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Addaptive is a company that offers a comprehensive suite of digital marketing solutions, including programmatic advertising, audience targeting, and data analytics.
Last updated
In 2024, Addaptive's revenue reached $46.2M. The company previously reported $10M in 2017. Since its launch in 2010, Addaptive has shown consistent revenue growth.
Addaptive is a bootstrapped Other Analytics Software startup. Founded in 2010, Addaptive has grown to $46.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Addaptive has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Patrick Shea started AdDaptive Intelligence with Co-Founder Kevin O'Malley in 2010 to create technology around gathering and using data to improve targeting and analytics for marketers. Outside of work Patrick is married with two young girls and likes poker, cars and philosophy.
Vice President, Marketing
Shannon Majumdar is listed as Vice President, Marketing at Addaptive.
| Question | Answer |
|---|---|
| What's your age? | 35 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Addaptive serves 225 customers.
Addaptive employs approximately 69 people as of 2026, down from 70 in 2023, including 34 sales reps that carry a quota. It serves 225 customers that rely on its solutions.
Addaptive generates an estimated $46.2M in annual revenue.
The CEO of Addaptive is Patrick Shea.
Addaptive is bootstrapped and has not raised outside funding.
Addaptive has 69 employees.
Addaptive is headquartered in Waltham, Massachusetts, United States.
Addaptive operates across multiple industries. Browse revenue, funding, and growth data for Addaptive in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$46.2M(Est.)
Customers
225
Funding
$0
Avg ACV
$205.5K
Team
69
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2024 | Addaptive Hit $46.2m revenue in June 2024 | Estimated |
| 2017 | Addaptive Hit $10m revenue in December 2017 | |
| 2010 | Launched with $0 revenue |
VP, Client Strategy and Solutions
Emily Gaines is listed as VP, Client Strategy and Solutions at Addaptive.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 69 employees (December 2024) | |
| 2024 | Reached 66 employees (October 2024) | |
| 2023 | Reached 70 employees (September 2023) | |
| 2023 | Reached 68 employees (January 2023) | |
| 2022 | Reached 69 employees (January 2022) | |
| 2021 | Reached 70 employees (August 2021) | |
| 2020 | Reached 61 employees (December 2020) | |
| 2020 | Reached 63 employees (June 2020) | |
| 2019 | Reached 62 employees (December 2019) | |
| 2018 | Reached 47 employees (December 2018) | |
| 2017 | Reached 35 employees (December 2017) |
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