2025 Revenue
$3.5M(Est.)
Funding
$0
Team · 2024
15
Founded
2020
MarsX.dev Revenue (2025)
MarsX.dev is a holding company founded by John Rush in 2020 to build and operate an ecosystem of AI-powered software tools targeting bootstrapped and early-stage founders. As of May 2025, the portfolio spans more than 20 products, including SEO Bot, Listing Bot, Tiny Ads, Unicorn Platform, and Index Rusher, with the entire operation run by Rush and a small network of two-person co-founder teams.
The portfolio generated approximately $3.5 million in annualized recurring revenue as of May 2025, reached within roughly one year of launching the first revenue-generating product. SEO Bot is the largest contributor at nearly $120,000 in monthly recurring revenue, while Listing Bot generates over $50,000 per month on a one-time payment model. The newest product, Tiny Ads, reached $5,000 in MRR and $10,000 in total revenue within 35 days of its April 15, 2025 launch.
Rush funds all product development from operating profits, holds every product indefinitely, and structures each as a node in a cross-promotional ecosystem. With a total team of two full-time people across the flagship product, the portfolio produces approximately $720,000 in revenue per employee annually. Rush previously spent ten years as a co-founding CTO at seven venture-backed companies in Norway before relocating to San Francisco and eventually pivoting to the bootstrapped model.
Last updated
MarsX.dev Revenue
John Rush told Latka in May 2025 that the MarsX.dev portfolio was generating approximately $3.5 million in annualized recurring revenue across all products, reached within about one year of launching the first revenue-generating tool.
SEO Bot is the largest single contributor, at nearly $120,000 in monthly recurring revenue as of the interview date. Rush said the product had been doubling month over month since its public launch. Listing Bot, the second-largest product, generates over $50,000 per month, though on a one-time payment structure rather than a subscription. Tiny Ads, launched April 15, 2025, reached $5,000 in MRR and $10,000 in total revenue within 35 days. Rush also referenced earlier revenue milestones of $5,000 and $50,000 in monthly revenue as waypoints in the portfolio's growth trajectory before reaching the current $120,000 MRR level at SEO Bot.
Rush said he deliberately pauses growth at certain thresholds to avoid the support and enterprise-sales overhead that comes with scaling beyond them, noting that roughly 80 percent of his time at SEO Bot is currently consumed by customer support. He is building an autonomous support agent to free capacity for the next growth phase. Using the stated month-over-month doubling rate as a ceiling and applying a conservative deceleration adjustment as a floor, GetLatka estimates 2025 full-year portfolio revenue in a range of approximately $4 million to $5 million. This is a GetLatka estimate based on the trailing growth rate Rush described and should not be treated as a company-confirmed figure.
MarsX.dev Valuation, Funding Rounds
MarsX.dev is a bootstrapped AI Code Generation Software startup. Founded in 2020, MarsX.dev has grown to $3.5M in revenue without raising any venture capital or outside funding.
As a self-funded AI Code Generation Software SaaS company, MarsX.dev has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
John Rush
Founder
John Rush is the founder of MarsX.dev and serves as CEO of SEO Bot, with Vitalik as co-founder and CTO on that product. Rush told Latka he spent his first ten years in the industry co-founding seven venture-backed companies as CTO, all based in Norway, before moving to San Francisco to participate in 500 Startups and Altamist. After roughly a decade in the venture-backed model, he said he felt his work was oriented toward serving investors and chasing exits rather than building lasting products, which prompted his pivot to bootstrapping.
Rush began building MarsX as a side project in evenings and weekends around 2020 while still running a venture-backed startup. By 2022 he had completed the first working version and began using it to build all subsequent products. He launched the first revenue-generating product a little more than a year before the May 2025 interview.
Rush structures each product as a two-person co-founder team: he handles ideation, the initial MVP, presales, and promotion, while a co-founder handles engineering. On SEO Bot, he holds a 50/50 equity split with Vitalik. On Listing Bot, he holds 90 percent with a co-founder who manages moderation holding 10 percent. Rush said he maintains approximately 1,000 active user chats simultaneously as a direct support and retention strategy. Net worth was not discussed in the interview; any estimate would require confirmed ownership percentages across all products and a portfolio valuation, neither of which was provided.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Rush told Latka in May 2025 that SEO Bot had between 4,000 and 5,000 paying customers. The base entry price for SEO Bot is $19 per month, with higher tiers at $49, $199, and $499 per month. Rush noted that a growing share of customers are moving to the higher tiers, and that the blended revenue per customer is above the $19 base, which is why the implied customer count at $120,000 MRR is lower than a simple division by $19 would suggest.
Listing Bot operates on a one-time payment model rather than a subscription. Rush said approximately 1,000 new buyers purchase Listing Bot every month. An upcoming version two of Listing Bot will introduce a $50 per month subscription tier that includes 20 directory listings per month, lowering the entry barrier relative to the current one-time payment structure. Tiny Ads had attracted nearly 1,000 publishers to the platform within its first 35 days.
We do not have customer count information for MarsX.dev yet.
MarsX.dev Business Model
MarsX.dev generates revenue through a mix of subscription and one-time payment models across its product portfolio. SEO Bot uses a credit-based subscription model with tiers at $19, $49, $199, and $499 per month. Listing Bot uses a one-time payment model, with a $50 per month subscription tier planned for the upcoming version two. Tiny Ads is an advertising network for B2B startups that monetizes both advertisers and publishers.
Rush said the portfolio produces approximately $720,000 in annual revenue per employee, calculated by the host as $60,000 per month per person on a two-person team. Rush confirmed this figure. Growth is driven by three roughly equal channels: organic SEO using the company's own tools, which accounts for approximately 30 percent of traffic; cross-promotion across the product ecosystem, which accounts for another 30 percent; and social media and building-in-public content, which accounts for a further 30 percent. The remaining 10 percent comes from miscellaneous sources.
Rush holds 25 to 35 web directories in the portfolio that generate little or no direct revenue but serve as marketing channels driving traffic to paid products. He funds all new product development from operating profits and does not take outside investment. Profitability was not stated as a specific figure, but Rush described using profits from existing products to fund new ones, implying positive operating cash flow at the portfolio level. Gross margin, churn, LTV, CAC, and burn rate were not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2025)
4000
“Nathan Latka: How many customers do you have today about? John Rush: I think it's like five k or four k. Between four and, ”
WatchMarsX.dev Employees & Team Size
The MarsX.dev portfolio operates with a total of two people on its flagship product, SEO Bot: John Rush and his co-founder Vitalik. Rush said all of his products follow the same two-person structure, with Rush handling promotion and product direction and a co-founder handling engineering. Listing Bot similarly runs with Rush and one co-founder responsible for moderation. The total headcount across the full portfolio of more than 20 products was not stated as a single consolidated figure in the interview.
MarsX.dev employs approximately 15 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 15 employees (October 2024) | |
| 2023 | Reached 15 employees (October 2023) |
Frequently Asked Questions about MarsX.dev
What is MarsX.dev's revenue?
MarsX.dev generates an estimated $3.5M in annual revenue.
Who founded MarsX.dev?
MarsX.dev was founded by John Rush.
Who is the CEO of MarsX.dev?
The CEO of MarsX.dev is John Rush.
How much funding does MarsX.dev have?
MarsX.dev is bootstrapped and has not raised outside funding.
How many employees does MarsX.dev have?
MarsX.dev has 15 employees.
Where is MarsX.dev headquarters?
MarsX.dev is headquartered in New York, New York, USA.
Compare MarsX.dev to the industry
MarsX.dev operates across multiple industries. Browse revenue, funding, and growth data for MarsX.dev in each sector below.
Full Interview Transcripts
How I Built My $3.5M AI Empire Without VC Money (Stripe Screenshare)May 15, 2025
[00:00] Yeah. So I'm I'm doing around 3,500,000 ARR now with all these agents, and I started I launched the first one a bit more than a year ago. [00:09] >> Mhmm. So this is is is SEO bot the biggest revenue earner? [00:13] Yeah. This one is doing almost 120, k MRR now and been doubling month over month after the launch. And how many folks are on the [00:22] >> team working on SEO bot? [00:23] It's just me and one more person. [00:25] >> Are you can I put you on are you open to screen sharing your Stripe account and showing us the tiny ads growth just from zero to five k? Yeah. Of course. Hey, folks. My guest today is John Rush, and he is building all kinds of tools in the SEO space. He's updated on all the latest AI tactics, whether it's agentic workflows or anything like that related to growth. Really prolific on x as well. And one of [00:47] >> his posts caught my eye where he basically showed a screenshot of one of his agents getting a job on a job board. His specifically listing bot, paid $499 to do a SEO job that, someone named Caleb Peffer, put together for their startup fire called Dev. So I wanna talk to John about how he's building these agents, how much revenue he's doing, how he's growing, and just how he's thinking about building, you know, 20 plus startups all [01:10] >> at one time. John, you ready to take us to top? [01:13] Yeah. So I'm all in building AI agents, and I think I bet everything on the future of AI agents. And I think the future is founders plus AI agents, that will be the new normal. That will be the new corporations run by very few people. In some cases, like in my case, almost no people and the AI. [01:35] >> That's wild. So your bio here, I run the most automated org on Earth using AI agents that you build, like Unicorn Platform, Index Rusher, Listing Bot, SEO Bot, Tiny Ads, etcetera. We're gonna jump into all of these today. But, John, I don't wanna bury the lead. Can you share anything from a growth perspective? Are you comfortable sharing sort of how much revenue all these things do together? Yeah. [01:53] Yeah. So I'm I'm doing around 3,500,000 ARR now with all these agents, and I started [02:00] >> Mhmm. [02:01] I launched the first one a bit more than a year ago. So before that, I was in the trenches just experimenting and building stuff. So it's several of them making most of the revenue like SEO bot, bot unicorn platform, and few others are accounting for most of the revenue. And the other products are either free, or they're just starting out. [02:26] >> So this is is SEO bot the biggest revenue earner? [02:31] Yeah. This one is doing almost 120 k MRR now and been doubling month over month after the launch. So it's doing really, really well, and I think, it has the one that it has done really good job at making the whole AI agent on autopilot popular on Twitter at least. [02:50] >> Mhmm. Mhmm. You know, this this is this is fascinating. So 120 k a month right now in revenue. You're charging $19 a month. When did you launch the platform? [02:59] It was a bit more than a year ago. So I launched in the internal beta for like six months with people I know. And they've been using it for six months. And after that, I launched for the public around twelve months ago, or maybe fourteen months ago. [03:14] >> Okay, so maybe like, like April, February 2024. [03:19] Yeah. Yeah. That's when it was kind of public. Until that, I had the six months of closed beta where I would invite people to try it. Uh-huh. And how many folks are on [03:29] >> the team working on SEO bot? [03:32] It's just me and one more person. So all my teams are the same. It's me who comes up with the idea and who builds usually the first MVP and tests out and does the presale and and ideate and builds up the UX and everything. And then I find a comaker, usually on Twitter or in my network, who joins in to build the thing, and we build it together. So the other person is building, and I'm promoting, [03:58] and then I help him to build. He helps me to promote. So it's kind of a team of two people. [04:03] >> So that's you and Vitalik on SEO bot. Right? [04:05] Yeah. Yeah. Just two people that say Like [04:09] >> Can I ask? What do you do? Do you just split equity fifty fifty, or how do have that conversation? [04:12] Fifty fifty. Yeah. Exactly. So it's fifty fifty split just like the cofounders in the startup, and he is the CTO and I'm CEO, but we do a lot of things together too. [04:23] >> This is wild. Okay. So so I love how you're building. You're obviously building in public. You know, this is this does very these kind of screenshots obviously do very well on Twitter. Actually, you see them all here, which is great. Are you're using testimonial.io for this wall of love? [04:35] No. I think this one is from Senja, just a competitor. [04:39] >> Spell that. [04:41] Senja, like, s yeah. Exactly. [04:46] >> Okay. Okay. Senja.io. Okay. Cool. Yeah. Alright. So you got this you got this great wall of love going here. Okay. So help us understand. Your price point's $19 a month. And so, I guess, so what is that? 120,000 divided by 19. Does that mean what you've