organizations. Fort co-founded the business almost immediately after graduating, drawing on relationships with senior sales leaders to understand the problem rather than personal experience as a commission-earner. Qobra has grown from a 100K pre-seed round and its first customer in 2020 to approximately 8M in ARR as of May 2026, serving more than 250 customers at an average ACV of roughly 30,000 per year. The company broke 1M ARR in 2022, reached between 4M and 5M ARR twelve months prior to the interview, and is targeting 10M ARR by end of 2026. Total funding raised stands at 5.7M across a 111K pre-seed in 2020 and a 5.5M seed in 2022, supplemented by a 10M Series A in late 2023 and 2M in debt financing. Investors include Singular and Brieger. The team has grown to 49 people. The single most interesting strategic inflection point is Qobra's bet that AI agents will allow it to capture dollars currently flowing to implementation consultants and external firms. The company is launching three agents, called the Analyst, the Architect, and the Coach, in June 2026, with the Architect able to build and deploy compensation plans in minutes instead of weeks. Fort frames this as turning a 6-dollar services market into software revenue, citing Sequoia's thesis that for every dollar spent on software, six dollars are spent on services.

Chattermill Analytics logo

Chattermill Analytics

Copilot transforms the way you interact with your customer data. With the power of generative AI, you can get answers to all of your CX, product, and marketing questions, improving team alignment, efficiency, and productivity. Have questions? Just ask!

Sentisis logo

Sentisis

Sentisis is the Customer Experience platform for the Spanish language

SPOT logo

SPOT

Provider of a cloud based measurement software designed to make cloud computing more accessible and practical through simplicity and technical resources driven by the community. The company's cloud based measurement software uses artificial intelligence and machine learning to capture and analyze the data of the real world through video to predict and establish more precise marketing strategies, enabling businesses to optimize processes and gain competitive advantage.

Tactile Mobility (formerly MobiWize) logo

Tactile Mobility (formerly MobiWize)

Provider of a device sensing platform intended to transform the mobility industry. The company's platform comprises of two advanced software modules that can be provided as standalone or combined together to gather signal processing data, enabling clients to avail safer, efficient and enjoyable driving experience.

Tera logo

Tera

Tera is a AI powered smarter finance platform offering unified experience for businesses