- Revenue
- $43M
- Customers
- 2K
- Year founded
- 2016
- Funding
- $51M
- Team size
- 256
Top 10 Lead-to-Account Matching and Routing Software Companies (November 2026)
As of November 2026, Latka tracks 152 Lead-to-Account matching and routing software companies. They have combined revenues of $488.7M and employ 3.9K people. They have raised $222.9M and serve 156.7K customers combined.
Every company below sells Lead-to-Account matching and routing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Lead-to-Account Matching and Routing Software Companies do
Lead-to-Account Matching and Routing Software is designed to connect incoming leads from various sources—such as web forms, email inquiries, and events—to the appropriate accounts within a Customer Relationship Management (CRM) system. This software automates the process of matching leads to existing accounts, ensuring that sales teams can engage with leads effectively and efficiently. The routing feature further enhances this process by assigning leads to the right sales representatives based on predetermined rules, such as territory, ownership, or lead attributes. Typical use cases include improving lead conversion rates, enhancing sales team efficiency, and providing a seamless workflow for managing incoming leads. Features often include automatic lead assignment, data enrichment, reporting capabilities, and integrations with other sales and marketing tools. Common buyer personas for this software include sales operations professionals, marketing teams, and business development representatives, all of whom seek to optimize their lead management processes and improve overall sales performance.
- Companies
- 152
- Revenue
- $488.7M
- Funding
- $222.9M
- Employees
- 3.9K
Filters
Sorting: Highest -> Lowest
Top Lead-to-Account Matching and Routing Software Companies by revenue
Showing 10 of 152 companies ranked by annual revenue.
2
MotorK
Milan, Italy
Provider of digital products designed to revolutionize the creation, management and conversion of leads in the automotive sector. The company's digital products includes a new car sales platform that lets users to select, configure and compare new car models in the market, enabling dealers to sell more auto vehicles, build online presence and offer better car buying experience to consumers.
- Revenue
- $23.6M
- Customers
- 100K
- Year founded
- 2010
- Funding
- $58.7M
- Team size
- 445
- Revenue
- $22.1M
- Customers
- 1K
- Year founded
- 2012
- Funding
- $42.1M
- Team size
- 201
- Revenue
- $18.6M
- Year founded
- 2016
- Funding
- $5.8M
- Team size
- 82
5
CallPage
Kraków, Poland
Provider of a sales lead platform intended to empower clients with speed and innovation. The company's platform offers to call website visitors before they leave and helps to convert them into customers, enabling businesses to analyze calls and get data and website behavior insights to grow in terms of revenue.
- Revenue
- $18.6M
- Customers
- 1.5K
- Year founded
- 2015
- Team size
- 29
- Revenue
- $17.3M
- Customers
- 1.2K
- Year founded
- 2014
- Funding
- $4M
- Team size
- 85
7
CommVersion
London, England, United Kingdom
🚀 SmartChat by CommVersion gives lead gen marketers the ultimate edge, boosting website conversions by 32%, reducing customer acquisition costs and delivering a seamless on-site experience. 💡 With it’s unique combination of advanced Smart-Targeting and skilled human agents, SmartChat turns missed opportunities into high-value leads, delivering a personalized experience around the clock. ✨ Trusted by 1,000+ businesses in North America and the UK, SmartChat provides marketers with an unfair advantage, turning soon-to-churn visitors into qualified leads.
- Revenue
- $14.1M
- Year founded
- 2016
- Team size
- 128
8
The Knowland Group Inc.
Arlington, Virginia, United States
Hospitality sales and marketing support services
- Revenue
- $13.5M
- Customers
- 1K
- Year founded
- 2004
- Funding
- $5M
- Team size
- 169
9
- Revenue
- $12M
- Customers
- 750
- Year founded
- 2018
- Funding
- $9.6M
- Team size
- 71
- Revenue
- $12M
- Customers
- 1K
- Year founded
- 2015
- Team size
- 68
Frequently asked questions about Lead-to-Account Matching and Routing Software Companies
How many Lead-to-Account matching and routing software companies are there?
Latka tracks 152 Lead-to-Account matching and routing software companies with reported revenue. Together they generate $488.7M in annual revenue and employ 3.9K people.
Which Lead-to-Account matching and routing software company is the largest?
Chili Piper is the largest, with $43M in annual revenue, founded in 2016.
How much revenue does a typical Lead-to-Account matching and routing software company make?
The average Lead-to-Account matching and routing software company in this list makes $3.2M a year, across 152 companies with reported revenue. They serve 156.7K customers combined.
Who are the leading Lead-to-Account Matching and Routing software vendors?
Ranked by annual revenue, the leaders are Chili Piper, MotorK, LeanData, Leads2b and CallPage.
How much funding have Lead-to-Account matching and routing software companies raised?
The 152 Lead-to-Account matching and routing software companies tracked here have raised $222.9M in disclosed funding between them.
Related Sales Tools categories
Inclusion Criteria
- Software must automatically match incoming leads to existing account records in a CRM system. - Must provide rules for lead routing based on territory, ownership, or specific attributes. - Should include integration capabilities with other CRM or sales tools. - Must provide reporting features to analyze lead matching and routing effectiveness. - Not just a lead capture tool; must also include lead assignment and routing functionalities.