Omni.us Revenue (2023)

Omni.us reported $12,000 in combined monthly revenue as of February 2023, roughly six to eight months after the platform began development. Of that total, approximately $8,000 came from the core Omni subscription product and roughly $4,000 came from LeadShark, the companion lead database. Berman confirmed the figures directly: "$8,000. And then LeadShark, which is part of omni, is also doing about 4k a month. So we're doing 12k a month."

Omni.us had 167 paying customers as of February 2023. Nearly all were on the single $49 per month plan, which the company planned to raise to $97 per month within weeks of the interview. Berman stated: "Right now, it's 49. Soon, within a couple weeks, we'll jump up to 97 per month."

The company introduced higher-touch annual packages in the month of the interview, priced at $1,500, $2,500, and $5,000. These packages include script writing and outbound setup support delivered by Omni's team. Berman noted that in the two weeks following the launch of those packages, the company collected $24,000 in cash, the majority of which came from those higher-priced deals. LeadShark, the companion lead database, was originally priced at $9 per month before being folded into the Omni product suite.

Omni.us operates a monthly SaaS subscription model anchored at $49 per month, with optional high-touch annual packages at $1,500, $2,500, and $5,000. The company requires a credit card at signup before the free trial begins, a deliberate choice Berman described as a way to measure commitment by number of credit cards entered rather than by free signups. Revenue is split between the core Omni platform and LeadShark, the lead database, which contributes roughly $4,000 of the $12,000 monthly total.

The company is pursuing an agency-SaaS hybrid model in which inbound callers are upsold to the higher-priced annual packages. Berman described the mechanic: "Everybody that comes into omni, you basically have to put in your phone number, and you can get a free call as soon as you sign up," with those calls used to close higher-value contracts. Profitability was not discussed in the interview.

Omni.us spent $20,000 with a sales agency called Sales Momentum to handle outbound sales operations. The company is currently sending 10,000 cold emails per month on its own behalf, with a stated target of 150,000 per month. On the influencer side, Berman is offering equity stakes to partners who drive revenue, modeled on a strategy used at Tweet Hunter where co-founder JK Molina grew his Twitter following from 40,000 to between 120,000 and 130,000 while promoting the product. A Twitter giveaway in February 2023 offering 379 verified startup leads generated 400 comments in a single day, with each commenter receiving a link to sign up for Omni.

The size of the Omni.us team was not stated explicitly in the interview. Engineering and development are handled by First Principles, Amit Mehta's Bangalore-based venture studio, which employs an estimated 100 to 150 people across its full portfolio. Omni.us also engaged Sales Momentum, an external sales agency, for $20,000 to manage outbound sales operations. The number of full-time employees dedicated solely to Omni.us was not disclosed.