San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
As of September 2026, Latka tracks 2 mobile attribution platforms companies with $100M+ in annual revenue. They have combined revenues of $625M and employ 1.9K people. They have raised $2B and serve 80.9K customers combined.
Every company below sells mobile attribution platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Mobile Attribution Platforms are specialized tools designed to help businesses trace and analyze the effectiveness of their mobile marketing campaigns. These platforms enable marketers to determine which sources, such as campaigns or media partners, lead to specific app installs and user interactions. By providing insights into user acquisition channels, these tools allow businesses to optimize their marketing strategies and improve return on investment. Key functionalities of mobile attribution platforms typically include tracking user journeys from ad exposure to app engagement, analyzing campaign performance, and attributing installs to the right marketing channels. Common users of these platforms are mobile app developers, marketers, and data analysts who seek to enhance their understanding of user behavior and campaign effectiveness. These platforms play a crucial role in the broader landscape of mobile marketing analytics, making data-driven insights accessible for businesses seeking to refine their outreach efforts.
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Showing 2 of 2 companies ranked by annual revenue.
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
Latka tracks 2 mobile attribution platforms companies with $100M+ in annual revenue. Together they generate $625M in annual revenue and employ 1.9K people.
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
The average mobile attribution platforms company in this list makes $312.5M a year, across 2 companies with reported revenue. They serve 80.9K customers combined.
Ranked by annual revenue, the leaders are AppsFlyer and Branch Metrics.
The 2 mobile attribution platforms companies with $100M+ in annual revenue tracked here have raised $2B in disclosed funding between them.
- Must provide tracking capabilities for app installs and user interactions. - Must allow attribution of installs to specific marketing channels or campaigns. - Should offer insights into user demographics and engagement metrics. - Must support data-driven decision-making for marketing optimization. - Not just basic analytics; must also include multi-channel attribution features.
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