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2023 Revenue

$144K

Customers

167

Funding

$0

Avg ACV

$862

Founded

2022

Omni.us Revenue (2023)

Omni.us is a software-as-a-service platform for automated outbound sales, enabling businesses to send cold emails, cold texts, and LinkedIn and Twitter messages through a single tool. The company was founded by Alex Berman and Amit Mehta of First Principles, a venture studio based in Bangalore, India, with the two parties splitting equity 50/50. As of February 2023, Omni.us had been operating for roughly six to eight months.

At the time of the interview, Omni.us reported $12,000 in combined monthly revenue: approximately $8,000 from the core Omni platform across 167 paying customers and roughly $4,000 from LeadShark, a companion lead-generation database product. The platform was priced at $49 per month, with a planned increase to $97, and the company had recently introduced higher-touch annual packages priced at $1,500, $2,500, and $5,000.

Berman brings a track record of five SaaS exits, including the 2022 sale of Tweet Hunter and Taplio to Lemlist for a combined $2,500,000. He has stated a target of $6,000,000 in annual revenue for Omni.us by the end of 2023, a roughly 40-fold increase from the monthly run rate at the time of the interview.

Last updated

Omni.us Revenue

Omni.us reported $12,000 in combined monthly revenue as of February 2023, roughly six to eight months after the platform began development. Of that total, approximately $8,000 came from the core Omni subscription product and roughly $4,000 came from LeadShark, the companion lead database. Berman confirmed the figures directly: "$8,000. And then LeadShark, which is part of omni, is also doing about 4k a month. So we're doing 12k a month."

Omni.us Revenue GrowthReported revenue / ARR over time$0$40K$80K$120K$160K20222023$0$144KSource: GetLatka.com interview on Feb 21, 2023 with Omni.us CEO Alex Berman
YearMilestoneSource
2023Omni.us Hit $144k revenue in January 2023Watch[1]
2022Launched with $0 revenue

Berman stated a year-end revenue target of $6,000,000 annually, which would require scaling from roughly $12,000 per month to approximately $500,000 per month by December 2023. He acknowledged the scale of the challenge, framing it as a distribution problem: "I think it's just gonna be a numbers game. It's like, how do we get the word out to enough people?" That target represents a GetLatka estimate ceiling based on the founder's own stated goal, not a modeled projection. A deceleration-adjusted floor, applying a conservative ramp from the current base, would place 2023 annualized revenue in the range of roughly $200,000 to $400,000, assuming growth accelerates but does not reach the stated target. Both figures are labeled as estimates; the company had not reported any audited financials.

Omni.us Valuation, Funding Rounds

Omni.us is a bootstrapped Sales Engagement Software startup. Founded in 2022, Omni.us has grown to $144K in revenue without raising any venture capital or outside funding.

As a self-funded Sales Engagement Software SaaS company, Omni.us has built its business with no outside investment.

Omni.us Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12022Source: GetLatka.com interview on Feb 21, 2023 with Omni.us CEO Alex Berman
YearRoundAmountValuation% SoldSource

Founder / CEO

Alex Berman

CEO

Alex Berman, age 31 at the time of the interview, is a co-founder of Omni.us and the public face of the company. He is described in the interview introduction as an entrepreneur, YouTuber, and bestselling author of The Cold Email Manifesto, with a YouTube channel carrying 97,000 subscribers. The KNOWN PEOPLE roster confirms his title as CEO. Berman has completed five SaaS exits.

His most notable prior exit was the combined sale of Tweet Hunter and Taplio to Lemlist in mid-2022 for a total of $2,500,000, with an earn-out on top that Berman elected not to participate in, taking an all-cash settlement instead. Berman owned approximately 13% of Tweet Hunter alongside co-founders Tom Thibault, JK Molina, and Robert Indresh. At the time of the sale, Tweet Hunter was generating $130,000 per month in revenue and Taplio was generating $50,000 per month. Berman told Latka: "It was two point something in all for Taplio and Tweet Hunter, but then there was an earn out on top of it."

