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Top 5 SMS Marketing Software Companies $100M+ Revenue (August 2026)

As of August 2026, Latka tracks 5 SMS marketing software companies with $100M+ in annual revenue. They have combined revenues of $3.7B and employ 7.3K people. They have raised $2.8B and serve 119.9K customers combined.

Every company below sells SMS marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What SMS Marketing Software Companies do

SMS marketing software is a category of tools designed to facilitate the sending of promotional and transactional text messages to consumers. These platforms enable businesses to communicate with customers through SMS, a direct marketing channel that allows for immediate engagement. Common use cases include sending promotional offers, alerts, reminders, and updates, maximizing customer interaction and engagement in a timely manner. Typical features of SMS marketing software include message automation, segmentation of contact lists, two-way messaging capabilities, personalization options, compliance with regulatory standards, and performance analytics. Users of these platforms range from marketing teams seeking to enhance their outreach efforts to customer service departments aiming to improve communication efficiency. The primary buyer personas include marketing professionals, digital marketers, and small business owners looking to leverage SMS for direct consumer communications.

Companies
5
Revenue
$3.7B
Funding
$2.8B
Employees
7.3K

Filters

Sorting: Highest -> Lowest

Filters

Top SMS Marketing Software Companies $100M+ Revenue

Showing 5 of 5 companies ranked by annual revenue.

1Infobip logo
Infobip

London, England, United Kingdom

Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to help clients grow their business and enhance customer experiences quickly, securely, and reliably. As a quality-driven engineering powerhouse, we’ve grown over 15 years to include 70+ offices across six continents with over 3,700 experts. We’re committed to innovation, developing all our solutions in-house, and are proud of our talented team. Our approach is rooted in learning by doing, driven by a passion for technology.

Revenue
$2B
Year founded
2006
Funding
$700M
Team size
4.3K
2Bird (Formerly MessageBird) logo
Bird (Formerly MessageBird)

Amsterdam, North Holland, Netherlands

a cloud communications platform to communicate with customers through various channels such as SMS, voice, chat, and email.

Revenue
$900M
Customers
15K
Year founded
2011
Funding
$1.1B
Team size
165
3GupShup logo
GupShup

San Francisco, California, United States

the leading conversational messaging platform

Revenue
$360.5M
Customers
100K
Year founded
2004
Funding
$144.1M
Team size
1.1K
4Attentive logo
Attentive

New York, New York, United States

a personalized mobile messaging platform for innovative brands & organizations

Revenue
$308.7M
Customers
2K
Year founded
2016
Funding
$863M
Team size
1.5K
5Customer.io logo
Customer.io

Portland, Oregon, United States

Customer.io is a SaaS messaging and marketing automation platform founded in April 2012 by Colin Nederkoorn and a co-founder he met while working in New York. The company enables businesses to send targeted emails and other messages based on user behavior, with the original product focused on converting free users to paid customers through trigger-based messaging. Twelve years after founding, the company has grown well beyond its initial goal of five paying customers at $10 per month each. Nederkoorn described the company's growth arc in a September 2024 talk, noting that Customer.io reached $1 million in ARR by 2014 and continued scaling through the $1 million to $10 million range by refining its core product rather than reinventing it. The company has since grown to a team of approximately 250 people and maintains a customer success team of roughly 35 customer success managers. One of the company's original five founding customers from 2012 remains active today and has generated more than $100,000 in lifetime value. The company operates as a bootstrapped or lightly funded business, with Nederkoorn emphasizing a deliberate preference for reaching cash-flow breakeven rather than relying on investor capital. A formal board was not established until 2017, five years after founding, and the company has since built out a full executive team including a Chief Revenue Officer and a Chief Marketing Officer.

Revenue
$100M
Customers
2.9K
Year founded
2012
Funding
$40.3M
Team size
250

Frequently asked questions about SMS Marketing Software Companies $100M+ Revenue

How many SMS marketing software companies with $100M+ in annual revenue are there?

Latka tracks 5 SMS marketing software companies with $100M+ in annual revenue. Together they generate $3.7B in annual revenue and employ 7.3K people.

Which SMS marketing software company with $100M+ in annual revenue is the largest?

Infobip is the largest, with $2B in annual revenue, founded in 2006.

How much revenue does a typical SMS marketing software company with $100M+ in annual revenue make?

The average SMS marketing software company in this list makes $733.8M a year, across 5 companies with reported revenue. They serve 119.9K customers combined.

Who are the leading SMS Marketing software vendors with $100M+ in annual revenue?

Ranked by annual revenue, the leaders are Infobip, Bird (Formerly MessageBird), GupShup, Attentive and Customer.io.

How much funding have SMS marketing software companies with $100M+ in annual revenue raised?

The 5 SMS marketing software companies with $100M+ in annual revenue tracked here have raised $2.8B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must facilitate sending and receiving SMS messages for marketing purposes. - Should include features for list management and contact segmentation. - Must offer automation capabilities for scheduled and triggered messaging. - Should provide analytics and reporting tools to measure campaign effectiveness. - Not just limited to SMS; must also handle compliance and opt-out management.