As of November 2026, Latka tracks 41 visitor identification software companies. They have combined revenues of $153.8M and employ 1.1K people. They have raised $30.4M and serve 5.4K customers combined.
Every company below sells visitor identification software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Visitor identification software is designed to capture and analyze data about individuals and organizations visiting a website, turning anonymous traffic into identifiable leads. These tools primarily serve businesses that want to enhance their sales and marketing efforts by providing insights into visitor behavior, interests, and demographics. Typical use cases include tracking site engagement, prioritizing leads, and integrating with customer relationship management (CRM) systems for streamlined follow-up actions. The software commonly includes features such as real-time visitor tracking, detailed visitor profiles with company information, lead scoring based on engagement, and integration capabilities with other marketing tools. This makes it relevant for personnel in sales operations, marketing teams, and business development, as they seek to identify potential clients and tailor their outreach strategies effectively. By utilizing visitor identification software, organizations aim to improve their conversion rates and optimize their marketing efforts based on actual user behavior.
Sorting: Highest -> Lowest
Showing 10 of 41 companies ranked by annual revenue.
London, England, United Kingdom
Lead Forensics is a B2B software for turbo-charged lead Generation. Identify your anonymous website visitors' contact details and increase your sales pipeline.
Austin, Texas, United States
Retention.com is a B2B SaaS company that de-anonymizes website visitors and resolves their identities to deliverable email addresses, enabling brands to capture and act on abandonment revenue. Founded in 2019 under the name GetEmails, the company was bootstrapped by Adam Robinson, who serves as Founder and CEO, and reached $22 million in ARR within 48 months without external funding. The business grew from a direct-to-consumer ecommerce focus to a B2B pivot driven by Robinson's LinkedIn content strategy, which he launched around Labor Day 2023. By early 2024, the company reported $23.8 million in ARR, an 87 percent gross margin, and $11 million in annual cash flow, while carrying approximately $6 million in cash on its balance sheet. Despite strong unit economics, Robinson has publicly acknowledged a structural challenge: gross annual churn of roughly 60 percent, a characteristic he attributes to the intent-data and lead-generation category rather than execution. The B2B pivot and a free-trial waitlist of 1,600 prospects represent his attempt to address that churn profile by moving toward a lower-churn buyer persona and a product-led growth motion.
Helsinki, Uusimaa, Finland
Leadfeeder.com is owned by Leadfeeder Oy, a privately held company founded in 2012 and headquartered in Helsinki, Finland. The company provides a platform that integrates with various marketing and sales tools, allowing businesses to track website visitors, analyze their behavior, and generate qualified leads. With Leadfeeder, businesses can gain valuable insights into their website traffic and use this information to optimize their marketing and sales strategies.
Northampton, England, United Kingdom
Whoisvisiting shows you the companies visiting your website so you can identify new leads and increase your marketing ROI
Cincinnati, Ohio, United States
Provider of a website visitor tracking technology designed to drive conversions by communicating with consumers who are ready to buy. The company's technology helps to identify first-party prospects and reactivation targets for inclusion in direct mail campaigns, enabling direct and digital marketers to target the right web browsers and include them in direct marketing campaigns.
Kelham, England, United Kingdom
Provider of a technology intended to offer facial recognition and biometric marketing. The company's technology combines powerful products that work together to collate important biometric data which can then be used to identify specific customers, provide invaluable customer insight, control site access, enabling businesses to get crucial business intelligence that they need to operate effectively and maximise returns.
Austin, Texas, United States
LeadLander is the #1 Website Visitor Tracking Software that marketing and sales teams love. Get started with a free 14 day trail to see the power of Leadlander!
Toronto, Ontario, Canada
At Aislelabs, we believe that data in the built environment has untapped potential. That building systems, like WiFi, aren’t just costs to be paid, but instead are investments that not only need an ROI, but can deliver it. We believe that marketers of the built environment – who we call Built-Environment Marketers – need help. They’re slammed with events and other activities that are unique to marketing in the physical world. We are that help. At Aislelabs, we are constantly looking for new and innovative ways to aid and empower the Built-Environment Marketer, turning WiFi from a cost center to a profit center. We do that by actively helping you deanonymize visitors, giving you the highest ROI marketing channel of all.
Las Vegas, Nevada, United States
We build marketing technology solutions to help online stores maximize their revenues.
Latka tracks 41 visitor identification software companies with reported revenue. Together they generate $153.8M in annual revenue and employ 1.1K people.
Lead Forensics is the largest, with $45M in annual revenue, founded in 2009.
The average visitor identification software company in this list makes $3.8M a year, across 41 companies with reported revenue. They serve 5.4K customers combined.
Ranked by annual revenue, the leaders are Lead Forensics, Retention.com, Leadfeeder, Whoisvisiting.com and NaviStone.
The 41 visitor identification software companies tracked here have raised $30.4M in disclosed funding between them.
- Must provide real-time tracking of website visitors - Should offer detailed analytics and reporting on visitor behavior - Must allow for lead scoring based on user engagement and activity - Should include features to identify company information from IP addresses - Must integrate with common CRM systems to assist in lead management - Not just tracking; must also enable actionable insights for sales and marketing teams - Should support segmentation of visitors based on various criteria for targeted outreach
