Addaptive
Valuation
$30M
2024 Revenue
$46.2M
Customers
225
Funding
$0
Avg ACV
$205.5K
Team
69
Churn
12%
Founded
2010
How Addaptive CEO Patrick Shea grew Addaptive to $46.2M revenue and 225 customers in 2024.
Addaptive is a company that offers a comprehensive suite of digital marketing solutions, including programmatic advertising, audience targeting, and data analytics.
Last updated
Addaptive Revenue
In 2024, Addaptive's revenue reached $46.2M. The company previously reported $10M in 2017. Since its launch in 2010, Addaptive has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Addaptive Hit $46.2m revenue in June 2024 |
| 2017 | Addaptive Hit $10m revenue in December 2017 |
| 2010 | Launched with $0 revenue |
Addaptive Valuation, Funding Rounds
Addaptive's most recent disclosed valuation is $30M.
Addaptive is a bootstrapped Other Analytics Software startup. Founded in 2010, Addaptive has grown to $46.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Addaptive has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Addaptive Employees & Team Size
Addaptive employs approximately 69 people as of 2026, down from 70 in 2023.
Addaptive has 69 total employees in different roles and functions and 34 sales reps that carry a quota. They have 225 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 69 employees (December 2024) |
| 2024 | Reached 66 employees (October 2024) |
| 2023 | Reached 70 employees (September 2023) |
| 2023 | Reached 68 employees (January 2023) |
| 2022 | Reached 69 employees (January 2022) |
| 2021 | Reached 70 employees (August 2021) |
| 2020 | Reached 61 employees (December 2020) |
| 2020 | Reached 63 employees (June 2020) |
| 2019 | Reached 62 employees (December 2019) |
| 2018 | Reached 47 employees (December 2018) |
| 2017 | Reached 35 employees (December 2017) |
Founder / CEO
Patrick Shea
Patrick Shea started AdDaptive Intelligence with Co-Founder Kevin O'Malley in 2010 to create technology around gathering and using data to improve targeting and analytics for marketers. Outside of work Patrick is married with two young girls and likes poker, cars and philosophy.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 35 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Addaptive acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Addaptive
What is Addaptive's revenue?
Addaptive generates $46.2M in revenue.
Who is the CEO of Addaptive?
The CEO of Addaptive is Patrick Shea.
How much funding does Addaptive have?
Addaptive raised $0.
How many employees does Addaptive have?
Addaptive has 69 employees.
Where is Addaptive headquarters?
Addaptive is headquartered in Waltham, Massachusetts, United States.
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Compare Addaptive to the industry
Addaptive operates across multiple industries. Browse revenue, funding, and growth data for Addaptive in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .