Latka logo

Valuation

$1.5B

2025 Revenue

$739M

Customers

75K

Funding

$453.2M

Avg ACV

$9.9K

Team

3.9K

Churn

5%

Founded

2009

How Asana CEO Dustin Moskovitz grew Asana to $739M revenue and 75K customers in 2025.

Asana is a web and mobile application designed to help teams organize, track, and manage their work., Asana is a computer software company that specializes in the fields of work management and productivity , Asana is a computer software company that specializes in the fields of work management and productivity

Last updated

Asana Revenue

In 2025, Asana's revenue reached $739M. The company previously reported $600M in 2023. Since its launch in 2009, Asana has shown consistent revenue growth.

Asana Revenue GrowthReported revenue / ARR by year$0$200M$400M$600M$800M200920112013201520172019202120232025$0$143M$600M$739MSource: GetLatka.com
YearMilestone
2025Asana Hit $739m revenue in April 2025Source
2023Asana Hit $600m revenue in April 2023
2020Asana Hit $142.6m revenue in August 2020
2019Asana Hit $76.8m revenue in June 2019
2009Launched with $0 revenue

Asana Valuation, Funding Rounds

Asana reached a $1.5B valuation in 2018, set during its Series E round.

Asana has raised $453.2M in total funding across 7 rounds, most recently a $200M Debt Financing round in 2020.

Asana Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$400M$800M$1B$2B20092011201320152017201920202009 cumulative: $9M • 2009 Series A: $9M2012 cumulative: $37M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation2016 cumulative: $87M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation • 2016 Series C: $50M @ $600M valuation2017 cumulative: $162M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation • 2016 Series C: $50M @ $600M valuation • 2017 Series D: $75M @ $900M valuation2018 cumulative: $212M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation • 2016 Series C: $50M @ $600M valuation • 2017 Series D: $75M @ $900M valuation • 2018 Series E: $50M @ $2B valuation2020 cumulative: $252M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation • 2016 Series C: $50M @ $600M valuation • 2017 Series D: $75M @ $900M valuation • 2018 Series E: $50M @ $2B valuation • 2020 Debt Financing: $40M2020 cumulative: $452M • 2009 Series A: $9M • 2012 Series B: $28M @ $280M valuation • 2016 Series C: $50M @ $600M valuation • 2017 Series D: $75M @ $900M valuation • 2018 Series E: $50M @ $2B valuation • 2020 Debt Financing: $40M • 2020 Debt Financing: $200M$452M2012 Series B: $280M valuation$280M2016 Series C: $600M valuation2017 Series D: $900M valuation2018 Series E: $2B valuation$2BSource: GetLatka.com
YearRoundAmountValuation% Sold
2020Debt Financing$200M--
2020Debt Financing$40M--
2018Series E$50M$1.5B3%
2017Series D$75M$900M8%
2016Series C$50M$600M8%
2012Series B$28M$280M10%
2009Series A$9M--

Asana Employees & Team Size

Asana employs approximately 3.9K people as of 2026, up from 1.2K in 2020.

Asana has 3.9K total employees in different roles and functions and 159 sales reps that carry a quota. They have 75K customers that rely on the company's solutions.

Asana Team GrowthReported headcount over time01,0002,0003,0004,0005,000200920112013201520172019202120232025003,9143,914Source: GetLatka.com
YearMilestone
2025Reached 3.9K employees (August 2025)
2025Reached 3.9K employees (July 2025)
2020Reached 1.2K employees (December 2020)
2020Reached 701 employees (August 2020)
2020Reached 936 employees (June 2020)
2020Reached 737 employees (June 2020)
2018Reached 465 employees (December 2018)
2018Reached 250 employees (November 2018)
2016Reached 100 employees (March 2016)
2012Reached 22 employees (July 2012)

Founder / CEO

Dustin Moskovitz

Dustin Moskovitz is a Co-Founder and CEO at Asana. He is also the Co-Founder of Open Philanthropy Project and Good Ventures.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Asana acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Asana

What is Asana's revenue?

Asana generates $739M in revenue.

Who founded Asana?

Asana was founded by Dustin Moskovitz.

Who is the CEO of Asana?

The CEO of Asana is Dustin Moskovitz.

How much funding does Asana have?

Asana raised $453.2M.

How many employees does Asana have?

Asana has 3.9K employees.

Where is Asana headquarters?

Asana is headquartered in San Francisco, California, United States.

People Also Viewed

Altimetrik logo

Altimetrik

Altimetrik is a pure-play digital business services company. We focus on delivering business outcomes with an agile, product-oriented approach. Our digital business methodology provides a blueprint to manage data as well as develop, scale, and launch new products to market faster. Our team of 6,000+ practitioners with software, data, cloud engineering skills help create a culture of innovation and agility that optimizes team performance, modernizes technology, and builds new business models. As a strategic partner and catalyst, Altimetrik quickly delivers results without disruption to the business.

Plaid Inc logo

Plaid Inc

Turn data into revolutionary financial products Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.

Metropolis logo

Metropolis

Metropolis is a proprietary AI- and computer vision-based operating system designed to revolutionize parking management and support the advancement of mobility capabilities.

Alan logo

Alan

Alan provides online digital insurance services focusing on health and wellness. The company offers health insurance services, providing solutions tailored to simplify access to corporate insurance.

Calm logo

Calm

Calm.com is a digital wellness and meditation company best known for its app, Calm, which focuses on promoting mental health and wellness. The app offers a range of services including guided meditations, sleep stories, breathing programs, and relaxing music. It is designed to help users reduce stress, improve sleep, and enhance overall well-being. Founded in 2012 by Alex Tew and Michael Smith, Calm has grown to be a significant player in the digital wellness space. The company has expanded its offerings over time and in 2022, it acquired Ripple Health Group, moving further into the mental health sector. This acquisition aligns with the launch of Calm Health, a service aimed at providing comprehensive mental healthcare solutions.

Moniepoint logo

Moniepoint

Moniepoint (formerly TeamApt) is a Nigerian fintech company based in Lagos that provides banking services and loans via an online banking app. It is Africa's all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management.

Compare Asana to the industry

Asana operates across multiple industries. Browse revenue, funding, and growth data for Asana in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .