How Omni.us Reached $144K ARR and 167 Customers in Under a Year (Interview with CEO Alex Berman)

Intro and Company Overview

Nathan Latka

00:00Guys, have a story here. Omni.us launched by Alex and a partner he met, Amit at First Principles. They split it fifty fifty in terms of percentage. It's doing $12,000 a month right now in revenue, but just launched six months ago. A 167 paying customers. It's at omni.us and Leadshark. They help you identify leads, and then obviously, omni is what you would use to actually send the leads out and close them, bring them in. He's got a

00:20lot of experience in the startup world. His first company, Inspired Beats, didn't go so well. His second another one, Tweet Hunter, was just acquired for Lemlist for, call it, $2,500,000. He's now a free bird, traveling the world, building his new thing. We'll see what happens next. Hey folks, my guest today is Alex Berman. He's an entrepreneur and YouTuber with over 97,000 subscribers. Also bestselling author of The Cold Email Manifesto today. He specializes in cold email and

00:43SaaS growth with five SaaS exits today, including a 7 figure exit in 2022. He now runs omni.us where he helps companies book more sales calls with cold emails automatically. Alex, ready to take us to the top?

Alex Berman

00:54>> Of course.

00:55>> Thanks for

What Omni.us Does and How It Stands Out

Nathan Latka

00:56Well, so before we fill in the backstory here, just to be clear, so is omni an agency or is there technology here? Is it SaaS?

Alex Berman

01:02>> Omni is a SaaS. It's automated outbound. So basically, it lets you send cold emails, lets you send cold texts. Sooner to let you do LinkedIn messaging, Twitter messaging, like basically everything you need for automated outbound.

Nathan Latka

01:13And give us the teaser, I mean, do you stand out? This is such a jam packed space. I mean, have the Lemlist crew, you've got all the duck soups of the world, you know, Stefan and Expandie on LinkedIn specific. Like how do you stand out in the noise?

Alex Berman

01:28>> There's a couple different ways. So for us, we really focus heavily on writing the scripts. So, you know, like you said, best selling author of cold email manifesto. We've seen a lot of cold email templates. We've seen a lot of scripts, and we can automate a lot of that. So basically getting it going in one click. And then on pricing as well, like you look at Lemlist pricing, you're paying 49 per seat for a very limited

01:48>> email sending. For us, it's, you know, one low price for unlimited accounts, unlimited sending. So you can just have so many different accounts sending at the same time. Interesting. Trying to innovate on pricing, innovate on on service as well.

Nathan Latka

02:01So I guess what what is pricing today? If someone listening right now and they wanna sign up and use you, what's the cheapest they can get started

Pricing and Plans

Alex Berman

02:07>> Right now, it's 49. Soon, within a couple weeks, we'll jump up to 97 Interesting. Per month.

Nathan Latka

02:14Yeah. And if you look at your current customers today, what's what's the average customer paying per month today?

Alex Berman

02:19>> So we have almost everyone's on the we only have one plan. So almost everyone's on the $49 a month. We added a new plan this month where basically when you sign up for omni, then you could book a sales call and our closers will will close you. And then those plans are 1,500, 2,500, and 5,000.

Nathan Latka

02:36So just to be clear, you've got folks full time on staff at omni, which if a company like a b to b SaaS company is a startup and doesn't wanna hire their own SDRs, they can have they'll teach your team how to sell their product and all the sales inbound calls your team will handle?

Alex Berman

02:50>> No, no, no. So we don't do the closing, but what we'll do is it's outbound. So let's say you wanted to add another 30 to 60 appointments per month per rep, we'll write the scripts for you or walk you through how you can write them yourself. We also have omni leads, which will give you the leads. And then you're just you're off to the races, you know, omni channel, whether that's cold texting, cold email, whatever it

03:10>> is. That's wild. And then, yeah, once once that happens, all the inbound stuff you can handle in your in your Salesforce or your HubSpot or wherever you send them after that.

