Tommas DeVu named Salesforce, Microsoft, and HubSpot as Lime's primary competitors. According to DeVu, these rivals operate through indirect channels, relying on partners for consultancy and implementation, whereas Lime keeps all functions in-house. He also described them as global, large, and slower-moving relative to Lime. These characterizations are DeVu's stated views and are not confirmed figures or assessments from those companies.
DeVu positioned Lime as the largest CRM player in Europe, a claim he made in the context of comparing Lime to its US-headquartered competitors. That characterization was not independently verified in the interview.