As of August 2026, Latka tracks 222 local marketing software companies. They have combined revenues of $2.2B and employ 19.4K people. They have raised $1.1B and serve 82.9M customers combined.
Every company below sells local marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Local marketing software is designed to help businesses effectively reach their customers within a specific geographic area. These tools enable businesses to optimize their marketing efforts by managing their online presence and ensuring consistency across various platforms, ultimately improving visibility and engagement. Typical use cases include managing online listings, facilitating local SEO, and running targeted advertising campaigns to attract nearby customers. The primary features of local marketing software often include customer relationship management (CRM) capabilities, analytics for tracking the effectiveness of local marketing efforts, and tools for creating and managing promotions. Common buyer personas include local business owners, marketing teams at multi-location organizations, and even franchises looking to enhance their local marketing strategies. Overall, local marketing software plays a crucial role in helping businesses harness the power of local advertising and drive foot traffic to their locations.
Sorting: Highest -> Lowest
Showing 5 of 5 companies ranked by annual revenue.
Dallas, Texas, United States
Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.
Lehi, Utah, United States
a platform for local businesses to manage customer interactions through messaging, reviews
Hangzhou, Zhejiang, China
Provider of a merchant servicing platform intended to focus in the field of retail science and technology services. The company's platform helps to get a quick-start and offers to easily sell on social network and manage own omni-channel retail, enabling merchants to attract customers and grow in terms of revenue.
Salt Lake City, Utah, United States
Scorpion exists to better local small businesses and the communities they serve.
Fort Collins, Colorado, United States
Madwire is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire's integrated brands - Marketing 360, Websites 360, and Top Rated Local - enable SMBs to manage and grow their business from a singular platform. We help small businesses grow.
Latka tracks 222 local marketing software companies with reported revenue. Together they generate $2.2B in annual revenue and employ 19.4K people.
Thryv is the largest, with $328.9M in annual revenue.
The average local marketing software company in this list makes $10M a year, across 222 companies with reported revenue. They serve 82.9M customers combined.
Ranked by annual revenue, the leaders are Thryv, Podium, Youzan, Scorpion and Madwire.
The 222 local marketing software companies tracked here have raised $1.1B in disclosed funding between them.
- Must facilitate the management of online business listings across multiple platforms - Should provide tools for optimizing local SEO and improving search visibility - Must include analytics to measure the performance of local marketing campaigns - Should offer customer relationship management (CRM) features to track customer interactions - Must support targeted advertising to reach customers in specific geographic areas - Not just a general marketing tool; must specifically cater to local marketing needs
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