1
Nova AI
Lagos, Nigeria
Nova AI helps SMBs drive revenue growth with lead generation, marketing automation, and artificial intelligence solutions
- Revenue
- $156.9M
- Customers
- 20
- Year founded
- 2024
Top 50 Lead-to-Account Matching and Routing Software Companies (August 2026)
As of August 2026, Latka tracks 195 Lead-to-Account matching and routing software companies. They have combined revenues of $1.1B and employ 6.2K people. They have raised $624.4M and serve 340.1K customers combined.
Every company below sells Lead-to-Account matching and routing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Lead-to-Account Matching and Routing Software Companies do
Lead-to-Account Matching and Routing Software is designed to connect incoming leads from various sources—such as web forms, email inquiries, and events—to the appropriate accounts within a Customer Relationship Management (CRM) system. This software automates the process of matching leads to existing accounts, ensuring that sales teams can engage with leads effectively and efficiently. The routing feature further enhances this process by assigning leads to the right sales representatives based on predetermined rules, such as territory, ownership, or lead attributes. Typical use cases include improving lead conversion rates, enhancing sales team efficiency, and providing a seamless workflow for managing incoming leads. Features often include automatic lead assignment, data enrichment, reporting capabilities, and integrations with other sales and marketing tools. Common buyer personas for this software include sales operations professionals, marketing teams, and business development representatives, all of whom seek to optimize their lead management processes and improve overall sales performance.
- Companies
- 195
- Revenue
- $1.1B
- Funding
- $624.4M
- Employees
- 6.2K
Filters
Sorting: Highest -> Lowest
Top Lead-to-Account Matching and Routing Software Companies by revenue
Showing 10 of 195 companies ranked by annual revenue.
2
Beyond Codes
Simi Valley, California, United States
A global B2B appointment setting and lead generation company helping clients build a pipeline for their B2B sales
- Revenue
- $135.9M
- Year founded
- 2008
- Team size
- 336
3
HighLevel
Dallas, Texas, United States
HighLevel is a software-as-a-service platform founded in 2018 and headquartered in Eugene, Oregon. The company helps marketing agencies automate multi-channel lead follow-up, including automated emails, text messages, phone calls, and voicemail drops, so that agencies can convert a higher share of the leads they generate for their small and medium business clients. At the time of its December 2018 interview, HighLevel was approximately six months old, had 10 agency customers paying $300 per month each, and was generating roughly $3,000 in monthly recurring revenue. The company was fully bootstrapped by founder Shaun Clark using proceeds from his prior exit and personal savings, with a two-person core team. HighLevel has since grown substantially. The company ranked 116th on the Deloitte Technology Fast 500 and 516th on the Inc. 5000, reflecting 781% growth. In 2021 PeakEquity Partners led a minority-stake investment of more than $60 million, and in 2024 General Atlantic led an additional undisclosed round, bringing total disclosed funding to $60 million.
- Revenue
- $82.7M
- Customers
- 10
- Year founded
- 2018
- Funding
- $60M
- Team size
- 785
4
Lusha
Tel Aviv, Massachusetts, United States
Lusha Ltd., a technology company that provides a data intelligence platform for sales and marketing professionals. Lusha offers a suite of tools and features that enable users to find, verify, and enrich contact data for potential customers and business partners. The platform includes a database of over 50 million business and contact profiles, along with tools for data enrichment, email verification, and lead generation. Lusha is focused on serving small and medium-sized businesses, startups, and freelancers, and is known for its ease of use and customer support.
- Revenue
- $64.4M
- Year founded
- 2016
- Funding
- $245M
- Team size
- 350
- Growth
- 18.43%
- Revenue
- $52.7M
- Customers
- 600
- Year founded
- 2008
- Funding
- $46.2M
- Team size
- 163
- Revenue
- $24.6M
- Customers
- 180K
- Year founded
- 2014
- Funding
- $11M
- Team size
- 134
7
MotorK
Milano, Italy
Provider of digital products designed to revolutionize the creation, management and conversion of leads in the automotive sector. The company's digital products includes a new car sales platform that lets users to select, configure and compare new car models in the market, enabling dealers to sell more auto vehicles, build online presence and offer better car buying experience to consumers.
- Revenue
- $23.6M
- Customers
- 100K
- Year founded
- 2010
- Funding
- $58.7M
- Team size
- 445
- Revenue
- $20.4M
- Customers
- 200
- Year founded
- 2010
- Team size
- 115
- Revenue
- $18.6M
- Year founded
- 2016
- Funding
- $5.8M
- Team size
- 82
10
CallPage
Kraków, Poland
Provider of a sales lead platform intended to empower clients with speed and innovation. The company's platform offers to call website visitors before they leave and helps to convert them into customers, enabling businesses to analyze calls and get data and website behavior insights to grow in terms of revenue.
- Revenue
- $18.6M
- Customers
- 1.5K
- Year founded
- 2015
- Team size
- 29
Frequently asked questions about Lead-to-Account Matching and Routing Software Companies
How many Lead-to-Account matching and routing software companies are there?
Latka tracks 195 Lead-to-Account matching and routing software companies with reported revenue. Together they generate $1.1B in annual revenue and employ 6.2K people.
Which Lead-to-Account matching and routing software company is the largest?
Nova AI is the largest, with $156.9M in annual revenue, founded in 2024.
How much revenue does a typical Lead-to-Account matching and routing software company make?
The average Lead-to-Account matching and routing software company in this list makes $5.5M a year, across 195 companies with reported revenue. They serve 340.1K customers combined.
Who are the leading Lead-to-Account Matching and Routing software vendors?
Ranked by annual revenue, the leaders are Nova AI, Beyond Codes, HighLevel, Lusha and Yello.
How much funding have Lead-to-Account matching and routing software companies raised?
The 195 Lead-to-Account matching and routing software companies tracked here have raised $624.4M in disclosed funding between them.
Related Sales Tools categories
Inclusion Criteria
- Software must automatically match incoming leads to existing account records in a CRM system. - Must provide rules for lead routing based on territory, ownership, or specific attributes. - Should include integration capabilities with other CRM or sales tools. - Must provide reporting features to analyze lead matching and routing effectiveness. - Not just a lead capture tool; must also include lead assignment and routing functionalities.