Customer Count and Timeline

Nathan Latka

03:18And so how many customers paying today?

Alex Berman

03:20>> Right now, we have one sixty seven. So we're still we're only a couple months old.

Nathan Latka

03:25Well, I love I was gonna say, when did you write the first line of code for the platform?

How Alex Found His Technical Co-Founder

Alex Berman

03:30>> So I'm not a coder, but our team we've been working on this for maybe eight months, seven, eight months so far.

Nathan Latka

03:35Okay. So how talk me through this. You have a great idea as a marketer. You know how to do distribution. Now you can't get 97,000 YouTube subs and write a book without understanding distribution. How does a guy like you go convince an engineer to work with you without the engineer going, this guy's a skinny sales guy, he's not a serious dude, what are we gonna do here?

Alex Berman

03:52>> So I was really addicted to Twitter, still really addicted to Twitter. And I reached out to this guy Amit Mehta, who is he runs a venture fund, but instead of investing money, they invest tech. And I've heard this a million times, but these guys are actually serious. Their SaaS portfolio makes about 6,000,000 a year, you know, over a couple companies. And so I wanted to interview him. So we went down to Bangalore in India. Right now,

04:17>> I'm in Delhi. Went down to Bangalore and we're we're at his house on the golf course. And he was just talking about like how he wanted to be Sujan Patel. And I'm like, you know what would make you Sujan Patel, bro? We had a cold email tool. He was just hyped as shit, and then we made it happen.

Nathan Latka

04:31Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect

04:54your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna

05:18get a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is

05:40not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're

06:06going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right, we're gonna go back to the YouTube video here in a second, but

06:28if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into

06:54the interview. What's his venture studio name?

Alex Berman

06:57>> First principles.

Nathan Latka

06:59First principles. So just to be clear, you found him first on Twitter?

Alex Berman

07:05>> On Twitter. On Twitter. Did sat down for an hour interview, and and that was up.

Nathan Latka

07:10How'd you convince him to let you visit his house halfway across the world in Bangalore?

Alex Berman

07:16>> So everyone wants to meet. That's the thing. You know, when you have an audience, I I think that makes everything a lot easier. I haven't had any issue. That's one reason why I love cold email and cold texting and cold DMs. Like, just reach out to people and then they meet with you.

Nathan Latka

07:30That's interesting. Yeah. It says Venture Studio, firstprincipal.co has built things like Catch with a k, the anti calendar for success successful busy people. RealWork, a mobile first workplace management made simple. So he's a pure is it just him? Is it just one engineer?

Alex Berman

07:45>> No. They have a whole whole they might be a team of a hundred, hundred hundred fifty or something. It's very India it's first principles, not first principle. Oh, don't even know if they have an actual website. Oh, I was wrong. Run a real estate SaaS. They run something called Lanteria, which is a basically for commercial real estate. They have another one called something for fundraising. I'm blanking on the name of it now. They have a fundraising

08:11>> SaaS, and then they have a bunch of these other little tiny bets that they work on.

Nathan Latka

08:14Firstprinciples,plural,.co. It's a little p as the logo with a teal and a blue part. Yep. There you go. Ah, amazing. Amazing. Okay. This is interesting. So you meet this guy. You meet this team, and I assume are you talking about Amit Mehta in Bangalore? Yeah. Yeah. Yeah. Amazing. Okay. So you visited him in Bangalore. So what does he say? Does he say, okay. Pay me $10,000 to build the MVP, or did he say give me 5%

08:34equity? How does he work?

Alex Berman

08:36>> No. So we did fifty fifty partnership stake and then we're splitting the the costs $50.50. And Amit was the first like agency guy that I met that showed me the true the true prices. And these are Indian prices. So, like, you know, you talk to some agency guys and they're like, oh, yeah. We'll build this for you and we'll do it at cost and it's $50 an hour. Amit's the first guy that was like, yeah, dude.

08:57>> We'll do it at cost and it's $2.50 an hour. And I was like, oh, okay. I can actually trust you.

09:03Just tell

09:03>> me what it's gonna cost here in India.

Nathan Latka

09:05That's wild. So you're able to find, like, junior, senior front end engineers for $2.50 an hour in India?

Alex Berman

09:12>> Yeah. Well, it's based on its salary. But average engineer salary here for somebody fresh out of college is, you know, $800, a thousand dollars, $1,200.

Nathan Latka

09:22Interesting. Interesting. Yeah. 77 people according to LinkedIn. So he's building out I mean, is a big this is a it's working. Very interesting. Alright. So you split equity fifty fifty. So and then you're off to the races. I guess, how did you get your first ten, twenty customers?

Alex Berman

09:38>> So it took a long time to build it. But then luckily, we've got the it took months. It took so many like, six, seven months just to get the software into a good spot. And, you know, we're doing it at cost. It still costs probably 40, 50 grand of just

Getting the First Customers via Twitter

Nathan Latka

09:53Was that your fault? Did you give them a bad spec? What advice would you give to someone else working with somebody like Amit in terms of getting an MVP live quickly?

Alex Berman

10:00>> I have no idea. Because even when we did Lead Shark, it cost us 75, 80 k. So and by the time we launched, it barely worked. It finally is working now. And then the the one time we did this successfully for cheap was with Taplio, that 7 figure acquisition, Taplio Tweet Hunter. And that was when the Founder was the coder. So Tibo was a coder and we were able to do it. I don't think we had any

10:21>> dev cost. It was just him building it. So 50 k. Recommend.

Nathan Latka

10:2450 k, six to seven months. And you only spent 25 k. Right? Because you two split the cost? Yep. Mhmm. Okay. Amazing. So you're off to the races. Yeah. Okay. Sorry. I cut you off. So then how do get first customers?

Alex Berman

10:34>> So I was doing just a a tweet with our audience. I used TweetHunter, which was our other SaaS, and I just made this tweet that was like, hey. Want beta access to a new tool to send cold emails like this tweet, and I'll send you a link. And then they liked the tweet, and they got a link that was like, hey. Sign up. Here here's the link you requested. Sign up here. And a certain percentage of

10:55>> people signed up. Interesting.

Nathan Latka

10:56What percent?

Alex Berman

10:58>> I don't know the exact percentage, but it was doing pretty good. Every time we posted that tweet up, we would get, like, maybe five, six credit cards. And the way that I do our SaaS, I always do I'm not a big fan of the free trial with no credit card. So the way that I always launch our SaaS is Taplio everything before is you get in there, you have to put in your credit card in order

11:16>> to see the SaaS, and then there's a free trial after. So I go by by number of credit cards put in.

Nathan Latka

11:22And most people listening will say, well, Alex, like, yeah, but the reason we don't ask for a credit card before the free you know, to do the free trial is because people forget they gave it, then you auto bill them on day seven, and then they get pissed off.

Alex Berman

11:33>> Yeah. I haven't found that people get pissed off. Some people get you know, some people say refund them, and then we do.

Nathan Latka

11:38But

Alex Berman

11:39>> besides that, it's fine.

Nathan Latka

11:40Yeah. Interesting. And I tweet hunter, where can people where can people view these tweets you put out? It's on it's at tweet hunter I o?

Alex Berman

11:48>> No. Tweet hunter is the software that I used to send them. I've been just posting on my main at Alex Berman on Twitter.

Nathan Latka

11:53Oh. Oh. Oh. Got it. On your Twitter account using Yeah. Tweet Hunter. I see.

Twitter Giveaway Strategy

Alex Berman

11:57>> I do right now, I'm doing a giveaway basically every two days of just random stuff, follow-up templates or cold calling scripts or cold email scripts. And I found that that is that is the best way right now to generate free calls.