Before Tweet Hunter, Berman held a 10% stake in Inspired Beats, a lead-generation agency that reached over $1,000,000 per month in revenue before collapsing when the controlling founder suffered a mental health crisis and the company lost operational continuity. Berman also built LeadShark, a lead database originally priced at $9 per month that cost $75,000 to $80,000 to develop. LeadShark was subsequently acquired by First Principles and folded into the Omni.us product suite as Omni Leads. Berman's co-founder at Omni.us is Amit Mehta, who runs First Principles, a Bangalore-based venture studio whose SaaS portfolio generates approximately $6,000,000 per year across multiple companies. First Principles employs an estimated 100 to 150 people and builds software at an engineering cost of $2.50 per hour, reflecting Indian salary structures where a fresh-out-of-college engineer earns roughly $800 to $1,200 per month.

Q&A

QuestionAnswer
What's your age?34
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Omni.us had 167 paying customers as of February 2023. Nearly all were on the single $49 per month plan, which the company planned to raise to $97 per month within weeks of the interview. Berman stated: "Right now, it's 49. Soon, within a couple weeks, we'll jump up to 97 per month."

The company introduced higher-touch annual packages in the month of the interview, priced at $1,500, $2,500, and $5,000. These packages include script writing and outbound setup support delivered by Omni's team. Berman noted that in the two weeks following the launch of those packages, the company collected $24,000 in cash, the majority of which came from those higher-priced deals. LeadShark, the companion lead database, was originally priced at $9 per month before being folded into the Omni product suite.

Omni.us serves 167 customers.

Omni.us Business Model

Omni.us operates a monthly SaaS subscription model anchored at $49 per month, with optional high-touch annual packages at $1,500, $2,500, and $5,000. The company requires a credit card at signup before the free trial begins, a deliberate choice Berman described as a way to measure commitment by number of credit cards entered rather than by free signups. Revenue is split between the core Omni platform and LeadShark, the lead database, which contributes roughly $4,000 of the $12,000 monthly total.

The company is pursuing an agency-SaaS hybrid model in which inbound callers are upsold to the higher-priced annual packages. Berman described the mechanic: "Everybody that comes into omni, you basically have to put in your phone number, and you can get a free call as soon as you sign up," with those calls used to close higher-value contracts. Profitability was not discussed in the interview.

Omni.us spent $20,000 with a sales agency called Sales Momentum to handle outbound sales operations. The company is currently sending 10,000 cold emails per month on its own behalf, with a stated target of 150,000 per month. On the influencer side, Berman is offering equity stakes to partners who drive revenue, modeled on a strategy used at Tweet Hunter where co-founder JK Molina grew his Twitter following from 40,000 to between 120,000 and 130,000 while promoting the product. A Twitter giveaway in February 2023 offering 379 verified startup leads generated 400 comments in a single day, with each commenter receiving a link to sign up for Omni.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2023)

167

Nathan Latka: So how many customers paying today? Alex Berman: Right now, we have one sixty seven. So we're still, we're only a couple months old.

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Omni.us Employees & Team Size

The size of the Omni.us team was not stated explicitly in the interview. Engineering and development are handled by First Principles, Amit Mehta's Bangalore-based venture studio, which employs an estimated 100 to 150 people across its full portfolio. Omni.us also engaged Sales Momentum, an external sales agency, for $20,000 to manage outbound sales operations. The number of full-time employees dedicated solely to Omni.us was not disclosed.

We do not have information about Omni.us's team yet.

Frequently Asked Questions about Omni.us

What is Omni.us's revenue?

Omni.us generates $144K in revenue.

Who founded Omni.us?

Omni.us was founded by Alex Berman.

Who is the CEO of Omni.us?

The CEO of Omni.us is Alex Berman.

How much funding does Omni.us have?

Omni.us is bootstrapped and has not raised outside funding.

Where is Omni.us headquarters?

Omni.us is headquartered in Delaware, United States.

Compare Omni.us to the industry

Omni.us operates across multiple industries. Browse revenue, funding, and growth data for Omni.us in each sector below.