got about six six thousand paying customers? [05:02] A bit less than that because we have 49. We have one nine nine. We have 499. So we have a lot more inside there. And right now, I'm seeing a lot of people moving for higher tiers and higher plans. And and we haven't even started working with bigger customers. But the end goal here is to go, of course, for the bigger customers. So I usually start with smaller check just that my first customers are the builders. [05:29] Because I like to build product for builders first because they give me good feedback and they actually become part of my product team. And once I get to a place where they love it, then I increase the price and then it goes more for teams and we see funded companies and corporations. [05:46] >> Mhmm. Mhmm. Okay. So sorry. How many customers do you have today about? [05:50] I think it's, like, five k or four k. Between between four [05:53] >> and That's five [05:55] >> great. How are you driving like, this obviously does all the selling for you. Right? Getting your users to tag you and post a screenshot of their growth. Yeah. Is this all happening organically? Are you sort of softly prompting folks, hey. You should put a screenshot up. Tag us. You're crushing it. [06:10] Yeah. So surprisingly, I've never asked anyone to do that. And I think if I did that, I would maybe 10 x my revenue over a few month. So people do it on their own, and it's just I spend time to listen to the users and have chats going on with a lot of the users. I don't think anyone on Earth has more chats than me. I think I have almost, like, 1,000 chats going on with users. [06:36] And Mhmm. And they love it because I listen directly, and I come back with fixes and with improvements. And usually, that kind of makes them loyal, and then they become, like, ambassadors of the product. [06:50] >> Mhmm. That makes tons of sense. So it's just two of you guys building us. So, like, that's really high revenue per employee. Right? $60,000 in per month in revenue per employee or $720,000 a year in revenue per employee. Walk us through so and you mentioned what what's growth strategy here? I mean, is it really just almost purely social? I mean, are you I'm gonna go into your back end here. Are you running your own SEO play [07:12] >> for SEO bot? [07:14] Yeah. So basically, have a very simple strategy. So number one, I show everybody how the tool is helping myself. Right? So in case of SEO bot, I use it for all my other products, and then I share the results. And that helps a lot, the products I share the results for and the those I used. Then I do a lot of SEO using SEO bot listing bot index index rusher. So that brings around 30% of my [07:43] traffic. And then the other 30% comes as cross promo. So all the tools are targeting the same audience. Right? And if somebody joins one of my products as a customer, then they end up using all of my other products eventually. Mhmm. So that's like a big chunk of the growth of 30% SEO, 30% cross promo, and 30% is social media where I build in public and other people share that they use my product too. So it [08:14] just come from social media. And 10% is all the other things. All the small things. [08:18] >> Here's an example of you using your own dog food. Right? You launch your own SEO tool, llmodels.org. You grow up from zero to this many clicks per month. You're saying, hey. I used SEO. I used my own tools to do this. [08:29] Yeah. Exactly. And I do a lot of products. So since I keep doing zero to one over and over again, then I can reiterate on that again. So I I'm not sharing the same product, the same thing over and over again. So I start new product from zero, and in month, I get somewhere, and I use my own tools. And then when it works, I share, and it brings users. [08:51] >> Mhmm. This is great. Okay. So that's the story of SEO bot. You said the next biggest tool that you run-in terms of revenue is ListingBot? [09:00] Yeah. ListingBot is is very simple tool. So it does only two things. So one part of the tool is deep research it does on the Internet to find all the web directories for a particular product. And and it's really hard work because you wanna find everything on the Internet, and then you wanna rank it by the relevance and domain rating, etcetera. And the other thing it does, it actually lists you there. So it's a web automation [09:26] that registers on the directory and adds your product there and does all the form filling, etcetera. [09:33] >> John, this is crazy. Are there really over 10,000 directories that people can apply to? [09:38] Oh, there are there are more actually. This is hard coded numbers, so there are a lot more now. Wow. I think this is from a year ago, so now a lot more. I would say that every month, we add at least 500 new directories into database. And when I say directories, people think this typical AI directories, but in fact, there are a lot of directors in the world for niche products too, for for ecommerce stores, for [10:02] mobile apps, for for pet shops. Like, there are a lot of directories. There I think there are 100,000 directors in the world, and and probably we have around 20 k of them now. And my goal to, you know, find them all. And, there