2024 Revenue
$6.6M
Funding
$0
YOY
47.2%
Team
35
Founded
2015
How optilyz CEO Martin Twellmeyer grew optilyz to $6.6M revenue with a 35 person team in 2024.
Provider of an offline marketing analytics platform intended to automate and optimize direct mail marketing. The company's offline marketing analytics platform facilitates and provides a range of analytics tools to optimize campaigns enabling businesses drive down customer acquisition cost in offline marketing.
Last updated
optilyz Revenue
In 2024, optilyz's revenue reached $6.6M. The company previously reported $4.5M in 2023. Since its launch in 2015, optilyz has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | optilyz Hit $6.6m revenue in October 2024 | |
| 2023 | optilyz Hit $4.5m revenue in October 2023 | |
| 2021 | optilyz Hit $3.1m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
optilyz Valuation, Funding Rounds
optilyz is a bootstrapped Analytics Platforms startup. Founded in 2015, optilyz has grown to $6.6M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, optilyz has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Martin Twellmeyer
Martin Twellmeyer is the Co-Founder & Managing Director at optilyz. Additionally, Martin Twellmeyer has had 5 past jobs including VP Finance at AUTO1 Group.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for optilyz yet.
optilyz Employees & Team Size
optilyz employs approximately 35 people as of 2026, down from 45 in 2023, including 3 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 35 employees (December 2024) |
| 2024 | Reached 45 employees (October 2024) |
| 2023 | Reached 45 employees (October 2023) |
| 2022 | Reached 43 employees (October 2022) |
| 2021 | Reached 37 employees (December 2021) |
| 2021 | Reached 37 employees (April 2021) |
Frequently Asked Questions about optilyz
What is optilyz's revenue?
optilyz generates $6.6M in revenue.
Who founded optilyz?
optilyz was founded by Martin Twellmeyer.
Who is the CEO of optilyz?
The CEO of optilyz is Martin Twellmeyer.
How much funding does optilyz have?
optilyz raised $0.
How many employees does optilyz have?
optilyz has 35 employees.
Where is optilyz headquarters?
optilyz is headquartered in Berlin, Germany.
Compare optilyz to the industry
optilyz operates across multiple industries. Browse revenue, funding, and growth data for optilyz in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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