Valuation
$54.5M
2024 Revenue
$52M
Customers
2.5K
Funding
$0
Avg ACV
$20.8K
Team
319
Founded
1990
How Canto CEO Wain Kellum grew to $52M revenue and 2.5K customers in 2024.
Canto is a cloud-based digital asset management (DAM) platform that helps businesses manage their brand assets such as images, videos, documents, and other creative files. The platform provides tools for organizing, sharing, and distributing digital assets across teams and channels, ensuring brand consistency and efficiency in the creative workflow. With features such as customizable branding portals, automated workflows, and AI-powered asset recognition, Canto aims to simplify the process of managing digital assets and streamline marketing and creative workflows for businesses of all sizes. The platform is used by marketing, creative, and IT teams in various industries, including retail, healthcare, finance, and education.
Last updated
Canto Revenue
In 2024, Canto's revenue reached $52M. The company previously reported $18.2M in 2020. Since its launch in 1990, Canto has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Canto Hit $52m revenue in June 2024 | |
| 2020 | Canto Hit $18.2m revenue in August 2020 | |
| 1990 | Launched with $0 revenue |
Canto Valuation, Funding Rounds
Canto's most recent disclosed valuation is $54.5M.
Canto is a bootstrapped Other Collaboration Software startup. Founded in 1990, Canto has grown to $52M in revenue without raising any venture capital or outside funding.
As a self-funded Other Collaboration Software SaaS company, Canto has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Canto serves 2.5K customers.
Canto Employees & Team Size
Canto employs approximately 319 people as of 2026, up from 253 in 2023, including 61 sales reps that carry a quota. It serves 2.5K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 319 employees (December 2024) |
| 2024 | Reached 299 employees (October 2024) |
| 2023 | Reached 253 employees (September 2023) |
| 2023 | Reached 293 employees (July 2023) |
| 2023 | Reached 246 employees (January 2023) |
| 2022 | Reached 243 employees (January 2022) |
| 2021 | Reached 202 employees (August 2021) |
| 2020 | Reached 202 employees (December 2020) |
| 2020 | Reached 202 employees (August 2020) |
| 2020 | Reached 201 employees (June 2020) |
| 2019 | Reached 175 employees (December 2019) |
| 2018 | Reached 143 employees (December 2018) |
Frequently Asked Questions about Canto
What is Canto's revenue?
Canto generates $52M in revenue.
Who founded Canto?
Canto was founded by Wain Kellum.
Who is the CEO of Canto?
The CEO of Canto is Wain Kellum.
How much funding does Canto have?
Canto raised $0.
How many employees does Canto have?
Canto has 319 employees.
Where is Canto headquarters?
Canto is headquartered in Atlanta, Georgia, United States.
Compare Canto to the industry
Canto operates across multiple industries. Browse revenue, funding, and growth data for Canto in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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