Leadberry Revenue & Valuation (2025)

good morning everybody my guest this morning is Adam jancowitz and his goal is to becoming outstanding marketing technologist a person who brings together strengths in marketing technology and social interaction he's got the unusual MBA consultants background but also has a strong interest in technology and good social networking skills his focus right now is on his company lead berry which we'll talk about Adam are you ready to take us to the top absolutely good thanks for joining us so tell us quickly just give us an overview of what lead berry does and what's your business model how do you make money okay sure I'll try that so Libra is a web-based b2b lead generation software that converts website visitors to to sales leads and it's very important that it's b2b and actually all this powered by Google Analytics so the basic idea here is that without inserting any code into a given website we simply ask the user to connect lead very to Google Analytics which is actually done by a click of a button or two and then leave very does two things first it's aims to identify b2b visitors so no scammy or anything we're not trying to go after individual users just going to try to identify the given company or organization behind that visit and real time provides valuable data about that company automatically so besides providing basic analytics data obviously about the company about cross spec companies like visited pages time and sell-side bound source and so contact data business data some social data so let's say who are your common connections on LinkedIn and so so we kind of automate all this process and regarding the second part of your question how we make money it's a good one because at the moment we do not make we just actually spend money quite a lot but how much are you attending well it's not really the number is really the alternative costs so right manpower marketing budgets so that so where we are at the moment so we launched in very in a free beta in October 2016 and actually the beta phase will end a week from today so we had to push out the beta phase several reasons and so we have kind of detailed pricing already laid out and and the business model that we're going to follow but the the real revenue extreme is is gonna come and only the thought from a few months from today so we are switching to the paid version on the 3rd of April God and this is a this will be when this gets released it will already have passed that date so you guys I'm go to lead Bari calm to check it out now Adam you're in a beautiful spot because a lot of our listeners are in this exact same spot they've just launched a beta they're trying to understand how it's doing and they're trying to figure out kind of what the next step is so for you what did you see in the beta that gave you the confidence to say yep let me double down on this let me put more time energy and money into this to keep building it mm-hm yeah so yeah that's I think a very valid and great question so I think what lies behind that is that so how the how the whole idea came actually from from working on it very so now we have choose to at least proceed the idea of probably Barry and at that time it wasn't even called leap areas just because we so so so many cases when a company was doing this whole process that leader is doing it actually manually or they were outsourcing it to to to us to do this process for them and and that's we just first build this tool as an in-house software to automate at least on our end and then we we decided to move forward and launch it in beta and you know and it and since october we had we had earlier over 2,000 subscribers which are most of them are our companies your company is using the tool we have a lot of positive and not negative but a lot of feedback that we had to work on in the last six months and and we have over to 2 million leads generated for these 2000 companies so the numbers and the feedbacks kept us pushing and and we're very eager to take it to the next level and so you have 2000 folks that have signed up kind of over the past six months how do you know how do you know that they're gonna be willing to pay so we don't and that's that's one of the biggest question and our whole feasibility plan if ok that's great that we have two thousand subscribers killing our our background here in then the question is how we're going to be able to convert them to the paid users we don't we are we have a game plan laid out on how to how to what kind of incentives at what point to to offer these users and how to kind of show them that this tool can even be more valuable for them and in a paid version but I think we'll really see once this once this changes from from next Monday and how did you get these 2000 signups a lot of people listening right now are trying to get there first a hundred signups for their beta program how'd you do it okay I think one thing I don't want to divert from the question but one thing I think is very important regarding our background is that short story that so actually I am the CEO and a family of another company called branded which is a full service digital agency and we kind of konami co-brand left as well and here in the agency we actually do a lot of stuff that live very requires to you to grow land and generate new signups for lead ray so we are doing PR we are doing marketing we are doing performance campaigns and we are putting our own stream of revenue and money into lead berry at the moment and and so it's a it's it's a paid and organically going in the traffic that we try to convert you are our sales side and how much money so far have you invested in the lead berry well I think this is two different types of questions right so if we're talking about alternative costs and in paper entitled for having our agency staff to be located and working on something that's that's really not a agency type of work and we have several members today already working on treating three team 3-3 and and some so three are the ones that we are almost so one is actually full-time other two is almost full-time and we have a lot of others where a 20-person digital agency with a lot of other capacities going into lead but it just may be on a