Full Interview Transcripts

How to Clone Existing Company and Hit $10k MRR In Under 6 monthsFeb 21, 2023

[00:00] Guys, have a story here. Omni.us launched by Alex and a partner he met, Amit at First Principles. They split it fifty fifty in terms of percentage. It's doing $12,000 a month right now in revenue, but just launched six months ago. A 167 paying customers. It's at omni.us and Leadshark. They help you identify leads, and then obviously, omni is what you would use to actually send the leads out and close them, bring them in. He's got a [00:20] lot of experience in the startup world. His first company, Inspired Beats, didn't go so well. His second another one, Tweet Hunter, was just acquired for Lemlist for, call it, $2,500,000. He's now a free bird, traveling the world, building his new thing. We'll see what happens next. Hey folks, my guest today is Alex Berman. He's an entrepreneur and YouTuber with over 97,000 subscribers. Also bestselling author of The Cold Email Manifesto today. He specializes in cold email and [00:43] SaaS growth with five SaaS exits today, including a 7 figure exit in 2022. He now runs omni.us where he helps companies book more sales calls with cold emails automatically. Alex, ready to take us to the top? [00:54] >> Of course. [00:55] >> Thanks for [00:56] Well, so before we fill in the backstory here, just to be clear, so is omni an agency or is there technology here? Is it SaaS? [01:02] >> Omni is a SaaS. It's automated outbound. So basically, it lets you send cold emails, lets you send cold texts. Sooner to let you do LinkedIn messaging, Twitter messaging, like basically everything you need for automated outbound. [01:13] And give us the teaser, I mean, do you stand out? This is such a jam packed space. I mean, have the Lemlist crew, you've got all the duck soups of the world, you know, Stefan and Expandie on LinkedIn specific. Like how do you stand out in the noise? [01:28] >> There's a couple different ways. So for us, we really focus heavily on writing the scripts. So, you know, like you said, best selling author of cold email manifesto. We've seen a lot of cold email templates. We've seen a lot of scripts, and we can automate a lot of that. So basically getting it going in one click. And then on pricing as well, like you look at Lemlist pricing, you're paying 49 per seat for a very limited [01:48] >> email sending. For us, it's, you know, one low price for unlimited accounts, unlimited sending. So you can just have so many different accounts sending at the same time. Interesting. Trying to innovate on pricing, innovate on on service as well. [02:01] So I guess what what is pricing today? If someone listening right now and they wanna sign up and use you, what's the cheapest they can get started [02:07] >> Right now, it's 49. Soon, within a couple weeks, we'll jump up to 97 Interesting. Per month. [02:14] Yeah. And if you look at your current customers today, what's what's the average customer paying per month today? [02:19] >> So we have almost everyone's on the we only have one plan. So almost everyone's on the $49 a month. We added a new plan this month where basically when you sign up for omni, then you could book a sales call and our closers will will close you. And then those plans are 1,500, 2,500, and 5,000. [02:36] So just to be clear, you've got folks full time on staff at omni, which if a company like a b to b SaaS company is a startup and doesn't wanna hire their own SDRs, they can have they'll teach your team how to sell their product and all the sales inbound calls your team will handle? [02:50] >> No, no, no. So we don't do the closing, but what we'll do is it's outbound. So let's say you wanted to add another 30 to 60 appointments per month per rep, we'll write the scripts for you or walk you through how you can write them yourself. We also have omni leads, which will give you the leads. And then you're just you're off to the races, you know, omni channel, whether that's cold texting, cold email, whatever it [03:10] >> is. That's wild. And then, yeah, once once that happens, all the inbound stuff you can handle in your in your Salesforce or your HubSpot or wherever you send them after that. [03:18] And so how many customers paying today? [03:20] >> Right now, we have one sixty seven. So we're still we're only a couple months old. [03:25] Well, I love I was gonna say, when did you write the first line of code for the platform? [03:30] >> So I'm not a coder, but our team we've been working on this for maybe eight months, seven, eight months so far. [03:35] Okay. So how talk me through this. You have a great idea as a marketer. You