As of May 2026, there are 600 SaaS companies in Customer Data Platforms (CDP). They have combined revenues of $10.9B and employ 59.4K people. They have raised $7.4B and serve 1.1B customers combined.
Customer Data Platforms (CDP) are specialized software solutions designed to aggregate, unify, and manage customer data from multiple sources into a single, comprehensive customer profile. This capability enables organizations to create a centralized view of their customers, facilitating more personalized marketing and improved customer engagement. CDPs are commonly used in marketing, customer service, and sales operations to deliver targeted communication and enhance the overall customer experience. The primary use cases for CDPs include personalized marketing campaigns, data-driven customer insights, and omnichannel customer engagement strategies. Key features often found in CDPs include data integration capabilities, real-time data processing, segmentation tools, and analytics functions to measure engagement and campaign effectiveness. Typical buyer personas utilizing CDPs include marketing managers, data analysts, and customer experience professionals within organizations across various industries. By providing a single source of truth for customer data, CDPs empower businesses to optimize their marketing efforts, streamline customer interactions, and ultimately drive better business outcomes.
Sorting: Highest -> Lowest
Showing 10 of 234 companies ranked by annual revenue.
Baltimore, Maryland, United States
Omnichannel customer relationship management marketing agency helping companies manage data for personalized messaging at scale across channels and formats
United States
LoudCrowd is a SaaS company redefining the way brands invest and interact with their customers as a tool for growth.
San Francisco, California, United States
Ocurate is a predictive analytics platform that provides real-time customer lifetime value (LTV) prediction for eCommerce businesses.
London, England, United Kingdom
Delivering universal customer engagement through our Gnatta software. Trusted by some of the biggest names in retail.
San Francisco, California, United States
Make the most out of your ecommerce data with Metrilo. Behavior-driven customer analytics, personalized email marketing and powerful CRM - all connected in one
Chalandri, Attica, Greece
At INTELIQUA, we are pioneers in AI-powered Marketing Technology, dedicated to revolutionizing the way brands engage with their customers. Our mission is to support businesses drive repeat sales and foster brand loyalty by enhancing Customer Experience through AI and Customer Data Our innovative platform, Eliqua.CX, is designed to empower brands to cultivate robust first-party data, craft personalized data-driven customer experiences, and ultimately drive profitability through the cultivation of customer loyalty. With a global footprint spanning eight countries across two vibrant regions, South-Eastern Europe and the Middle East, we've been privileged to support a diverse array of businesses in their journey towards customer-centric success. At INTELIQUA, we believe that the future of marketing lies at the intersection of cutting-edge technology and genuine human connections, and we're committed to leading this charge
Delhi, New Delhi, India
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights
Springfield, Missouri, United States
Provides software-as-a-service lead generation and customer relationship management to real estate agents
Amsterdam, North Holland, Netherlands
Relay42, is a leading European Customer Data Platform (CDP), transforming how businesses connect with their customers by turning real-time data into personalized experiences. Global brands including Air France, KLM, and Levi’s rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. In June 2025, Relay42 was acquired by Supermetrics, the leading Marketing Intelligence Platform. Together we deliver the industry’s only end-to-end-solution to unify data integration, analysis, and activation into a composable, marketer-friendly workflow.
Paris, France
View all your data in one place with user-friendly, customizable reports and seamless Shopify integration. Trusted by over 2700 + Shopify brands including Razor Group, Volcom, The Frankie Shop, and Lemaire. #1 Multichannel analytics software where Shopify brands can aggregate all their data into a comprehensive dashboard to analyze ecommerce performance and monitor issues in real-time. Polar Analytics helps you get actionable marketing insights like your true CAC, Marketing Efficiency Ratio, and true LTV, without any engineering required.
- Must unify customer data from multiple sources to create a centralized customer profile. - Should provide tools for real-time data processing and analytics. - Must enable segmentation and targeting for marketing campaigns. - Should facilitate personalized customer experiences across various channels. - Not just an analytics tool; must allow for data activation and integration with other marketing systems.
Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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