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How Attentive CEO Amit Jhawar grew Attentive to $308.7M revenue and 2K customers in 2024.

Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Attentive was founded in 2016 and is based in New York, New York., Attentive is a personalized mobile messaging platform for innovative brands and organizations

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Attentive Revenue

In 2024, Attentive's revenue reached $308.7M. The company previously reported $200M in 2023. Since its launch in 2016, Attentive has shown consistent revenue growth.

Attentive Revenue GrowthReported revenue / ARR by year$0$75M$150M$225M$300M$375M201620172018201920202021202220232024$0$79M$125M$200M$309MSource: GetLatka.com
YearMilestone
2024Attentive Hit $308.7m revenue in October 2024
2023Attentive Hit $200m revenue in January 2023
2021Attentive Hit $125m revenue in December 2021
2020Attentive Hit $78.5m revenue in August 2020
2016Launched with $0 revenue

Attentive Valuation, Funding Rounds

Attentive reached a $7B valuation in 2020, set during its Series D round.

Attentive has raised $863M in total funding across 6 rounds, most recently a $470M Series E round in 2021.

Attentive Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$500M$1B$2B$2B$3B2016201720182019202020212016 cumulative: $0 • 2016 Founded: $02018 cumulative: $13M • 2016 Founded: $0 • 2018 Series A: $13M2019 cumulative: $53M • 2016 Founded: $0 • 2018 Series A: $13M • 2019 Series B: $40M2020 cumulative: $123M • 2016 Founded: $0 • 2018 Series A: $13M • 2019 Series B: $40M • 2020 Series C: $70M2020 cumulative: $163M • 2016 Founded: $0 • 2018 Series A: $13M • 2019 Series B: $40M • 2020 Series C: $70M • 2020 Series C: $40M @ $100M valuation2020 cumulative: $393M • 2016 Founded: $0 • 2018 Series A: $13M • 2019 Series B: $40M • 2020 Series C: $70M • 2020 Series C: $40M @ $100M valuation • 2020 Series D: $230M @ $2B valuation2021 cumulative: $863M • 2016 Founded: $0 • 2018 Series A: $13M • 2019 Series B: $40M • 2020 Series C: $70M • 2020 Series C: $40M @ $100M valuation • 2020 Series D: $230M @ $2B valuation • 2021 Series E: $470M$863M2016 Founded: $0 valuation2020 Series C: $100M valuation2020 Series D: $2B valuation$2BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series E$470M--
2020Series D$230M$2.2B10%
2020Series C$40M$100M40%
2020Series C$70M--
2019Series B$40M--
2018Series A$13M--

Attentive Employees & Team Size

Attentive employs approximately 1.5K people as of 2026, up from 1.5K in 2024.

Attentive has 1.5K total employees in different roles and functions and 115 sales reps that carry a quota. They have 2K customers that rely on the company's solutions.

Attentive Team GrowthReported headcount over time04008001,2001,60020162018202020222024202577771,5221,522Source: GetLatka.com
YearMilestone
2025Reached 1.5K employees (November 2025)
2024Reached 1.5K employees (October 2024)
2024Reached 1.1K employees (September 2024)
2023Reached 1.3K employees (November 2023)
2022Reached 1.4K employees (December 2022)
2021Reached 1.2K employees (December 2021)
2020Reached 595 employees (December 2020)
2020Reached 400 employees (August 2020)
2020Reached 310 employees (June 2020)
2019Reached 161 employees (December 2019)
2016Reached 77 employees (October 2016)

Founder / CEO

Amit Jhawar

Amit Jhawar is listed as Founder / CEO at Attentive.

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Frequently Asked Questions about Attentive

What is Attentive's revenue?

Attentive generates $308.7M in revenue.

Who is the CEO of Attentive?

The CEO of Attentive is Amit Jhawar.

How much funding does Attentive have?

Attentive raised $863M.

How many employees does Attentive have?

Attentive has 1.5K employees.

Where is Attentive headquarters?

Attentive is headquartered in New York, New York, United States.

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Compare Attentive to the industry

Attentive operates across multiple industries. Browse revenue, funding, and growth data for Attentive in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Attentive Revenue 2024: $308.7M ARR, $7B Valuation