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Top 600 Customer Data Platforms (CDP) SaaS Companies in July 2026

As of July 2026, there are 600 SaaS companies in Customer Data Platforms (CDP). They have combined revenues of $10.6B and employ 60.8K people. They have raised $8.2B and serve 1.1B customers combined.

Customer Data Platforms (CDP) are specialized software solutions designed to aggregate, unify, and manage customer data from multiple sources into a single, comprehensive customer profile. This capability enables organizations to create a centralized view of their customers, facilitating more personalized marketing and improved customer engagement. CDPs are commonly used in marketing, customer service, and sales operations to deliver targeted communication and enhance the overall customer experience. The primary use cases for CDPs include personalized marketing campaigns, data-driven customer insights, and omnichannel customer engagement strategies. Key features often found in CDPs include data integration capabilities, real-time data processing, segmentation tools, and analytics functions to measure engagement and campaign effectiveness. Typical buyer personas utilizing CDPs include marketing managers, data analysts, and customer experience professionals within organizations across various industries. By providing a single source of truth for customer data, CDPs empower businesses to optimize their marketing efforts, streamline customer interactions, and ultimately drive better business outcomes.

Companies
600
Revenue
$10.6B
Funding
$8.2B
Employees
60.8K

Filters

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Top Customer Data Platforms (CDP) Companies

Showing 10 of 109 companies ranked by annual revenue.

1MoEngage logo
MoEngage

San Francisco, California, United States

customer engagement platform

Revenue
$100M
Customers
500M
Year founded
2014
Funding
$461M
Team size
757
Growth
-6.34%
2Persona logo
Persona

San Francisco, California, United States

identity verification and authentication solutions

Revenue
$100M
Customers
575
Year founded
2018
Funding
$417.5M
Team size
595
Growth
-29.18%
3SugarCRM logo
SugarCRM

San Francisco, California, United States

CRM software provider

Revenue
$98.5M
Customers
2M
Year founded
2004
Funding
$119.6M
Team size
579
Growth
-
4Capillary Technologies logo
Capillary Technologies

Bengaluru, Karnataka, India

Capillary Technologies develops customized and cloud-based customer analytics marketing platforms for retailers and consumer businesses.

Revenue
$95.6M
Customers
-
Year founded
2008
Funding
-
Team size
869
Growth
-
5Optimove logo
Optimove

New York, New York, United States

personalized marketing solutions

Revenue
$94.5M
Customers
77
Year founded
2012
Funding
$20M
Team size
434
Growth
-
6IGAWorks logo
IGAWorks

Seoul, Seoul, South Korea

아이지에이웍스는 압도적인 데이터를 기반으로 디지털 전환과 데이터 드리븐 마케팅을 위한 풀스택(Full-stack) 플랫폼과 서비스를 제공하는 Data-tech 기업입니다. 기업의 1st party data를 위한 CDP(Customer Data Platform), 모바일, TV, 커머스 등 독보적인 3rd party data 제공하는 DMP(Data Management Platform), AI 기반의 데이터 드리븐 마케팅 운영을 위한 ATD(Advertiser’s trading desk) 등 클라우드 기반의 디지털 전환 및 데이터 마케팅에 관한 전방위적 비즈니스를 펼쳐나가고 있습니다.

Revenue
$92M
Customers
-
Year founded
2006
Funding
$38.5M
Team size
126
Growth
-
7Hightouch logo
Hightouch

San Francisco, California, United States

Hightouch is a data activation platform that specializes in synchronizing customer data from data warehouses into various tools, including CRMs, email tools, and advertising networks. The platform is designed to help organizations transform their customer data into actionable insights and strategies. Founded in 2018 by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch operates under the legal name Carry Technologies, Inc. It is a for-profit company with an active operating status, and its most recent funding was a Series B round. Hightouch's platform stands out for its ability to sync data from any data warehouse into the tools that a business uses. This capability is enhanced by the power of SQL or Customer Studio, which provides a suite of no-code features. This allows any member of an organization to explore and synchronize customer data into marketing, advertising, sales, and customer success tools without the need for extensive engineering effort.

Revenue
$87.4M
Customers
-
Year founded
2018
Funding
$92.2M
Team size
437
Growth
275.9%
8Cendyn logo
Cendyn

Boca Raton, Florida, United States

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 32,000 customers worldwide in more than 150 countries - including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

Revenue
$80.7M
Customers
-
Year founded
1996
Funding
-
Team size
734
Growth
-
9Mparticle logo
Mparticle

New York, New York, United States

customer data platform for unified marketing

Revenue
$76M
Customers
150
Year founded
2012
Funding
$121.3M
Team size
251
Growth
-
10Tray.io logo
Tray.io

San Francisco, California, United States

cloud integration platform

Revenue
$70.9M
Customers
4K
Year founded
2012
Funding
$109.1M
Team size
159
Growth
-

Inclusion Criteria

- Must unify customer data from multiple sources to create a centralized customer profile. - Should provide tools for real-time data processing and analytics. - Must enable segmentation and targeting for marketing campaigns. - Should facilitate personalized customer experiences across various channels. - Not just an analytics tool; must allow for data activation and integration with other marketing systems.

Customer Data Platforms (CDP) SaaS Companies | GetLatka