few hours of the a few hours a week right so that's that's one half and another half is that right now we're throwing somewhere three to four thousand dollars a month into into performance channels because here even we are also gonna live on the learning curve and trying to optimize and see where this really resonates with our prospect clients at the phase where we don't know how I will be able to convert them to pay plans so I think really the next valuable time will be when we want to kind of do this and we already are going for four four signups and and well after a 30 day picture but certainly feels dry out into faith conversion if you add up kind of the human expense it sounds like one full time and a few part time so add that plus all the paid marketing you've done I mean are we talking fifty thousand a hundred thousand two hundred thousand you know I think I think I think a thousand is a valid guess that's good that's along that line something along the plain yeah and so I'm sorry just just one sentence that it kind of evolved during time so it wasn't really only this type of dedicated personnel we had it had to have to blow with the task right so first when we were building it so the other question is when we when we say it was a start line right because we first we built it for ourselves and then we started trying to grow it so it's a tricky question but something around that piece I think is that value is a destination yeah I think if there's such a good piece of advice for folks listening right now thinking about trying to get build their own software company to start up in an agency because I have to talk to so many agency is where they have all these clients and they start realizing the clients all have the same problem then they use their own in-house staff to build a solution to that problem to make their own agency more efficient and before you know what you're going I could spin this out as a SAS company it sounds like that's kind of a the track you guys took as well yeah I mean we we actually usually very far on lead generation raise capital for it or is it just totally bootstrapped no no and we are not not really focusing even on that at the moment so it's it's trapped right that's great and then give us real quick so people understand kind of the platform that is supporting you and both monetarily I'm just from a talent perspective the agency side so you mentioned 20 people what you did you launch the agency in lady she was was launched in in 2010 so a couple of years back we are actually a full service digital well today I would say digital hope is the agency but what digital let's just say a digital agency and so we have the ability and the luck to work with some really amazing clients big names from the from the financial sector retail sector and a lot of actually DV divers in in the ways of sectors and usually what we do is is either online marketing social media marketing development work and actually one of our big chunk of work is is the generation b2b or b2c type of regeneration what other solo use for that like I imagine you might maybe use full contact clear bit email hunter like are there any other tools you use to get leads for your clients yeah actually actually all of those and to tell you the truth I'm not I'm not using these tools on a daily basis but for example these all ring a bell that you just said but yeah quite a lot of tools we are always trying to explore are there another and unexplored new options for clients for em for the agency as well and give us a sense of the size of the agency so 2010 was launch year do you remember what your first year revenue was oh we're talking now about the agency right the agency yeah your first year revenue in 2010 do you remember solo solo number I just erased that from my my memories I don't know like 50 thousand dollars and how how old were you when you launched in 2010 28 oh wow and then fast forward 2 digit to 2 last year what was 2016 total revenue in the agency our net revenue was some somewhat below 1 million US dollars okay net and so what was your net margin I mean are you so does that mean gross you did around 4 million or something like that um no no I actually I'm using that in another way I mean I'm saying after taxes and all the doctor was like that now that's what I mean so bottom line you free cash flow you basically had a million come out of the agency last year my question was top line so add back in your expenses and everything else was top-line revenue somewhere around four or five million now I think I think we know what you're saying I think yeah so the girl strawberry in that in that form was somewhat above above 1 million in u.s. dollars and if we take natural anew in that type of way then I would say around that's a good question between around 150 200 thousand god I got it so a little bit of syntax in there but so top-line alright no it's ok top line around a million and then free cash flow you're coming out somewhere around 100 K so healthy agency 20 people your based you said in Budapest right now actually three locations will then just say Hungary and and Los Angeles hungry and Los Angeles very good now last few questions here on lead berry before we wrap up so this is a very like the lead space of very crowded space there's tons of companies in this space how do you think you know and I asked this question to every company like this at an interview and their answers always we have unique web scrapers that have that better take unstructured data and structure to find the email lead and our bounce rate is lower than anybody else that's what everybody says right what makes lead Barry different and better than these other guys okay so we have names [Laughter] yeah actually I'll get to that point but no actually how we're different yeah so since since a big beta launch and only after five months after launching became the number one google analytics technology solution and in Google Analytics is app listing and I think that's already pretty different and helps a bit helps us differentiate and kind of position already what we're doing so you can see it on our website all over it and what other main difference is that with literally is that in this case there is absolutely no