Nathan Latka

12:10You Is and the packer stuff?

Alex Berman

12:12>> The other Alex Berman. Alex Berman. No e.

Nathan Latka

12:16A l x?

Alex Berman

12:17>> A l x berman. Yeah.

Nathan Latka

12:18Okay. Got it. You know this you know this other one because I'm sure people ask you all the time. Alright. So people can go okay. Here we go. Yeah. A l x berman. So you guys can go check it out and study. This is cool. Okay. Got it. Oh, wow. You get a lot of engagement on on these tweets.

Alex Berman

12:33>> Yeah. We've done a Just on the the giveaways do really well. So you can see like the want free leads. I was just giving away 379 leads. We have 400 comments in a day. And each one of those 400, they get the leads, and then the second thing in the in the comment is a link to omni. So it's like, here's the leads, and if you want omni unlimited sending for $49, you can sign up here.

Nathan Latka

12:55Yeah. This is super cool. So guys, I'll read the one that he sent out February 19. The tweet just says, want free leads. I built a list of three seventy nine startups that raised funding in the last month of January. Clean, verified, and ready to send. Comment omni, and I'll send them over. No email or sign up needed. And the screenshot, which is important for curiosity, is basically a screenshot of a big Google Sheet. And what

13:13I see happening here, Alex, is people typing omni in the chat, and what you're saying is tweet hunter is what automates the process of then DMing those people a link.

Alex Berman

13:21>> Yeah. Fully automated.

Nathan Latka

13:23Interesting. It does it so like David at inbound typed o m n I. Someone else didn't write exactly o m n I. Will Tulsi Prasad who wrote a big a whole sentence, not just the word omni, still get the DM?

Alex Berman

13:34>> Yeah. It's not that smart.

Nathan Latka

13:36Okay. So it's like anyone who comments basically will get oh, very cool. Enter wait. So why isn't Tweet Hunter a big I mean, does it do a couple grand a month in revenue, or what's that doing?

Alex Berman

13:44>> Tweet Hunter, we sold for 7 figures. Tweet Hunter is doing, I think, 130,000 a month. Taplio did 50,000 a month.

Nathan Latka

13:50Oh, you exited it?

13:52Okay. Interesting.

Alex Berman

13:53>> We sold to Lemlist, actually.

Nathan Latka

13:55Oh, interesting. When did that happen?

Alex Berman

14:00>> Mid twenty twenty two, and then we weren't allowed to talk about it for months. And now recently, in the last couple weeks, we've been allowed to talk about it.

Nathan Latka

14:06Wait. Why why was that so important to the Lemlist group that you couldn't talk about it?

Alex Berman

14:09>> I have no idea. They there was a six month time period where I guess they wanted to keep growing with us as the founders.

Nathan Latka

14:16Interesting. And how many founders were at Tweet Hunter? How much did you own? I owned

Alex Berman

14:21>> I owned, like, maybe 13%, something like that. Okay. Lot of founders. Me, Tom Thibault, JK Molina, and Robert Indresh.

Nathan Latka

14:29So Interesting. Five guys. So you get you get that done with Lemlist. You said it was more than a more than a million buck ex million dollars exit? Yeah.

Alex Berman

14:37>> It was two point something in all for Taplio and Tweet Hunter, but then there was an earn out Interesting. On top of it.

Nathan Latka

14:44Yeah. Very cool. Do do you think you guys will actually see the earn out? Earn outs are notoriously tough to actually get.

Alex Berman

14:49>> I don't know. I'm not involved in the earn out process. I I took the just the cash.

Nathan Latka

14:53Oh, so you took a lower amount of all cash up front just to be done upfront. Move on.

Alex Berman

14:59>> Yeah. Interesting. I don't wanna I don't wanna work. You know, I don't wanna work in someone else's company. I wanna grow my own.

