ActiveCampaign vs Pardot: Revenue, Funding & Team Size Compared
ActiveCampaign generates $290.5M in revenue; Pardot generates $500M. Pardot is 1.7× bigger than ActiveCampaign by revenue. The table below compares ActiveCampaign and Pardot on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  ActiveCampaignThis company |  Pardot |
|---|---|---|
| Revenue | $290.5M | $500M |
| Valuation | $3B | $95.5M |
| Funding raised | $360M | Not disclosed |
| Customers | 145K | Not disclosed |
| Team size | 865 | 93 |
| Founded | 2003 | 2006 |
| HQ | Chicago, United States | San Francisco, United States |
Want the full dataset? GetLatka tracks revenue, funding and team history for thousands of SaaS companies, with charts, growth rates and founder interviews.
ActiveCampaign at a glance
ActiveCampaign generates $290.5M in revenue with 865 employees, headquartered in Chicago, United States.
- Revenue
- $290.5M
- Valuation
- $3B
- Funding
- $360M
- Customers
- 145K
- Team size
- 865
- Founded
- 2003
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed. The platform serves a…
Pardot at a glance
Pardot generates $500M in revenue with 93 employees, headquartered in San Francisco, United States.
- Revenue
- $500M
- Valuation
- $95.5M
- Team size
- 93
- Founded
- 2006
Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.
Other ActiveCampaign alternatives
ActiveCampaign competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
ActiveCampaign vs Pardot: frequently asked questions
Is ActiveCampaign or Pardot bigger?
Pardot is the bigger company by revenue, at $500M against $290.5M for ActiveCampaign.
How much revenue does ActiveCampaign make?
ActiveCampaign generates $290.5M in annual revenue with a team of 865.
How much revenue does Pardot make?
Pardot generates $500M in annual revenue with a team of 93.
How much funding has ActiveCampaign raised?
ActiveCampaign has raised $360M in total funding since it was founded in 2003.