are new directories popping up every day, we can find them to you. [10:20] >> Mhmm. And are you control sharing revenue here? [10:23] Yeah. So this one is doing over 50 k a month, and it's a one time payment. So it's basically a thousand people buying it every month. [10:35] >> Wow. Okay. So a thousand people got and it's got so there's no recurring thing. You have to get new new traffic, new buyers every month. Exactly. And this is [10:42] very interesting. Like, when I started that, everybody said that you must have recurring plans and, you know, it just worked. And it's actually was an experiment where I have one time payment and also I have strap link. So you have to pay first to see the next step. It's really high bar. Right? Like, I think a like very tiny number of people actually go through this. And even that brings quite a lot of users. And I'm [11:12] launching the version two very soon where a little bit lower bar where you can actually pay $50 a month and get 20 directories listed every month. And then I entered this wider game. But my goal was to start just like Tesla start with Roadster, like expensive car, really good service. In my case, like, right now, it's expensive, but it's really good because I have the AI stuff working on, but also I have actual people who review [11:39] everything and then it's just really good job at the end. And the next step is to reduce the human labor there and have it fully autonomous and drop the price and let people to kind of moderate the whole thing themselves, but pay less. [11:55] >> Yeah. Yeah. And now is this are you building this one yourself or do have a co founder here as well? [11:59] Yeah. This one is just me, but I have a so I built myself, but I have a cofounder who is doing all the moderation work. So a guy who just, you know, watches the AI do the thing and then corrects all the mistakes and make sure there's no hallucinations and things like that. [12:16] >> That's cool. And so do you do a fifty fifty split there as well, or is he more like a paid contractor? [12:22] Yeah. It's not fifty fifth. So it's also split, but not fifty fifty. It's, like, ninety ten. I see. [12:28] >> I see. I see. Yeah. You're 90. He's 10. Yep. Are you a are you a Warren Buffett, Mark Leonard kinda guy? You you build and hold forever, or is the goal here to build these, sell them, then do it again? Build it and sell and build and sell. [12:41] No. I hold it forever. So I only buy. I don't sell. And because I don't see any reason to sell. In my case, every product is not just a product itself, but also it's a part of my ecosystem where it drives people into my other tools. So even if the product is not doing that well, it's not a problem for me. Like, I have some products. For example, I have, like, few products that are doing people [13:05] are not moving from free to paid here, basically. I'm not making money in there. But people still discover my other tools from those products, and I'm happy because it's still a good mark so it's they act as marketing channels for me. Like, I have directories. I have Yeah. Like, 25 or 35 directories right now, like, lot of them. And most of them make no revenue. Some of them do pretty good, but but most of them don't. [13:28] But they drive traffic to all my other tools, so I'm happy to keep them. And and I don't sell because I actually wanna end up having this full ecosystem where I have every single tool that a typical Beezy founder or, like, a Bootstrap founder would ever need starting from, tools for building products, tools for operating, tools for growing, and tools for monetizing. So, like, the whole stack, that's my endgame here. [13:57] >> Mhmm. Really interesting. I'm just trying to get a sense of your background here so I can understand, like, your DNA, your genes. Right? So you were in, look, UI UX QA here. Yeah. [14:08] I studied computer science and AI and then UX. So my first ten years were in VC backed companies. So I started seven VC backed companies as a CTO with other cofounders in Norway. Okay. Then I went to The US, to San Francisco, to 500 startups, to Altamist. So I've been in this typical VC backed game for ten years. And at the end, basically, I felt like my whole game is to serve investors and to chase the [14:39] exits where what I really wanted is to serve my users and chase like a legacy. So chase generational company where it will gonna be there even after me. And that's why I made a pivot from VC backed world into the bootstrap world where I'm my own boss and I don't have to optimize for exit or for the next round. I just own the whole thing. I have good profits. I use profits to fund myself. So now [15:10] that's my life. So, basically, some products are making pretty good money. I use that to build the next product and just spinning around the same blueprint. [15:22] >> Mhmm. Is Tiny Ads your company as well? [15:25] Yeah. This is my latest product. Really cool one. So so far, I've been only doing organic growth or non paid growth. And every time I tried paid growth using Google or Facebook, it never worked. So I built my own ad network for b two b, for small b two b startups just so that I could actually spend money on growth. And it works really well. So now after thirty five days, we reach 5 k MRR and [15:57] 10 k in revenue, and almost 1,000 publishers have joined the platform to serve the ads. That's going really well. [16:08] >> Are you are you can I put you on are you open to screen sharing your Stripe account and showing us the tiny ads growth just from zero to five k? Yeah. Of course. Just give me a second. Let's go. This is gonna be great. People people love seeing the proof behind the story. You know what I mean? [16:23] Yeah. [16:25] >> So, guys, this is this is I think, just to give some context while John's bringing that up, I think this is the future. I mean, he's got a holding company. I believe he called Mars. Right? Mars x dot dev, John? Yeah. Yep. It's his holding it's his holding company. He's building all these tools for himself. Right? He's generating profit. [16:42] >> You use marsx.dev and all these this basically Microsoft concept. These are all Yeah. [16:46] I will show that. [16:47] >> You built are part of this. Right? [16:49] Yeah. I will show you how I build it using MorseX. Okay. So I will take over screen now. [16:53] >> Turn the screen over to you. Yeah. Let me stop sharing. Go ahead. [16:57] Alright. Just have to make sure I don't share any emails of the people. [17:00] >> Yeah. Don't don't click don't click customers. Yes. But there's your MRR graph there. Can see. So hover over that zero. Where was the zero? [17:06] You can see it this way. Yeah. So it started like where is it? I launched that on April 15. So Uh-huh. Exactly a month ago, and then it went like, up, up, up. Yeah. [17:22] >> That's awesome. You [17:24] know, it was, like, crazy because everybody sat like, you are crazy launching an ad network that has game for big guys. But, you know, I I had peoples telling me that everything I do not gonna work ever because, like, you know, in 2022, I was building AI coding tool. Like, MorseX is a AI coding tool, and people said, like, developers will never switch because there's Versus code, and everybody gonna use Versus code for the next decades. [17:53] And now we are in a world where everybody's using something else for that. Right? I will show [17:58] >> you my other tool. Look. All these all these l yeah. [18:00] By by the way, if [18:01] >> you have ListingBot, like, we'd to and Stripe, SEO Bot and Listing Bot, we'd love to see the growth on those two if you're comfortable sharing those in Stripe. I mean, guys, to John's point just now, I actually think the ad space is very interesting because Google has an innovator's dilemma. Right? They're gonna have to cannibalize their ad revenue to go make sure that, you know, the LM search and the chat function stays with Google versus ChatGPT [18:21] >> winning that space. And if that's the case, tools like what John's building, like new creative ways to do ads, there's gonna be a big, big, big market for that if Google takes a step back there. So eager to see how tiny ads grows over time, John. [18:33] Yeah. I mean, I think, like, one thing people don't realize that the whole game the Google is playing is is basically running on a lot of VC money because people are fine in the VC world to spend $10 and get back $5. Right? And but in my case, I actually I felt like, why it should be that way? Why why can't we make a system where where you pay $1 and you get 2 back? And also [19:03] the other side makes money on that. And I thought and people said, no. The the math won't won't work. Like, somebody has to lose. I'm like, why? Like, you serve the ads, you get paid. The other side just pays for the traffic. They should get work. I will share some more stuff. Just give me [19:21] >> Yeah. I mean, while you're loading that, we're seeing very creative new ad networks. Right? I mean, you look at what Tyler's done at Beehive, right, where you subscribe to a newsletter, and then at the end of the first subscription, it recommends through other newsletters, and those other new other newsletters pay per new subscriber, right, as you're growing. Like so these new, like, tiny ads, beehive, there's all these new creative ad networks, I think, that are gonna [19:41] >> pop off. [19:42] Exactly. Exactly. [19:43] >> Alright. What are we looking at? [19:44] So this is SEO bot, and so I have two channels. One is the Stripe, and one is the enterprise with invoices. So I have here Mhmm. Like, most of the revenues here actually, like, over 100 k a month. And then Yeah. How old [19:58] >> are they? [19:59] Five, six, 12. Yeah. [20:00] >> Do you have the MRR graph here if you scroll down a little bit? Yeah. So In Stripe? [20:04] I I sell credits. So, basically, the way it works is that people pay for people load the whole thing with credits and they spend credits on the articles. [20:17] >> I see. I see. So the reason we see the dip there is because that month is it's that's this month, May 16. It's only halfway done. [20:23] Yeah. Yeah. So it it basically reached around 100 k, and that's my system, basically. The way I do it is I start, I get to 50 k, then I pause, then I come back, I get to 100 k, then I pause and go to other tools. And I basically don't wanna go farther than 100 k because then it becomes a product that will require me to work a lot on the product because now we have to [20:49] move up on the audience. You have to move up to more serious clients, to enterprise clients. They want demo calls, and they want, you know, spend your time. And I don't want that. So I wanna have, like, fully as async. And and then I come back once I know how I can automate that part so that I can go farther. Like, for example, two bottlenecks now and as we are bought for me, one is support. So [21:17] it's it's a lot of support because it's a lot of customers, and they can't connect their CMS, and everything just falls apart all the time with all those CMS. So I wanna automate the support part. So I'm building support agent that will not just Answered like all the others, but it will act. It will try to fix the problem and get into the database and change things and and get the whole fix done for you. And [21:43] because now, like, almost 80% of our time go for support. So we're not building anything new. We're not I'm I'm not marketing. We're just doing support. And once we fix that That makes sense. We're gonna go to the next because otherwise, we just can't free our hands. And I will show you [21:59] >> So so so well, hold on. Before we leave here, can you scroll down a little bit so we can see the y axis on the gross volume chart, the bottom axis, the x axis, the time stamps? It's cut off on my screen. Can you just scroll down a bit? Yeah. There we go. Okay. Got it. So you get going in [22:10] August 20 there are emails of the customers. [22:13] >> No. No. You're good. You're good. You're good. Well, click click view more under gross under gross volume. Click view more on that graph. Then it will just show that graph. Actually You see the view more? [22:25] >> That way, there's no risk of us hitting sensitive customer information. Oh, but that [22:30] would be I see it. It looks Exactly the opposite happened. I opened in the other tubs, so it brought me to the list of customers Oh, don't do that. You with emails. [22:39] >> Okay. Enough sharing enough sharing Stripe. Tell us about Mars. No. But Is Mars is Mars holding the holding company? Or [22:46] Yeah. So I show I will show you Mars. Share this tab. So that's an interesting story. So it all started with me in 2020 where I want to build this ecosystem of 100 tools and run it with almost no people. So I had this vision from the store. That was my goal because I I knew that I love building stuff, and I knew that I wanna do it on my own terms with no VC funding. It [23:15] means I have to be efficient. [23:17] >> So we're looking at it here on my screen. Right? [23:19] Yeah, exactly. So number one step there in my game plan was to build AI coding tool that will simplify the the whole building process for me because I have to build 100 products. And just for that, you need thousands of people. Right? And back then, even more. So my first job was to build that. So I I spent, like, two, three years building it just myself while I had my other VC backed startup running, and I [23:47] was running that too. But this was my hobby project basically in the weekends and evenings. And by 2022, I built the first version that was working, and then I started using Morse X to build all my next products using Morse X. So that's kind of [24:05] >> makes a lot. [24:06] So first, I built the [24:10] SaaS producing tool, and then I build the SaaS tools using this. [24:16] >> Yep. Very cool. Well, hey. Look. As we wrap up, are you game to critique my SEO for five minutes and give me some live feedback? [24:26] Yeah. Sure. [24:27] >> Alright. So let's do this. We're gonna do it for for for Gitlack. Alright? So this is when I record podcast interviews like this. Right? And then I come list the companies on my site with all the all the audio data that you just gave. Right? So the CEO say we do million of revenue and okay. Boom. That's a million of revenue. And our SEO strategy here, John, is we know that we rank really, really well, many [24:48] >> times the number one spot for the keyword combinations. So programmatic SEO of company name plus the word revenue because our data source is the audio. Yeah. It's a really good strong data source. However, you can see here over to, like, Notion revenue, for example. Right? Mhmm. 1,200 clicks, 18 k impressions. You see what's happening here though. Right? Which is like we used to get 4,000 organic clicks per day on those impressions. And now with AI results, [25:11] >> we're showing up in more impressions, a 190 k a day, but our clicks have gone down by about 50% on average per day. Right? Are you seeing this across a lot of your tools? [25:19] Yeah. Yeah. So, basically, as AI made it easier to enter the game, there are so many more people playing a SEL game compared to the year or two ago. So now it's much harder to win traffic. But at the same time, I think what you're doing is pretty cool. And actually, I [25:39] saw your website when I was searching for the revenue of these companies, some other stuff. And you have this yeah. Yeah. You you have this reports. So I like, first time I landed on your site from reports where it was, like, wider re report about something. So I think Yeah. [26:00] >> Yeah. Yeah. Exactly. Report. There's a lot. We do we do thousands of reports. But, like, where I'm struggling is we're trying to figure out so, like, okay. This is this is the page for Zapier revenue. And so, like, what I do, John, like, once a once a week is I'll go in and open up all the LLMs, and I'll just say something like, hey. What is Zapier's revenue? Because this is the new homepage of the Internet. [26:23] >> Right? So I ask I I I just ask every LLM, what's Zapier's revenue? And I wanna see how many of them cite GitLatka. Now, like, I don't understand how all these work, but I imagine a lot of these are using content that they scraped when they launched the models, like, eight, you know, eight months ago. So they're not gonna have our most up to date data on GitLabka. Right? [26:44] Well, not anymore. So now almost all of them use live search. So most of them use Bing search, but Bing just closing down their API now, by the way. But until they do it, if you're presented on a Bing first page, then you'll be presented in most of the LLMs too, because almost everybody who's using LLM now uses LLM with the Internet search enabled. And that's why, like, in the old days, you would have to be [27:11] in a training set, but now you don't have to be in training set. So now basically, the SEO game is also LLM game at the same time. [27:19] >> Yes. Yeah. Well, this is what confuses me. Like, we dominate in perplexity. You can see up our logo. We come up number one. Right? And we get a lot like, people click in. They see my interview with Wade. Right? And it's great data. We've also structured all of this in a way so that the LMs can easily read it. Right? That's how they rebuild these sort of inside the the results here. So we get, like, a [27:37] >> ton a ton of clicks from this. But what's interesting here is if I go back into, like, Claude, right, and we look at the sources here, like, we're not we're not it's like they don't even see us. We're not cited at all. Or or, sorry, we're cited number two. Yeah. That's not bad. Right? [27:51] But I think [27:52] >> Yeah. But they don't but they don't link to it here. Like, no one's gonna click the no one's gonna actually click that drop down. They're gonna hover over these. And if we don't get quoted here, we're not gonna get traffic from Claude for that keyword. [28:01] Yeah. That's true. But I I think SEO is a long term game, and I think you should bet on one thing that all LLMs will end up searching Internet before they produce any results, and they will end up searching Internet in a very similar way. So basically, as long so if you think that Google is the best search on the Internet and everybody's trying to be like Google, some use Google, some are building their own engines [28:29] like that's similar to Google. I think just focusing on being on top of Google in the long term will actually solve all that other problems. Maybe in the short term, [28:40] >> you can This is interesting. Yeah. It's interesting, though. Right? Because look like Zapier revenue. Right? If you put this in here okay. I I got it. Okay. Interesting. So Tap Twice revenue is now on that top spot. We're in the second spot. So, like, maybe that's why they recently changed. But what, like, I don't understand is, like, if you come in here, like, this is clearly, like, an SEO written article. Like, it's really not but, like, [29:03] >> we have [29:04] It's the backlinks. It's the backlinks. So the anchor text that's used in the search, you have to take that text and add backlinks to your URL using that exact [29:15] >> But how do you know but how do you know that they have more backlinks than we do? [29:19] I guess if if you actually test this URL for backlinks, not this side, but exactly the URL, you will see the anchors and the backlinks. Mhmm. [29:35] >> Yeah. I don't know. Let me see here. Let me just do the main website, Tap Twice Digital. I guess, where I see, look, they have such a low domain rating of 28. This is what I don't understand. We we have better for someone looking for Zapier revenue, would you rather look at a blog post like this or an actual interview where the source is the CEO's voice? Like, see, we can actually have better data, but we're [29:54] >> getting our butts kicked by some of these other tools that just, like, aggregate the data. You know? And I need to [30:00] grab a few So, basically, even a website with really poor domain domain rating can have high rating on a specific page. And the page rating is more important than the domain rating because Google actually looks at the page rating first. [30:15] >> How do I look up the page rating in Ahrefs? You Like, do I just type in that full page like this? [30:22] Yeah. Yeah. [30:24] >> But see, like, there's not like, this shows up almost with, like [30:27] Yeah. It's it's this URL. I guess that's the URL rating. But I would say that [30:34] >> like, it's so it's so bad compared to us. [30:36] I wouldn't trust this data because most likely that's something they've done recently. And it's not shown here because there's no chance Google would bring it to the top if there were no a lot of backlinks on the same...
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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