know how to do distribution. Now you can't get 97,000 YouTube subs and write a book without understanding distribution. How does a guy like you go convince an engineer to work with you without the engineer going, this guy's a skinny sales guy, he's not a serious dude, what are we gonna do here? [03:52] >> So I was really addicted to Twitter, still really addicted to Twitter. And I reached out to this guy Amit Mehta, who is he runs a venture fund, but instead of investing money, they invest tech. And I've heard this a million times, but these guys are actually serious. Their SaaS portfolio makes about 6,000,000 a year, you know, over a couple companies. And so I wanted to interview him. So we went down to Bangalore in India. Right now, [04:17] >> I'm in Delhi. Went down to Bangalore and we're we're at his house on the golf course. And he was just talking about like how he wanted to be Sujan Patel. And I'm like, you know what would make you Sujan Patel, bro? We had a cold email tool. He was just hyped as shit, and then we made it happen. [04:31] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect [04:54] your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [05:18] get a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is [05:40] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [06:06] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right, we're gonna go back to the YouTube video here in a second, but [06:28] if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into [06:54] the interview. What's his venture studio name? [06:57] >> First principles. [06:59] First principles. So just to be clear, you found him first on Twitter? [07:05] >> On Twitter. On Twitter. Did sat down for an hour interview, and and that was up. [07:10] How'd you convince him to let you visit his house halfway across the world in Bangalore? [07:16] >> So everyone wants to meet. That's the thing. You know, when you have an audience, I I think that makes everything a lot easier. I haven't had any issue. That's one reason why I love cold email and cold texting and cold DMs. Like, just reach out to people and then they meet with you. [07:30] That's interesting. Yeah. It says Venture Studio, firstprincipal.co has built things like Catch with a k, the anti calendar for success successful busy people. RealWork, a mobile first workplace management made simple. So he's a pure is it just him? Is it just one engineer? [07:45] >> No. They have a whole whole they might be a team of a hundred, hundred hundred fifty or something. It's very India it's first principles, not first principle. Oh, don't even know if they have an actual website. Oh, I was wrong. Run a real estate SaaS. They run something called Lanteria, which is a basically for commercial real estate. They have another one called something for fundraising. I'm blanking on the name of it now. They have a fundraising [08:11] >> SaaS, and then they have a bunch of these other little tiny bets that they work on. [08:14] Firstprinciples,plural,.co. It's a little p as the logo with a teal and a blue part. Yep. There you go. Ah, amazing. Amazing. Okay. This is interesting. So you meet this guy. You meet this team, and I assume are you talking about Amit Mehta in Bangalore? Yeah. Yeah. Yeah. Amazing. Okay. So you visited him in Bangalore. So what does he say? Does he say, okay. Pay me $10,000 to build the MVP, or did he say give me 5% [08:34] equity? How does he work? [08:36] >> No. So we did fifty fifty partnership stake and then we're splitting the the costs $50.50. And Amit was the first like agency guy that I met that showed me the true the true prices. And these are Indian prices. So, like, you know, you talk to some agency guys and they're like, oh, yeah. We'll build this for you and we'll do it at cost and it's $50 an hour. Amit's the first guy that was like, yeah, dude. [08:57] >> We'll do it at cost and it's $2.50 an hour. And I was like, oh, okay. I can actually trust you. [09:03] Just tell [09:03] >> me what it's gonna cost here in India. [09:05] That's wild. So you're able to find, like, junior, senior front end engineers for $2.50 an hour in India? [09:12] >> Yeah. Well, it's based on its salary. But average engineer salary here for somebody fresh out of college is, you know, $800, a thousand dollars, $1,200. [09:22] Interesting. Interesting. Yeah. 77 people according to LinkedIn. So he's building out I mean, is a big this is a it's working. Very interesting. Alright. So you split equity fifty fifty. So and then you're off to the races. I guess, how did you get your first ten, twenty customers? [09:38] >> So it took a long time to build it. But then luckily, we've got the it took months. It took so many like, six, seven months just to get the software into a good spot. And, you know, we're doing it at cost. It still costs probably 40, 50 grand of just [09:53] Was that your fault? Did you give them a bad spec? What advice would you give to someone else working with somebody like Amit in terms of getting an MVP live quickly? [10:00] >> I have no idea. Because even when we did Lead Shark, it cost us 75, 80 k. So and by the time we launched, it barely worked. It finally is working now. And then the the one time we did this successfully for cheap was with Taplio, that 7 figure acquisition, Taplio Tweet Hunter. And that was when the Founder was the coder. So Tibo was a coder and we were able to do it. I don't think we had any [10:21] >> dev cost. It was just him building it. So 50 k. Recommend. [10:24] 50 k, six to seven months. And you only spent 25 k. Right? Because you two split the cost? Yep. Mhmm. Okay. Amazing. So you're off to the races. Yeah. Okay. Sorry. I cut you off. So then how do get first customers? [10:34] >> So I was doing just a a tweet with our audience. I used TweetHunter, which was our other SaaS, and I just made this tweet that was like, hey. Want beta access to a new tool to send cold emails like this tweet, and I'll send you a link. And then they liked the tweet, and they got a link that was like, hey. Sign up. Here here's the link you requested. Sign up here. And a certain percentage of [10:55] >> people signed up. Interesting. [10:56] What percent? [10:58] >> I don't know the exact percentage, but it was doing pretty good. Every time we posted that tweet up, we would get, like, maybe five, six credit cards. And the way that I do our SaaS, I always do I'm not a big fan of the free trial with no credit card. So the way that I always launch our SaaS is Taplio everything before is you get in there, you have to put in your credit card in order [11:16] >> to see the SaaS, and then there's a free trial after. So I go by by number of credit cards put in. [11:22] And most people listening will say, well, Alex, like, yeah, but the reason we don't ask for a credit card before the free you know, to do the free trial is because people forget they gave it, then you auto bill them on day seven, and then they get pissed off. [11:33] >> Yeah. I haven't found that people get pissed off. Some people get you know, some people say refund them, and then we do. [11:38] But [11:39] >> besides that, it's fine. [11:40] Yeah. Interesting. And I tweet hunter, where can people where can people view these tweets you put out? It's on it's at tweet hunter I o? [11:48] >> No. Tweet hunter is the software that I used to send them. I've been just posting on my main at Alex Berman on Twitter. [11:53] Oh. Oh. Oh. Got it. On your Twitter account using Yeah. Tweet Hunter. I see. [11:57] >> I do right now, I'm doing a giveaway basically every two days of just random stuff, follow-up templates or cold calling scripts or cold email scripts. And I found that that is that is the best way right now to generate free calls. [12:10] You Is and the packer stuff? [12:12] >> The other Alex Berman. Alex Berman. No e. [12:16] A l x? [12:17] >> A l x berman. Yeah. [12:18] Okay. Got it. You know this you know this other one because I'm sure people ask you all the time. Alright. So people can go okay. Here we go. Yeah. A l x berman. So you guys can go check it out and study. This is cool. Okay. Got it. Oh, wow. You get a lot of engagement on on these tweets. [12:33] >> Yeah. We've done a Just on the the giveaways do really well. So you can see like the want free leads. I was just giving away 379 leads. We have 400 comments in a day. And each one of those 400, they get the leads, and then the second thing in the in the comment is a link to omni. So it's like, here's the leads, and if you want omni unlimited sending for $49, you can sign up here. [12:55] Yeah. This is super cool. So guys, I'll read the one that he sent out February 19. The tweet just says, want free leads. I built a list of three seventy nine startups that raised funding in the last month of January. Clean, verified, and ready to send. Comment omni, and I'll send them over. No email or sign up needed. And the screenshot, which is important for curiosity, is basically a screenshot of a big Google Sheet. And what [13:13] I see happening here, Alex, is people typing omni in the chat, and what you're saying is tweet hunter is what automates the process of then DMing those people a link. [13:21] >> Yeah. Fully automated. [13:23] Interesting. It does it so like David at inbound typed