Nathan Latka

15:03Yeah. That's great. But, I mean, you know, 10% of 2,500,000. So you're I mean, you have a little nest egg. That's why you're in Delhi. You're traveling the world. You make 200, 300 grand on this, and you take your next swing at omni. Right? Yeah.

Alex Berman

15:13>> It's a little bit of cash.

Nathan Latka

15:15Love that. Now this you don't all have a, you know, rosy stories on all your startup ventures because the last time I had you on the show was probably four years ago. You were at a company called Inspire Beats. What happened there?

Alex Berman

15:25>> Inspire Beats was it was a lead generation startup, just to give everybody a little backstory, where we were selling leads every month. And that was doing really well. It was over 1,000,000 a month very, very quickly. We were getting like all these companies in Silicon Valley. The problem with it though is it wasn't a SaaS. Right? It was an agency which required a lot of work on the back end to fulfill. And I wrote about this

Leadshark and the Lead Database Product

Alex Berman

15:48>> in the book actually, the founder that was running everything, you know, because I was a minority partner, I had 10% of this company. The founder was handling the accounting, he was handling the books, he was handling the production, he was handling even a lot of the sales stuff. He went fully, like, fully insane to the point where he was committed to a mental hospital. And two, three months of nobody running the company and me not having

16:13>> access to bank account to refund customers, me not having access to anything would be enough to basically ruin the company's rep and and and shut it down.

Nathan Latka

16:22Well, did since you couldn't run refunds and he was out of commission, I mean, you guys get sued by customers who paid you a $100?

Alex Berman

16:28>> I don't know. I wasn't involved in any of that. I hope so.

Nathan Latka

16:30Interesting. So you just left, basically. You just yeah. The equity wasn't worth anything. You just walked away.

Alex Berman

16:35>> Yeah. Yeah. Yeah.

Revenue Breakdown: Omni and Leadshark

Nathan Latka

16:36Interesting. Okay. So back to omni. You're scaling now. You have about a 167 customers. The tweet strategy is working nicely. How do you go from it sounds like a 167 times $50 a month. You're doing about eight grand a month right now in revenue?

Alex Berman

16:48>> Yes. $8,000. And then Leadshark, which is part of omni, is also doing about 4 k a month. So we're, doing 12 k a month.

Nathan Latka

16:53What's Leadshark?

Alex Berman

16:55>> Leadshark is the lead generation database. So omni handles all the sending, and then Leadshark is where you can buy the leads. Interesting.

Nathan Latka

17:02How do you do you build, like, a moat around a company like Leadshark? Doesn't everyone just sort of buy ZoomInfo, buy iContact, buy Clearbit data, and it's it's really a repackaging game. Who packages it the best?

Alex Berman

17:15>> In in your space, in our space, maybe. In the SMB space, though, people are down to spend the $49 or lead truck used to be $9 a month just to get access. So it's really more of an SMB play. Then any sort of martech, any sort of marketing technology just comes down to sales. Like you said, you listed, like, three of them. What's the difference between Clearbit and ZoomInfo? You know, they both have

Nathan Latka

17:36Everyone buys everyone's data.

Alex Berman

17:38>> Yeah. It's just who can

Nathan Latka

17:39package it better and who can sell it better.

Alex Berman

17:41>> Yeah. Which salesperson do you like better? Which salesperson's a better closer? And we can play that game the same as them. Yep. You know, we'll book we'll book a call with your team the same way, and we'll try to close you.

Nathan Latka

17:50I mean, I guess if they were on

Alex Berman

17:51>> right now all market.

Nathan Latka

17:52Yeah. You know, I agree. But if they were on right now and they were gonna come to the point, what they might say is, well, we spend 10,000,000 a month buying the best data. Alex can't afford data as good as what we have.

