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Top 600 Customer Data Platforms (CDP) SaaS Companies in May 2026

As of May 2026, there are 600 SaaS companies in Customer Data Platforms (CDP). They have combined revenues of $10.9B and employ 59.4K people. They have raised $7.4B and serve 1.1B customers combined.

Customer Data Platforms (CDP) are specialized software solutions designed to aggregate, unify, and manage customer data from multiple sources into a single, comprehensive customer profile. This capability enables organizations to create a centralized view of their customers, facilitating more personalized marketing and improved customer engagement. CDPs are commonly used in marketing, customer service, and sales operations to deliver targeted communication and enhance the overall customer experience. The primary use cases for CDPs include personalized marketing campaigns, data-driven customer insights, and omnichannel customer engagement strategies. Key features often found in CDPs include data integration capabilities, real-time data processing, segmentation tools, and analytics functions to measure engagement and campaign effectiveness. Typical buyer personas utilizing CDPs include marketing managers, data analysts, and customer experience professionals within organizations across various industries. By providing a single source of truth for customer data, CDPs empower businesses to optimize their marketing efforts, streamline customer interactions, and ultimately drive better business outcomes.

Companies
600
Revenue
$10.9B
Funding
$7.4B
Employees
59.4K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Data Platforms (CDP) Companies

Showing 10 of 21 companies ranked by annual revenue.

1
Infobip

London, England, United Kingdom

Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to help clients grow their business and enhance customer experiences quickly, securely, and reliably. As a quality-driven engineering powerhouse, we’ve grown over 15 years to include 70+ offices across six continents with over 3,700 experts. We’re committed to innovation, developing all our solutions in-house, and are proud of our talented team. Our approach is rooted in learning by doing, driven by a passion for technology.

Revenue
$2.3B
Customers
-
Year founded
2006
Funding
$900M
Team size
3.4K
Growth
-
2
Bird (Formerly MessageBird)

Amsterdam, North Holland, Netherlands

a cloud communications platform to communicate with customers through various channels such as SMS, voice, chat, and email.

Revenue
$900M
Customers
15K
Year founded
2011
Funding
$1.1B
Team size
165
Growth
39.31%
3
Thryv

Dallas, Texas, United States

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.

Revenue
$328.9M
Customers
-
Year founded
-
Funding
-
Team size
5.2K
Growth
26.5%
4
ActiveCampaign

Chicago, Illinois, United States

provider of marketing automation and customer experience automation (CXA) software

Revenue
$290.5M
Customers
145K
Year founded
2003
Funding
$360M
Team size
865
Growth
48.71%
5
Leadsquared

Karnataka, Karnataka, India

customer acquisition and engagement platform

Revenue
$279.3M
Customers
1K
Year founded
2011
Funding
$35M
Team size
1.3K
Growth
-
6
IRI

Chicago, Illinois, United States

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

Revenue
$268.5M
Customers
-
Year founded
-
Funding
-
Team size
2.4K
Growth
-
7
Iterable

San Francisco, California, United States

Optimize and measure every customer interaction

Revenue
$240M
Customers
-
Year founded
2013
Funding
$342.2M
Team size
852
Growth
20%
8
Zeta Global

New York, New York, United States

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Revenue
$213.5M
Customers
-
Year founded
2007
Funding
-
Team size
1.9K
Growth
-
9
Tealium

San Diego, California, United States

Tealium is a software company that provides a customer data platform (CDP) to help businesses collect, manage, and use their customer data effectively. The company that owns Tealium is called Tealium Inc., which is a technology company based in San Diego, California. Tealium was founded in 2008 by Mike Anderson and Ali Behnam and has since become a leading player in the customer data management space. The Tealium CDP enables businesses to unify their customer data from various sources, including websites, mobile apps, and offline channels, and use it to create personalized customer experiences, measure their marketing effectiveness, and more. The company serves a wide range of industries, including retail, finance, travel, and more, and has received significant funding to support its growth and development.

Revenue
$194.6M
Customers
-
Year founded
2008
Funding
$263.9M
Team size
566
Growth
39.38%
10
ChurnZero

Washington, District Of Columbia, United States

customer success platform

Revenue
$180.8M
Customers
40K
Year founded
2015
Funding
$34.5M
Team size
148
Growth
36.81%

Inclusion Criteria

- Must unify customer data from multiple sources to create a centralized customer profile. - Should provide tools for real-time data processing and analytics. - Must enable segmentation and targeting for marketing campaigns. - Should facilitate personalized customer experiences across various channels. - Not just an analytics tool; must allow for data activation and integration with other marketing systems.