o m n I. Someone else didn't write exactly o m n I. Will Tulsi Prasad who wrote a big a whole sentence, not just the word omni, still get the DM? [13:34] >> Yeah. It's not that smart. [13:36] Okay. So it's like anyone who comments basically will get oh, very cool. Enter wait. So why isn't Tweet Hunter a big I mean, does it do a couple grand a month in revenue, or what's that doing? [13:44] >> Tweet Hunter, we sold for 7 figures. Tweet Hunter is doing, I think, 130,000 a month. Taplio did 50,000 a month. [13:50] Oh, you exited it? [13:52] Okay. Interesting. [13:53] >> We sold to Lemlist, actually. [13:55] Oh, interesting. When did that happen? [14:00] >> Mid twenty twenty two, and then we weren't allowed to talk about it for months. And now recently, in the last couple weeks, we've been allowed to talk about it. [14:06] Wait. Why why was that so important to the Lemlist group that you couldn't talk about it? [14:09] >> I have no idea. They there was a six month time period where I guess they wanted to keep growing with us as the founders. [14:16] Interesting. And how many founders were at Tweet Hunter? How much did you own? I owned [14:21] >> I owned, like, maybe 13%, something like that. Okay. Lot of founders. Me, Tom Thibault, JK Molina, and Robert Indresh. [14:29] So Interesting. Five guys. So you get you get that done with Lemlist. You said it was more than a more than a million buck ex million dollars exit? Yeah. [14:37] >> It was two point something in all for Taplio and Tweet Hunter, but then there was an earn out Interesting. On top of it. [14:44] Yeah. Very cool. Do do you think you guys will actually see the earn out? Earn outs are notoriously tough to actually get. [14:49] >> I don't know. I'm not involved in the earn out process. I I took the just the cash. [14:53] Oh, so you took a lower amount of all cash up front just to be done upfront. Move on. [14:59] >> Yeah. Interesting. I don't wanna I don't wanna work. You know, I don't wanna work in someone else's company. I wanna grow my own. [15:03] Yeah. That's great. But, I mean, you know, 10% of 2,500,000. So you're I mean, you have a little nest egg. That's why you're in Delhi. You're traveling the world. You make 200, 300 grand on this, and you take your next swing at omni. Right? Yeah. [15:13] >> It's a little bit of cash. [15:15] Love that. Now this you don't all have a, you know, rosy stories on all your startup ventures because the last time I had you on the show was probably four years ago. You were at a company called Inspire Beats. What happened there? [15:25] >> Inspire Beats was it was a lead generation startup, just to give everybody a little backstory, where we were selling leads every month. And that was doing really well. It was over 1,000,000 a month very, very quickly. We were getting like all these companies in Silicon Valley. The problem with it though is it wasn't a SaaS. Right? It was an agency which required a lot of work on the back end to fulfill. And I wrote about this [15:48] >> in the book actually, the founder that was running everything, you know, because I was a minority partner, I had 10% of this company. The founder was handling the accounting, he was handling the books, he was handling the production, he was handling even a lot of the sales stuff. He went fully, like, fully insane to the point where he was committed to a mental hospital. And two, three months of nobody running the company and me not having [16:13] >> access to bank account to refund customers, me not having access to anything would be enough to basically ruin the company's rep and and and shut it down. [16:22] Well, did since you couldn't run refunds and he was out of commission, I mean, you guys get sued by customers who paid you a $100? [16:28] >> I don't know. I wasn't involved in any of that. I hope so. [16:30] Interesting. So you just left, basically. You just yeah. The equity wasn't worth anything. You just walked away. [16:35] >> Yeah. Yeah. Yeah. [16:36] Interesting. Okay. So back to omni. You're scaling now. You have about a 167 customers. The tweet strategy is working nicely. How do you go from it sounds like a 167 times $50 a month. You're doing about eight grand a month right now in revenue? [16:48] >> Yes. $8,000. And then Leadshark, which is part of omni, is also doing about 4 k a month. So we're, doing 12 k a month. [16:53] What's Leadshark? [16:55] >> Leadshark is the lead generation database. So omni handles all the sending, and then Leadshark is where you can buy the leads. Interesting. [17:02] How do you do you build, like, a moat around a company like Leadshark? Doesn't everyone just sort of buy