1
Go Local Interactive
Overland Park, Kansas, United States
Specializing in SEO, PPC, content and web products with an impressive team of more than 100 digital marketers and engineers
- Revenue
- $82.3M
- Year founded
- 2011
- Team size
- 147
Top 26 Search Advertising Software Companies With $10M–$100M Revenue (September 2026)
As of September 2026, Latka tracks 26 search advertising software companies with $10M–$100M in annual revenue. They have combined revenues of $670M and employ 3.6K people. They have raised $139M and serve 1.4M customers combined.
Every company below sells search advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Search Advertising Software Companies do
Search Advertising Software encompasses tools and platforms that enable businesses to create, manage, and optimize advertising campaigns on search engines. These solutions primarily focus on pay-per-click (PPC) advertising, allowing companies to position their advertisements in front of relevant audiences based on specific keywords and search queries. Typical features include campaign management, keyword research, ad creation, performance tracking, and analytics to measure the return on investment (ROI) of advertising efforts. The primary users of search advertising software include marketing teams, digital advertisers, and agencies responsible for driving online traffic and customer engagement. By leveraging these tools, organizations can target specific demographics, refine their ad spend, and enhance conversion rates, thereby maximizing the efficiency of their marketing strategies. In addition, buyer personas often encompass roles such as marketing operations professionals, sales teams, and product managers who seek to align advertising efforts with broader business goals.
- Companies
- 26
- Revenue
- $670M
- Funding
- $139M
- Employees
- 3.6K
Filters
Sorting: Highest -> Lowest
Top Search Advertising Software Companies With $10M–$100M Revenue
Showing 10 of 26 companies ranked by annual revenue.
2
Drive Social Media
St Louis, Missouri, United States
Digital marketing agency specializing in social media marketing, email, PPC, SEO, and web development for small- and medium-sized businesses
- Revenue
- $78.2M
- Year founded
- 2012
- Team size
- 289
3
SmartSites
Paramus, New Jersey, United States
A top-rated full service digital marketing agency offering website design and development, SEO, PPC and more
- Revenue
- $68.5M
- Year founded
- 2011
- Team size
- 294
4
OuterBox Solutions .
Copley, Ohio, United States
Digital marketing experts who deliver SEO, Google Ads management, website design and email marketing
- Revenue
- $59.4M
- Year founded
- 2004
- Team size
- 401
5
Hite Digital
Rehoboth Beach, Delaware, United States
Digital marketing agency delivering effective digital marketing solutions through pay-per-click, search engine optimization, web services and Facebook ads
- Revenue
- $47.9M
- Year founded
- 2018
- Team size
- 129
6
Adthena
London, England, United Kingdom
Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!
- Revenue
- $26M
- Customers
- 200
- Year founded
- 2012
- Funding
- $23.3M
- Team size
- 133
7
iTrinity
Czech Republic
iTrinity is a Slovak-based software holding company that acquires and operates a portfolio of SaaS products. Founded in 2014 as Mangools, a bootstrapped SEO toolset, the company began acquiring businesses in 2018 in partnership with Palefire Capital, a Czech private equity fund that owns 50% of iTrinity. As of early 2025, the portfolio spans eight products, including Uptime Robot, Mangools, Warm Up Inbox, Deadline Funnel, and Topic Ranker, among others. The combined portfolio generated approximately $25 million in ARR in 2024, up 46% from roughly $18 million in 2023 and more than triple the $7 million recorded at the end of 2021. The business is highly profitable, with an EBITDA margin of 56% in 2024, translating to approximately $14 million in EBITDA. iTrinity funds its acquisitions entirely from operating cash flow, carrying no debt. The company employs 90 people and operates a shared-services model for marketing and customer support while maintaining separate development teams for individual products. CEO Mike Afanas told Latka in February 2025 that iTrinity is actively seeking additional acquisitions, typically paying 2x to 8x ARR in all-cash deals structured as 80% at close and 20% released from escrow within three to six months.
- Revenue
- $25M
- Customers
- 35K
- Year founded
- 2014
- Team size
- 90
- Growth
- 46%
- Revenue
- $24.8M
- Customers
- 1.4M
- Year founded
- 2000
- Team size
- 61
9
Direct Online Marketing
Pittsburgh, Pennsylvania, United States
Digital marketing agency offering services for SEO, SEM, retargeting, social media, app store optimization, site migrations, CRO and more
- Revenue
- $23.3M
- Year founded
- 2006
- Team size
- 94
- Revenue
- $20M
- Customers
- 125
- Year founded
- 2014
- Team size
- 192
Frequently asked questions about Search Advertising Software Companies With $10M–$100M Revenue
How many search advertising software companies with $10M–$100M in annual revenue are there?
Latka tracks 26 search advertising software companies with $10M–$100M in annual revenue. Together they generate $670M in annual revenue and employ 3.6K people.
Which search advertising software company with $10M–$100M in annual revenue is the largest?
Go Local Interactive is the largest, with $82.3M in annual revenue, founded in 2011.
How much revenue does a typical search advertising software company with $10M–$100M in annual revenue make?
The average search advertising software company in this list makes $25.8M a year, across 26 companies with reported revenue. They serve 1.4M customers combined.
Who are the leading Search Advertising software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are Go Local Interactive, Drive Social Media, SmartSites, OuterBox Solutions . and Hite Digital.
How much funding have search advertising software companies with $10M–$100M in annual revenue raised?
The 26 search advertising software companies with $10M–$100M in annual revenue tracked here have raised $139M in disclosed funding between them.
Related Digital Advertising Platforms categories
Inclusion Criteria
- The software must facilitate pay-per-click (PPC) advertising across search engines. - It should provide tools for keyword research and ad copy creation. - The solution must include campaign management features for optimization and tracking performance. - It should offer analytics capabilities to measure the effectiveness of advertising spend. - Not just an analytics tool; must also enable campaign creation and management.