development work that needs to be done if you want to get started with with with lead Barry so if you're a sales guy and you don't need to walk over to the IT guy approval which can be kind of kind of a problem in even in a midsize or especially large size company at least that's what we saw and actually what we get as as feedback that's a pretty big difference that here we integrate with Google Analytics and so the integration is really done with a click of a button you don't need to add any codes to your website it's not going to make your web slide slower or less secure or nothing like that it's only the basic the core data is from Google Analytics and I think that's a big difference between what we do and a lot of a lot of other b2b legion companies would be to be online is their identification focused legion companies do so just to be clear I give you my Google Analytics like 6 or 7 digit code I put it and I give you access to my Google Analytics so how does that help you help help you get me more leads okay so how it's how it works is actually you don't actually you don't even give us to Google any Google if it's cold or something that Google has its own process you have to log in with your account that's tied to your Google Analytics to just have you the regular Google login interface we never see this you never see your password you never see or your username or anything you just log in and then you connect your Google Analytics profile or profiles to lead Barry and actually this is two clicks of the button why do I do that though why do i why do i need to do that for you to give me email leads because we're not we're not just given you email it so what we do is Google Analytics helps in the identification part actually you can do all this what we're talking about and what Lee Barry does today with the tons of manual work if you log into Google Analytics you do all the filtering work on a daily basis you kind of kind of dig in very deep and find these little scrape some data that you put together that this is all this might be a prospect lead and you have the only the some some kind of word that kind of looks like company and then you start googling and going after full-contact or any other database and try to build up the company profile who I know at that company what are the what are the business contexts what are the the business data is about the company how do I connect you do I connect on LinkedIn and all that and what we Barry does is that we put all this together for you out of mana automatically at the click of a button and all this is saving you a tremendous amount of time see so you're not giving me randomly you're saying hey Nathan you have a you know a hundred thousand unique website views hitting your website every month let me give you an email of those views right so you can then reach out and actively prospect them yeah an email is email is one part of the data you also get as I've said in it and what we see it's very used data is become common LinkedIn connections to that given company and by yourself so you have to log into LinkedIn and you'll see your common connections as well and all the other company data so you can either use lead berries online interface to kind of on a daily basis or however log in and look at all this data or you can we have already a few CRM connections that you can just tie in your CRM again pretty easy processes and then you get all this data that we collect automatically sync to your your CRM so Adam if I I have my checkbook behind me if I write you a check right now for $100,000 would you sell me lead bury probably won't know what would what would the number be I'm not sure because we're not really not really thinking about this option I don't know probably I'm not saying there's no such type of money in the world obviously but never thought of it I don't know and a 10-0 or I I'm very interested in this space so we'll stay in touch and take that offline but let's wrap up here with the famous five number one atom what's your favorite business book I would say founders at work is our favorite favorite business book definitely read it several times and would recommend it to any startup her number two is their CEO your follow your studying no no no one really I used to listen to a lot of Steve Jobs presentations and speeches and all that but no time that's anyone's number three what's your favorite aunt besides your own what's your favorite online tool like Hostgator only tool oh we just fall in love with slack recently so yeah maybe slack that's a good and how many number four how many hours of sleep do you get every night well since I have my second child this went down this number went down but usually I'm aiming for eight but this went down recently around six six okay good and so you've got what's your situation obviously it sounds like you've got at least one kid are you married single and how many kids do you have married two kids two beautiful kids and they're all under the age of what one is half a little girl and the three and a half a little boy Wow holy mackerel so six months and then three and a half years old all right and how old are you Adam I'm 35 alright last question take us back 15 years what do you wish your 20 year old self knew I want to say I would say take take networking very seriously it's gonna help you and well Tim in life if you do so when you're 20 years old and even later and we're in other words take networking to the top right I am trained marking that I'm stealing it there you guys have it from Adam he launched his own agency in 2010 did about $60,000 in top-line revenue now in 2016 he grew has grown into 20 people did about a million dollars top line about a hundred thousand dollars a bottom line he's used the success of the agency to now launch a tool called lead berry which they're using as an agency and they're already using to help many of their clients they've signed up over 2000 people in the beta program over the past six months getting ready to release actually by the time you hear this they've released their pricing and data again focused now on building this SAS business Adam I'm wishing you the best man and thank you so much for taking us to the top thank you so much thanks again