ZoomInfo, buy iContact, buy Clearbit data, and it's it's really a repackaging game. Who packages it the best? [17:15] >> In in your space, in our space, maybe. In the SMB space, though, people are down to spend the $49 or lead truck used to be $9 a month just to get access. So it's really more of an SMB play. Then any sort of martech, any sort of marketing technology just comes down to sales. Like you said, you listed, like, three of them. What's the difference between Clearbit and ZoomInfo? You know, they both have [17:36] Everyone buys everyone's data. [17:38] >> Yeah. It's just who can [17:39] package it better and who can sell it better. [17:41] >> Yeah. Which salesperson do you like better? Which salesperson's a better closer? And we can play that game the same as them. Yep. You know, we'll book we'll book a call with your team the same way, and we'll try to close you. [17:50] I mean, I guess if they were on [17:51] >> right now all market. [17:52] Yeah. You know, I agree. But if they were on right now and they were gonna come to the point, what they might say is, well, we spend 10,000,000 a month buying the best data. Alex can't afford data as good as what we have. [18:03] >> And I would counter with, have you seen ZoomInfo's data? Because I I would try to download data and I I last time we used ZoomInfo, because we were ZoomInfo customers, we had a very hard time finding up to date data regardless of what they said. Because they'll spend their 10,000,000 a month, and they'll update data that's completely different from anything that you need. Yeah. So whether whether it's constantly refreshed data or not, the odds that it's [18:25] >> your data that that gets refreshed is very low. [18:27] Did LeadShark also was all also helped build by Amit? You guys own both together? [18:32] >> They ended up buying LeadShark as well. That was one of the four or five acquisitions that we had. [18:38] Oh, so a lead was acquired by Lemlist? [18:42] >> No. No. No. Lead shark was acquired by First Principles to become omni leads now in such [18:46] >> a way for us. [18:47] Oh. Oh. Oh, I see. [18:48] >> And the two of you guys own omni fifty fifty? [18:50] Yeah. [18:51] Oh, I see. [18:52] >> So now we own two no. So his company and my company. So our Oh, yeah. Each owned 50%. [18:57] Tim Bynne, $12,000 a month in revenue. So what if he can grow to at the end of this year? [19:01] >> I would love to hit, like, 6,000,000 a year. Mhmm. Because you can see, like, $12 in revenue. But now that we're selling the the annual packages, this month, we've collected 24,000 in cash. Most of it came in the last two weeks. Mhmm. Just selling these $5,000 deals, $6,000 deals. So it's like everybody that comes into omni, you basically have to put in your phone number, and you can get a free call as soon as you sign [19:25] >> up. [19:25] So those calls lead. [19:27] >> Upsold. Yeah. So it's like an agency SaaS hybrid model. And I think the secret our secret sauce is gonna be pushing that. [19:34] So you think you can grow from 12,000,000 12 k a month right now to 480,000 a month by December this year? [19:41] >> I think so. I think it's just gonna be a numbers game. It's like, how do we get the word out to enough people? Do How we open up enough channels and how do we make it happen? We're scaling our cold email. Right? Like, we are a cold email tool, so we can scale scale out our cold emails. Right now, our goal is 60,000 emails sent per month. We'll scale up to a 150,000 emails sent per month. [19:59] How many are you sending right now? [20:01] >> We're sending 10,000, I think. [20:04] That's just for you trying to get your own customers. That's not how much your customers are sending. [20:08] >> Yeah. No. No. No. That's just for us. And then we'll scale up all the way. A 150,000 a month. We got Twitter going. We got LinkedIn going. Well, LinkedIn will soon be going. YouTube's going as well. And I think it's just layering these social media channels. And then using using the influencers as well. Because what I found is we can basically hire these influencers to use their channels to talk about us. And that worked really well [20:34] >> at Tweet Hunter as well. One of the main one of the main partners at Tweet Hunter, JK Molina, was a known Twitter ghostwriter. And basically throughout the course of Tweet Hunter, he went from 40,000 followers to, like, up to one twenty, one thirty thousand. And a lot of that growth just came from him tweeting about it. And so we're doing similar at omni now. We've got a couple partners that we're just bringing on a bunch of [20:56] >> people where we're promising them equity