Marketmuse logo
Founded 2013

Marketmuse

2020 Revenue

$5.4M

YOY

28.57%

Funding

$10.0M

Overview

About Marketmuse

AI-optimized content marketing

Monthly Revenue

$450.0K

+ $100.0K (28.57%)
Total Expenses

$450.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

28.57%

=
Rule of 40

29


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Marketmuse CEO Aki Balogh on 12/01/2020

Watch the podcast


Headquarters

157 East 57th Street New YorkNew YorkUnited States

Marketmuse Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Marketmuse revenue run rate hit $5.4M in revenue.

29.00%▲$4.2M$5.4M

Funding History

Marketmuse has raised a total of $10.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Marketmuse has 150 customers.

Lifetime Months

100

×
Monthly ARPU

$3.5K

=
Lifetime Dollars

$350.0K


Acquisition Cost

$9.0K

Average Annual Price

$42.0K

$0$42.0K3 month payback period024681012

Churn

Marketmuse has an annual churn rate of 20.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-20.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

80.00%

Team

Employees

Marketmuse has 48 employees. They have 7 sales reps that carry a quota, an engineering team of 6 and a marketing team of 2.

201820192020109.00%▲-13.00%▼
DistributionQty

Total Team Size

48

Engineers

6 (13%)

Sales

7 (15%)

Marketing

2 (4%)

CEO/Founder

Aki Balogh

Co-founding CTO, now CEO of MarketMuse. Former VC Associate at OpenView Partners, Big Data focus. Associate, Analytics practice within Diamond Management & Technology Consultants (now PWC Diamond Advisory). Michigan Ross BBA '07. Computer Science, Washtenaw Community College '03. Born in Debrecen, Hungary.


CEO Q&A

What's your age?

34

Favorite online tool?

Zoom

Favorite book?

The Inner Game of Tennis

Favorite CEO?

Eric Yuan

Advice for 20 year old self

Get into software earlier


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Frequently Asked Questions about Marketmuse

When was Marketmuse founded?

Marketmuse was founded in 2013.


Who is the CEO of Marketmuse?

The CEO of Marketmuse is Aki Balogh


How many employees does Marketmuse have?

Marketmuse has 48 employees.

How much revenue does Marketmuse generate?

Marketmuse generates $5.4M in revenue.


How much funding does Marketmuse have?

Marketmuse has raised $10.0M.


Where is Marketmuse headquarters?

Marketmuse is headquartered at 157 East 57th Street New YorkNew YorkUnited States

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