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Valuation

$30M

2024 Revenue

$46.2M(Est.)

Customers

225

Funding

$0

Avg ACV

$205.5K

Team

69

Founded

2010

Addaptive Revenue & Valuation (2024)

Addaptive is a company that offers a comprehensive suite of digital marketing solutions, including programmatic advertising, audience targeting, and data analytics.

Last updated

Addaptive Revenue

In 2024, Addaptive's revenue reached $46.2M. The company previously reported $10M in 2017. Since its launch in 2010, Addaptive has shown consistent revenue growth.

Addaptive Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$10M$20M$30M$40M$50M20102012201420162018202020222024$0$10M$46.2MSource: GetLatka.com
YearMilestoneSource
2024Addaptive Hit $46.2m revenue in June 2024Estimated
2017Addaptive Hit $10m revenue in December 2017
2010Launched with $0 revenue

Addaptive Valuation, Funding Rounds

Addaptive's most recent disclosed valuation is $30M.

Addaptive Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12010Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founders

Patrick Shea

CEO

Patrick Shea started AdDaptive Intelligence with Co-Founder Kevin O'Malley in 2010 to create technology around gathering and using data to improve targeting and analytics for marketers. Outside of work Patrick is married with two young girls and likes poker, cars and philosophy.

Shannon Majumdar

Vice President, Marketing

Shannon Majumdar is listed as Vice President, Marketing at Addaptive.

Michael Lu

VP of Product

Michael Lu is listed as VP of Product at Addaptive.

Chris Whitten

VP Finance

Chris Whitten is listed as VP Finance at Addaptive.

Emily Gaines

VP, Client Strategy and Solutions

Emily Gaines is listed as VP, Client Strategy and Solutions at Addaptive.

Q&A

QuestionAnswer
What's your age?35
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Addaptive serves 225 customers.

Addaptive Employees & Team Size

Addaptive employs approximately 69 people as of 2026, down from 70 in 2023, including 34 sales reps that carry a quota. It serves 225 customers that rely on its solutions.

Addaptive Team GrowthReported headcount over time0153045607520102012201420162018202020222024006969Source: GetLatka.com
YearMilestoneSource
2024Reached 69 employees (December 2024)
2024Reached 66 employees (October 2024)
2023Reached 70 employees (September 2023)
2023Reached 68 employees (January 2023)
2022Reached 69 employees (January 2022)
2021Reached 70 employees (August 2021)
2020Reached 61 employees (December 2020)
2020Reached 63 employees (June 2020)
2019Reached 62 employees (December 2019)
2018Reached 47 employees (December 2018)
2017Reached 35 employees (December 2017)

Frequently Asked Questions about Addaptive

What is Addaptive's revenue?

Addaptive generates an estimated $46.2M in annual revenue.

Who is the CEO of Addaptive?

The CEO of Addaptive is Patrick Shea.

How much funding does Addaptive have?

Addaptive raised $0.

How many employees does Addaptive have?

Addaptive has 69 employees.

Where is Addaptive headquarters?

Addaptive is headquartered in Waltham, Massachusetts, United States.

Compare Addaptive to the industry

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Addaptive Revenue 2024: $46.2M Est. ARR, $30M Valuation