Jotform logo
Founded 2006

Jotform

2020 Revenue

$75.0M

YOY

38.89%

Funding

$0.0

How Jotform hit $75.0M in Revenue with 180K Customers in 2020.

About Jotform

If you need online forms for generating leads, distributing surveys, collecting payments and more, JotForm is for you. Learn more about how we can help at JotForm.com.

Monthly Revenue

$6.3M

+ $1.8M (38.89%)
Total Expenses

$6.3M

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

38.89%

=
Rule of 40

39


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Jotform CEO Steve Hartert on 12/01/2020

Watch the podcast


Headquarters

1700 Montgomery Street San FranciscoCaliforniaUnited States
$Funding$Revenue

Jotform Revenue

In 2020, Jotform revenue run rate hit $75.0M in revenue.

20.00%▲39.00%▲$45.0M$54.0M$75.0M

Jotform Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Jotform has 180K customers.

Lifetime Months

20

×
Monthly ARPU

$25.0

=
Lifetime Dollars

$500.0


Acquisition Cost

$25.0

Average Annual Price

$300.0

$0$300.01 month payback period024681012

Churn

Jotform has an annual churn rate of 60.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-60.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

40.00%

Team

Employees

Jotform has 200 employees.

20172020167.00%▲
DistributionQty

Total Team Size

200

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Steve Hartert

Steve Hartert is Chief Marketing Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 25 years of marketing management experience.


CEO Q&A

What's your age?

57

Favorite online tool?

Twitter

Favorite book?

Steve Jobs Bio

Favorite CEO?

Tim Cook

Advice for 20 year old self

Spent more time understading finance


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Frequently Asked Questions about Jotform

When was Jotform founded?

Jotform was founded in 2006.


Who is the CEO of Jotform?

The CEO of Jotform is Steve Hartert


How many employees does Jotform have?

Jotform has 200 employees.

How much revenue does Jotform generate?

Jotform generates $75.0M in revenue.


How much funding does Jotform have?

Jotform has raised $0.0.


Where is Jotform headquarters?

Jotform is headquartered at 1700 Montgomery Street San FranciscoCaliforniaUnited States

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