How Omni.us CEO Alex Berman grew Omni.us to $144K revenue and 167 customers in 2023.

guys have good story here omni.us launched by Alex and a partner he met on meet at first principles I split it 50 50 in terms of percentage doing 12 Grand a month right now in Revenue but just launched six months ago 167 paying customers it's at omni.us and Lead shark they help you identify leads and then obviously Omni is what you would use to actually send the leads out and uh and close them bring them in he's got a lot of experience in startup World his first company inspired beats didn't go so well his second one another one tweet Hunter was just acquired for alum list for uh called two and a half million bucks he's now Freebird traveling the world building this new thing we'll see what happens next hey folks my guest today is Alex Berman he's an entrepreneur and YouTuber with over 97 000 subscribers also best selling author of the cold email Manifesto today he specializes in cold email and SAS growth with five SAS exits today including a seven figure exit in 2022. he now runs omni.us where he helps companies book more sales calls with cold emails automatically Alex already takes to the top of course thanks for having me well so before we fill in the backstory here just to be clear so is Omni agency or is our technology here is it SAS Omni success it's automated uh outbound so basically it lets you send cold emails lets you send cold texts sooner to let you do LinkedIn messaging Twitter messaging like basically everything you need for automated outcome and give us the teacher I mean how do you stand out this is such a jam-packed space I mean you have the lemless crew you've got all the duck soups of the world you know Stefan and expandy on LinkedIn specific like how do you stand out in the noise there's a couple different ways so for us we really focus heavily on writing the scripts so you know like you said best-selling author of cold email Manifesto we've seen a lot of cold email templates we've seen a lot of scripts and we can automate a lot of that um so basically getting it going in one click and then on pricing as well like you look at lemless pricing you're paying 49 per seat for a very limited email sending uh for us it's you know one low price for unlimited accounts unlimited sending so you just have so many different accounts studying at the same time interesting innovate on pricing innovate on uh on Service as well so I guess what what is pricing today if someone listening right now they want to sign up and use you what's the cheapest they can get started at right now it's 49 um soon within a couple weeks we'll jump up to 97. interesting a month yeah and if you look at your current customers today what's what's the average customer paying per month today so we have almost everyone's on the we only have one plan so almost everyone's on the 49 a month um we added a new plan this month where basically when you sign up for Omni and you can book a sales call and our closers will will close you um and then those plans are 1500 2500 and 5 000. so just be clear you've got folks full-time on staff at Omni which if a company like a B2B SAS company is a startup and doesn't want to hire their own sdrs they can have they'll teach your team how to sell their product and all the sales inbound calls of your team will handle no no so we don't do the closing but what we'll do is it's outbound so let's say you wanted to add another 30 to 60 appointments per month per rep we'll write the scripts for you or walk you through how you can write them yourself we also have Omni leads which will give you the leads and then you're just you're Off to the Races you know omnichannel uh whether that's cold texting cold email um whatever it is that's and then yeah once once that happens all the inbound stuff you can handle in your in your sales force or your HubSpot or wherever you send them after that and so how many customers paying today right now we have one 67. so we're still we're only a couple months old well I was going to say when did you write the first line of code for the platform uh so I'm not a coder but our team we've been working on this for maybe eight months seven eight months so far okay so how talk me through this you have a great idea as a marketer you know how to do distribution now you can't get 99 000 YouTube subs and write a book without understanding distribution how does a guy like you go convince an engineer to work with you without the engineer going uh this guy's a skimmy sales guy you know he's not a serious dude what are we gonna do here so I was really addicted to Twitter still related to Twitter um and I reached out to uh this guy on meet meta who is he runs a venture fund but instead of investing money they invest uh Tech and I've heard this a million times but these guys are actually serious they're SAS portfolio makes about 6 million a year you know over a couple companies and so um I wanted to interview him so we went down to Bangalore in India right now I'm in Delhi went down to Bangalore and we're at his house on the golf course and he was just talking about like how he wanted to be Sujin Patel and I'm like you know what would make you soojin Patel bro if we had a cold email tool he was just alive and and then we made it happen oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from real-time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview what's this Venture Studio name uh first principles first principles so just be clear you found him first on Twitter on Twitter Twitter I sat down for an hour interview and that was that how'd you convince them to let you visit his house halfway across the world in Bangalore so everyone wants to meet that's the thing you know when you have an audience I I think that makes everything a lot easier I haven't had any issue um that's one reason why I love cold email and it's cold texting and cold DMs like just reach out to people and then they meet with you that's interesting yeah he says Venture Studio first principal.com has built things like catch with a K the anti-calendar for Success successful busy people real work a mobile first workplace management Made Simple so he's a pure is it just him is it just one engineer no they have a whole um they might be a team of 100 150 or something it's very India it's first principles not first principle um oh I don't even know if they have an actual website oh I was basically they run a real estate SAS um they run something called lanteria which is a uh basically for commercial real estate they have another one called um uh something for fundraising I'm blanking on the name of it now um but they have a fundraising SAS and then they have a bunch of these other little tiny bits that they work on first principles plural dot Co it's little p is the logo with the teal and a blue part yeah there you go ah amazing...