Alex Berman

18:03>> And I would counter with, have you seen ZoomInfo's data? Because I I would try to download data and I I last time we used ZoomInfo, because we were ZoomInfo customers, we had a very hard time finding up to date data regardless of what they said. Because they'll spend their 10,000,000 a month, and they'll update data that's completely different from anything that you need. Yeah. So whether whether it's constantly refreshed data or not, the odds that it's

Growth Goals and Annual Package Upsell

Alex Berman

18:25>> your data that that gets refreshed is very low.

Nathan Latka

18:27Did LeadShark also was all also helped build by Amit? You guys own both together?

Alex Berman

18:32>> They ended up buying LeadShark as well. That was one of the four or five acquisitions that we had.

Nathan Latka

18:38Oh, so a lead was acquired by Lemlist?

Alex Berman

18:42>> No. No. No. Lead shark was acquired by First Principles to become omni leads now in such

18:46>> a way for us.

Nathan Latka

18:47Oh. Oh. Oh, I see.

Alex Berman

18:48>> And the two of you guys own omni fifty fifty?

Nathan Latka

18:50Yeah.

18:51Oh, I see.

Alex Berman

18:52>> So now we own two no. So his company and my company. So our Oh, yeah. Each owned 50%.

Nathan Latka

18:57Tim Bynne, $12,000 a month in revenue. So what if he can grow to at the end of this year?

Alex Berman

19:01>> I would love to hit, like, 6,000,000 a year. Mhmm. Because you can see, like, $12 in revenue. But now that we're selling the the annual packages, this month, we've collected 24,000 in cash. Most of it came in the last two weeks. Mhmm. Just selling these $5,000 deals, $6,000 deals. So it's like everybody that comes into omni, you basically have to put in your phone number, and you can get a free call as soon as you sign

Nathan Latka

19:25>> up.

19:25So those calls lead.

Alex Berman

19:27>> Upsold. Yeah. So it's like an agency SaaS hybrid model. And I think the secret our secret sauce is gonna be pushing that.

Nathan Latka

19:34So you think you can grow from 12,000,000 12 k a month right now to 480,000 a month by December this year?

Scaling Cold Email and Influencer Channels

Alex Berman

19:41>> I think so. I think it's just gonna be a numbers game. It's like, how do we get the word out to enough people? Do How we open up enough channels and how do we make it happen? We're scaling our cold email. Right? Like, we are a cold email tool, so we can scale scale out our cold emails. Right now, our goal is 60,000 emails sent per month. We'll scale up to a 150,000 emails sent per month.

Nathan Latka

19:59How many are you sending right now?

Alex Berman

20:01>> We're sending 10,000, I think.

Nathan Latka

20:04That's just for you trying to get your own customers. That's not how much your customers are sending.

Famous Five: Books, Tools, and Habits

Alex Berman

20:08>> Yeah. No. No. No. That's just for us. And then we'll scale up all the way. A 150,000 a month. We got Twitter going. We got LinkedIn going. Well, LinkedIn will soon be going. YouTube's going as well. And I think it's just layering these social media channels. And then using using the influencers as well. Because what I found is we can basically hire these influencers to use their channels to talk about us. And that worked really well

20:34>> at Tweet Hunter as well. One of the main one of the main partners at Tweet Hunter, JK Molina, was a known Twitter ghostwriter. And basically throughout the course of Tweet Hunter, he went from 40,000 followers to, like, up to one twenty, one thirty thousand. And a lot of that growth just came from him tweeting about it. And so we're doing similar at omni now. We've got a couple partners that we're just bringing on a bunch of

20:56>> people where we're promising them equity that they can earn based on the amount of revenue that they're driving and it's just hopefully, we can create a snowball with that.

Nathan Latka

21:03That's amazing. I love this story. Very cool, man. Well, as we wrap up here, where can folks find you online? What's the best place to check out?

Alex Berman

21:11>> Easiest place if you want me to write your cold email scripts going over to omni.us. Otherwise, go to YouTube, youtube.com/alexberman.

Nathan Latka

21:18Awesome. On that note, let's wrap up here with the famous five. Number one, favorite book?