that they can earn based on the amount of revenue that they're driving and it's just hopefully, we can create a snowball with that. [21:03] That's amazing. I love this story. Very cool, man. Well, as we wrap up here, where can folks find you online? What's the best place to check out? [21:11] >> Easiest place if you want me to write your cold email scripts going over to omni.us. Otherwise, go to YouTube, youtube.com/alexberman. [21:18] Awesome. On that note, let's wrap up here with the famous five. Number one, favorite book? [21:22] >> Favorite book, still four hour workweek. [21:24] Number two, is there a CEO you're following or studying? [21:27] >> I love Howard Schultz, former CEO, maybe current CEO of Starbucks. I don't know if he's current CEO. [21:32] He's always in and out. You never know. Yeah. Number three, besides your own tools, what's your favorite tool for building omni? [21:39] >> Favorite tool? I really like the HubSpot automations that we set up. There's a lot of money to be made just in getting your HubSpot emails set up correctly. [21:46] Number four, how many hours of sleep? Actually, do you use an agency to do that? And if so, which agency do you use? [21:51] >> We hired these guys called Sales Momentum. I again, another one without a website. Former guys who used to run Connected, which was a LinkedIn outreach tool. Their whole sales team left and started their own sales agency. [22:03] And they've been good for you so far? [22:05] >> Yeah. I love it. I think we spent twenty k just to have them do everything. [22:08] Interesting. Who's the what's the person's name you work with there? [22:11] >> Aaron. Aaron. [22:12] Interesting. I'll look them up. Alright. Number four. How many hours of sleep do you get every night? [22:17] >> Try to get eight hours. [22:19] Okay. That's good. As you're traveling the world. Number and what's your situation? Married? Single? Kids? [22:25] >> Single? Dating. Okay. Dating serious. So hopefully hopefully [22:28] They travel with you or no? [22:31] >> Yeah. Yeah. Yeah. [22:32] Is that, like, a tough life or no? It works? [22:34] >> No. I've been traveling for seven, eight years now. [22:37] I've been traveling this spouse. Like, how do you do that with a part? I just I don't know, man. I would be like, every place to eat for dinner, it's like, do you wanna eat? And then you have to debate where you wanna eat. And it's like, fuck. Let's just go eat. I'm hungry. [22:47] >> Yeah. You have to make your decisions. And unfortunately, with a partner, you have to get higher quality places because they'll complain. And it's not just my it's not just my girlfriend. It's every girl I've dated that have That's amazing. [22:57] And Alex, how old are you? [22:59] >> I'm 31. [23:00] Last question. Something you wish you knew when you were 20. [23:04] >> Okay. I wish I knew how easy it was to just clone in a business that already existed and just do that. Like, I would never come up with an original idea if it was up to me. I would just be like, alright. What are people paying for right now? Let me Mailchimp. Alright. Let me do like a Mailchimp and then I just do Mailchimp. That would that'd be my one advice for anybody in third of this [23:22] >> 20. [23:23] I love that. Guys, have a story here. Omni.us launched by Alex and a partner he met, Amit at First Principles. They split it fifty fifty in terms of percentage. It's doing $12,000 a month right now in revenue, but just launched six months ago. 167 paying customers. It's at omni.us and leadshark. They help you identify leads. And then obviously omni is what you would use to actually send the leads out and close them, bring them in. He's [23:44] got a lot of experience in startup world. His first company, InspiredBeatz, didn't go so well. His second another one, Tweet Hunter, was just acquired for Lemlist for, call it, $2,500,000. He's now free bird, traveling the world, building his new thing. We'll see what happens next. Alex, thanks for taking us to the top. Thanks, Nathan. One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. [24:05] We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday, 1PM Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at two p. M. Central. To [24:31] make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you [24:52] want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments [25:15] for the next thirty minutes. Feel free to let me know what you thought about this episode. And if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys' [25:32] support. All right. I'll be in the comments. See you.

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