Field Sales Software167 E Chatham St, Suite 300, Cary, North CarolinaFounded 2015CEO Ben Hartmere
Map My Customers is a field sales execution platform for outside sales teams, giving reps and managers mapping, route planning, territory management and activity tracking that sync with CRMs such as Salesforce and HubSpot.
Map My Customers' last reported revenue was $1M in 2019 (Matt Sniff on camera). GetLatka estimates it at about $2.6M a year (October 2024). Map My Customers is #775 on the Latka List. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2019 | $1M | Matt Sniff on cameraWatch at 14:47 |
| Nov 2021 | $1.8M | – |
| Nov 2022 | $2M | – |
| Nov 2023 | $1.7MEST | GetLatka estimate |
| Oct 2024 | $2.6MEST | GetLatka estimate |
– source not recorded
Map My Customers has raised $2.9M across two rounds since 2017. The latest was a $2.6M Series A in July 2019.
| Date | Round | Raised | Source |
|---|---|---|---|
| Jul 2019 | Series A | $2.6M | Matt Sniff on cameraWatch at 3:34 |
| 2017 | Seed | $275K | Matt Sniff on cameraWatch at 2:22 |
| Total raised | $2.9M |
Nathan Latka has interviewed Map My Customers once, speaking with Matt Sniff. Each figure links to the second it was said.
Watch: How Map My Customers Surpassed $1M ARR with 100 B2B Accounts and a 20-Person Team (Interview with CEO Matt Sniff)Matt Sniff, CEO and Founder
Map My Customers competes most directly with Badger Maps and Spotio.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Badger Maps | $7.7M | $462.5K | 73 | 4K | 2012 |
 Spotio | $3.6M | $4.7M | 62 | 1.5K | 2014 |
| Map My Customers | $2.6M | $2.9M | 21 | 1K | 2015 |
Matthew Sniff founded Map My Customers in 2015. Ben Hartmere is CEO. Map My Customers had 21 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 21 | |
| Nov 2023 | 21 | – |
| Nov 2022 | 25 | – |
| Nov 2021 | 23 | – |
| Dec 2020 | 21 | – |
| Nov 2020 | 21 | – |
| Jun 2020 | 18 | – |
| 2019 | 20 | Matt Sniff on cameraWatch at 5:12 |
| Dec 2018 | 20 | – |
GetLatka estimates Map My Customers' revenue at about $2.6M a year (October 2024). The last reported figure was $1M in 2019, as Matt Sniff said on camera.
Map My Customers has raised $2.9M across two funding rounds. The latest was a $2.6M Series A in July 2019.
Map My Customers had 21 employees in October 2024, according to LinkedIn.
Ben Hartmere is the CEO of Map My Customers.
Matthew Sniff founded Map My Customers in 2015.
10 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile