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How MerchantPlay CEO Kenneth Leo grew to $3M revenue with a 1 person team in 2024.

MerchantPlay is a web based point of sale and inventory control system. It helps the small retailer organise their business by recording sales and keeping track of inventory.MerchantPlay allows real-world retail store owners or managers to have full visibility and centralized control of one to many retail stores.MerchantPlay runs in the browser and supports full online and offline modes. Even though MerchantPlay is web-based it works offline, so users can keep making sales if the internet drops out.MerchantPlay integrates seamlessly with other web applications used to run retail stores, like accounting, ecommerce, appointment scheduling and others.The MerchantPlay platform is subscription based, never requires backups or upgrades and lets retailers get on with running their retail enterprise instead of worrying about their IT infrastructure.

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MerchantPlay Revenue

In 2024, MerchantPlay's revenue reached $3M. The company previously reported $2.1M in 2023. Since its launch in 2013, MerchantPlay has shown consistent revenue growth.

MerchantPlay Revenue GrowthReported revenue / ARR over time$0$750K$1.5M$2.3M$3M$3.8M2013201520172019202120232024$0$1.8M$2.1M$3MSource: GetLatka.com
YearMilestoneQuote
2024MerchantPlay Hit $3m revenue in October 2024
2023MerchantPlay Hit $2.1m revenue in October 2023
2021MerchantPlay Hit $1.8m revenue in April 2021
2013Launched with $0 revenue

MerchantPlay Valuation, Funding Rounds

MerchantPlay is a bootstrapped Other Vertical Industry Software startup. Founded in 2013, MerchantPlay has grown to $3M in revenue without raising any venture capital or outside funding.

As a self-funded Other Vertical Industry Software SaaS company, MerchantPlay has built its business with no outside investment.

MerchantPlay Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12013Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Kenneth Leo

CEO

Kenneth Leo is listed as CEO at MerchantPlay.

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Customers

We do not have customer count information for MerchantPlay yet.

MerchantPlay Employees & Team Size

MerchantPlay employs approximately 1 people as of 2026.

MerchantPlay Team GrowthReported headcount over time051015202520132015201720192021202320240011Source: GetLatka.com
YearMilestone
2024Reached 1 employees (October 2024)
2023Reached 1 employees (October 2023)
2022Reached 1 employees (October 2022)
2021Reached 1 employees (December 2021)
2021Reached 21 employees (April 2021)

Frequently Asked Questions about MerchantPlay

What is MerchantPlay's revenue?

MerchantPlay generates an estimated $3M in annual revenue.

Who founded MerchantPlay?

MerchantPlay was founded by Kenneth Leo.

Who is the CEO of MerchantPlay?

The CEO of MerchantPlay is Kenneth Leo.

How much funding does MerchantPlay have?

MerchantPlay is bootstrapped and has not raised outside funding.

How many employees does MerchantPlay have?

MerchantPlay has 1 employees.

Where is MerchantPlay headquarters?

MerchantPlay is headquartered in Singapore, Singapore.

Compare MerchantPlay to the industry

MerchantPlay operates across multiple industries. Browse revenue, funding, and growth data for MerchantPlay in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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