How Leadberry CEO Adam Jankovits grew Leadberry to $660K revenue and 1K customers in 2025.

good morning everybody my guest this morning is Adam jancowitz and his goal is to becoming outstanding marketing technologist a person who brings together strengths in marketing technology and social interaction he's got the unusual MBA consultants background but also has a strong interest in technology and good social networking skills his focus right now is on his company lead berry which we'll talk about Adam are you ready to take us to the top absolutely good thanks for joining us so tell us quickly just give us an overview of what lead berry does and what's your business model how do you make money okay sure I'll try that so Libra is a web-based b2b lead generation software that converts website visitors to to sales leads and it's very important that it's b2b and actually all this powered by Google Analytics so the basic idea here is that without inserting any code into a given website we simply ask the user to connect lead very to Google Analytics which is actually done by a click of a button or two and then leave very does two things first it's aims to identify b2b visitors so no scammy or anything we're not trying to go after individual users just going to try to identify the given company or organization behind that visit and real time provides valuable data about that company automatically so besides providing basic analytics data obviously about the company about cross spec companies like visited pages time and sell-side bound source and so contact data business data some social data so let's say who are your common connections on LinkedIn and so so we kind of automate all this process and regarding the second part of your question how we make money it's a good one because at the moment we do not make we just actually spend money quite a lot but how much are you attending well it's not really the number is really the alternative costs so right manpower marketing budgets so that so where we are at the moment so we launched in very in a free beta in October 2016 and actually the beta phase will end a week from today so we had to push out the beta phase several reasons and so we have kind of detailed pricing already laid out and and the business model that we're going to follow but the the real revenue extreme is is gonna come and only the thought from a few months from today so we are switching to the paid version on the 3rd of April God and this is a this will be when this gets released it will already have passed that date so you guys I'm go to lead Bari calm to check it out now Adam you're in a beautiful spot because a lot of our listeners are in this exact same spot they've just launched a beta they're trying to understand how it's doing and they're trying to figure out kind of what the next step is so for you what did you see in the beta that gave you the confidence to say yep let me double down on this let me put more time energy and money into this to keep building it mm-hm yeah so yeah that's I think a very valid and great question so I think what lies behind that is that so how the how the whole idea came actually from from working on it very so now we have choose to at least proceed the idea of probably Barry and at that time it wasn't even called leap areas just because we so so so many cases when a company was doing this whole process that leader is doing it actually manually or they were outsourcing it to to to us to do this process for them and and that's we just first build this tool as an in-house software to automate at least on our end and then we we decided to move forward and launch it in beta and you know and it and since october we had we had earlier over 2,000 subscribers which are most of them are our companies your company is using the tool we have a lot of positive and not negative but a lot of feedback that we had to work on in the last six months and and we have over to 2 million leads generated for these 2000 companies so the numbers and the feedbacks kept us pushing and and we're very eager to take it to the next level and so you have 2000 folks that have signed up kind of over the past six months how do you know how do you know that they're gonna be willing to pay so we don't and that's that's one of the biggest question and our whole feasibility plan if ok that's great that we have two thousand subscribers killing our our background here in then the question is how we're going to be able to convert them to the paid users we don't we are we have a game plan laid out on how to how to what kind of incentives at what point to to offer these users and how to kind of show them that this tool can even be more valuable for them and in a paid version but I think we'll really see once this once this changes from from next Monday and how did you get these 2000 signups a lot of people listening right now are trying to get there first a hundred signups for their beta program how'd you do it okay I think one thing I don't want to divert from the question but one thing I think is very important regarding our background is that short story that so actually I am the CEO and a family of another company called branded which is a full service digital agency and we kind of konami co-brand left as well and here in the agency we actually do a lot of stuff that live very requires to you to grow land and generate new signups for lead ray so we are doing PR we are doing marketing we are doing performance campaigns and we are putting our own stream of revenue and money into lead berry at the moment and and so it's a it's it's a paid and organically going in the traffic that we try to convert you are our sales side and how much money so far have you invested in the lead berry well I think this is two different types of questions right so if we're talking about alternative costs and in paper entitled for having our agency staff to be located and working on something that's that's really not a agency type of work and we have several members today already working on treating three team 3-3 and and some so three are the ones that we are almost so one is actually full-time other two is almost full-time and we have a lot of others where a 20-person digital agency with a lot of other capacities going into lead but it just may be on a few hours of the a few hours a week right so that's that's one half and another half is that right now we're throwing somewhere three to four thousand dollars a month into into performance channels because here even we are also gonna live on the learning curve and trying to optimize and see where this really resonates with our prospect clients at the phase where we don't know how I will be able to convert them to pay plans so I think really the next valuable time will be when we want to kind of do this and we already are going for four four signups and and well after a 30 day picture but certainly feels dry out into faith conversion if you add up kind of the human expense it sounds like one full time and a few part time so add that plus all the paid marketing you've done I mean are we talking fifty thousand a hundred thousand two hundred thousand you know I think I think I think a thousand is a valid guess that's good that's along that line something along the plain yeah and so I'm sorry just just one sentence that it kind of evolved during time so it wasn't really only this type of dedicated personnel we had it had to have to blow with the task right so first when we were building it so the other question is when we when we say it was a start line right because we first we built it for ourselves and then we started trying to grow it so it's a tricky question but something around that piece I think is that value is a destination yeah I think if there's such a good piece of advice for folks listening right now thinking about trying to get build their own software company to start up in an agency because I have to talk to so many agency is where they have all these clients and they start realizing the clients all have the same problem then they use their own in-house staff to build a solution to that problem to make their own agency more efficient and before you know what you're going I could spin this out as a SAS company it sounds like that's kind of a the track you guys took as well yeah I mean we we actually usually very far on lead generation raise capital for it or is it just totally bootstrapped no no and we are not not really focusing even on that at the moment so it's it's trapped right that's great and then give us real quick so people understand kind of the platform that is supporting you and both monetarily I'm just from a talent perspective the agency side so you mentioned 20 people what you did you launch the agency in lady she was was launched in in 2010 so a couple of years back we are actually a full service digital well today I would say digital hope is the agency but what digital let's just say a digital agency and so we have the ability and the luck to work with some really amazing clients big names from the from the financial sector retail sector and a lot of actually DV divers in in the ways of sectors and usually what we do is is either online marketing social media marketing development work and actually one of our big chunk of work is is the generation b2b or...