Alex Berman

21:22>> Favorite book, still four hour workweek.

Nathan Latka

21:24Number two, is there a CEO you're following or studying?

Alex Berman

21:27>> I love Howard Schultz, former CEO, maybe current CEO of Starbucks. I don't know if he's current CEO.

Nathan Latka

21:32He's always in and out. You never know. Yeah. Number three, besides your own tools, what's your favorite tool for building omni?

Alex Berman

21:39>> Favorite tool? I really like the HubSpot automations that we set up. There's a lot of money to be made just in getting your HubSpot emails set up correctly.

Nathan Latka

21:46Number four, how many hours of sleep? Actually, do you use an agency to do that? And if so, which agency do you use?

Alex Berman

21:51>> We hired these guys called Sales Momentum. I again, another one without a website. Former guys who used to run Connected, which was a LinkedIn outreach tool. Their whole sales team left and started their own sales agency.

Nathan Latka

22:03And they've been good for you so far?

Alex Berman

22:05>> Yeah. I love it. I think we spent twenty k just to have them do everything.

Nathan Latka

22:08Interesting. Who's the what's the person's name you work with there?

Alex Berman

22:11>> Aaron. Aaron.

Nathan Latka

22:12Interesting. I'll look them up. Alright. Number four. How many hours of sleep do you get every night?

Alex Berman

22:17>> Try to get eight hours.

Nathan Latka

22:19Okay. That's good. As you're traveling the world. Number and what's your situation? Married? Single? Kids?

Alex Berman

22:25>> Single? Dating. Okay. Dating serious. So hopefully hopefully

Nathan Latka

22:28They travel with you or no?

Alex Berman

22:31>> Yeah. Yeah. Yeah.

Nathan Latka

22:32Is that, like, a tough life or no? It works?

Alex Berman

22:34>> No. I've been traveling for seven, eight years now.

Nathan Latka

22:37I've been traveling this spouse. Like, how do you do that with a part? I just I don't know, man. I would be like, every place to eat for dinner, it's like, do you wanna eat? And then you have to debate where you wanna eat. And it's like, fuck. Let's just go eat. I'm hungry.

Alex Berman

22:47>> Yeah. You have to make your decisions. And unfortunately, with a partner, you have to get higher quality places because they'll complain. And it's not just my it's not just my girlfriend. It's every girl I've dated that have That's amazing.

Nathan Latka

22:57And Alex, how old are you?

Alex Berman

22:59>> I'm 31.

Nathan Latka

23:00Last question. Something you wish you knew when you were 20.

Advice for 20-Year-Olds

Alex Berman

23:04>> Okay. I wish I knew how easy it was to just clone in a business that already existed and just do that. Like, I would never come up with an original idea if it was up to me. I would just be like, alright. What are people paying for right now? Let me Mailchimp. Alright. Let me do like a Mailchimp and then I just do Mailchimp. That would that'd be my one advice for anybody in third of this

23:22>> 20.

Nathan Latka

23:23I love that. Guys, have a story here. Omni.us launched by Alex and a partner he met, Amit at First Principles. They split it fifty fifty in terms of percentage. It's doing $12,000 a month right now in revenue, but just launched six months ago. 167 paying customers. It's at omni.us and leadshark. They help you identify leads. And then obviously omni is what you would use to actually send the leads out and close them, bring them in. He's

23:44got a lot of experience in startup world. His first company, InspiredBeatz, didn't go so well. His second another one, Tweet Hunter, was just acquired for Lemlist for, call it, $2,500,000. He's now free bird, traveling the world, building his new thing. We'll see what happens next. Alex, thanks for taking us to the top. Thanks, Nathan. One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS.

24:05We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday, 1PM Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at two p. M. Central. To

24:31make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you

24:52want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments

25:15for the next thirty minutes. Feel free to let me know what you thought about this episode. And if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'

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