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ActiveCampaign Alternatives & Competitors

The closest alternatives to ActiveCampaign are OmniSend, Getresponse and Intuit Mailchimp. ActiveCampaign generates $290.5M in revenue with 865 employees. Every one of the 20 alternatives below is compared with ActiveCampaign on revenue, funding, customers, team size and founding year.

ActiveCampaign at a glance

Revenue
$290.5M
Valuation
$3B
Funding
$360M
Customers
145K
Team size
865
Founded
2003

ActiveCampaign vs its top alternatives

ActiveCampaign is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.

ActiveCampaign compared with its top alternatives on revenue, funding, customers and team size
CompanyActiveCampaign logoActiveCampaignThis companyOmniSend logoOmniSendGetresponse logoGetresponseIntuit Mailchimp logoIntuit MailchimpInMobi logoInMobiLeadsquared logoLeadsquaredLeadsquared logoLeadsquaredAttentive logoAttentiveS2W Media logoS2W MediaIRI logoIRI
Revenue$290.5M$50M$150M$180.1M$281M$279.3M$279.3M$308.7M$272M$268.5M
Valuation$3BNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosed
Funding raised$360M$1.6MNot disclosedNot disclosed$461.7M$35M$35M$863MNot disclosedNot disclosed
Customers145K100K100K140MNot disclosed1K1K2KNot disclosedNot disclosed
Team size8652164851.6K2.5K1.3K1.3K1.5K5312.4K
Founded200320141998200120072011201120162014Not disclosed
HQChicago, United StatesLithuaniaPolandUnited StatesIndiaIndiaIndiaUnited StatesUnited StatesUnited States

ActiveCampaign competitors ranked

OmniSend logo

1. OmniSend

Lithuania · E-Commerce Personalization Software

Omnisend is a marketing automation platform founded in 2014 and headquartered in Lithuania, serving online retailers with email, SMS, and web push notification tools. Co-Founder and CEO Rytis Lauris disclosed at a…

OmniSend revenue & fundingActiveCampaign vs OmniSend

Revenue
$50M
Funding
$1.6M
Customers
100K
Team size
216
Getresponse logo

2. Getresponse

Poland · E-Commerce Personalization Software

GetResponse is an all-in-one marketing platform that provides businesses with tools for email marketing, marketing automation, landing pages, and webinars. The company's mission is to help businesses grow their customer…

Getresponse revenue & fundingActiveCampaign vs Getresponse

Revenue
$150M
Customers
100K
Team size
485

Other E-Commerce Personalization Software companies similar to ActiveCampaign

InMobi logo

4. InMobi

India · E-Commerce Personalization Software

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…

InMobi revenue & fundingActiveCampaign vs InMobi

Revenue
$281M
Funding
$461.7M
Team size
2.5K
Leadsquared logo

5. Leadsquared

India · E-Commerce Personalization Software

LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…

Leadsquared revenue & fundingActiveCampaign vs Leadsquared

Revenue
$279.3M
Funding
$35M
Customers
1K
Team size
1.3K
Leadsquared logo

6. Leadsquared

India · E-Commerce Personalization Software

LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…

Leadsquared revenue & fundingActiveCampaign vs Leadsquared

Revenue
$279.3M
Funding
$35M
Customers
1K
Team size
1.3K
Attentive logo

7. Attentive

United States · E-Commerce Personalization Software

Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text…

Attentive revenue & fundingActiveCampaign vs Attentive

Revenue
$308.7M
Funding
$863M
Customers
2K
Team size
1.5K
IRI logo

9. IRI

United States · E-Commerce Personalization Software

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase…

IRI revenue & fundingActiveCampaign vs IRI

Revenue
$268.5M
Team size
2.4K
Thryv logo

11. Thryv

United States · E-Commerce Personalization Software

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…

Thryv revenue & fundingActiveCampaign vs Thryv

Revenue
$328.9M
Team size
5.2K
Thryv logo

12. Thryv

United States · E-Commerce Personalization Software

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…

Thryv revenue & fundingActiveCampaign vs Thryv

Revenue
$328.9M
Team size
5.2K
Glance logo

14. Glance

India · E-Commerce Personalization Software

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment…

Glance revenue & fundingActiveCampaign vs Glance

Revenue
$336M
Team size
1K
Trustpilot logo

18. Trustpilot

Denmark · E-Commerce Personalization Software

Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a…

Trustpilot revenue & fundingActiveCampaign vs Trustpilot

Revenue
$225.8M
Funding
$179.7M
Team size
1.1K
GupShup logo

20. GupShup

United States · E-Commerce Personalization Software

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 5 billion messages per month. Across verticals, thousands of large and…

GupShup revenue & fundingActiveCampaign vs GupShup

Revenue
$360.5M
Funding
$144.1M
Customers
100K
Team size
1.1K

How ActiveCampaign compares

Casey Hill named several competitors that customers have migrated away from when joining ActiveCampaign, including Mailchimp, Brevo, and ConvertKit. These were cited as examples used in voice-of-customer LinkedIn campaigns, where ActiveCampaign asks customers to post about why they switched. No financial or operational metrics about any competitor were provided by Hill, and none of the competitor names carry company-confirmed data.

Hill also noted that when identifying podcast guesting opportunities, he looks at where executives from Mailchimp and HubSpot have appeared as guests, using their podcast footprint as a map for relevant shows. This was a tactical observation, not a statement about those companies' performance.

ActiveCampaign vs the E-Commerce Personalization Software market

ActiveCampaign ranks #2 of 218 E-Commerce Personalization Software companies by annual revenue, putting it in the top 1% of the market.

Companies tracked
218
Median revenue
$3.6M
Median funding
$15.9M
Median team size
32

Who uses ActiveCampaign

Customers ActiveCampaign has named publicly in interviews, filings and case studies.

  • linkedin_ads
  • podcast
  • influencer_marketing

ActiveCampaign funding

ActiveCampaign funding rounds with amount raised and valuation
DateRoundAmountValuation
Apr 2021Series C$240M$3B
Jan 2020Series B$100MNot disclosed
Oct 2016Series A$20MNot disclosed

More about ActiveCampaign

How ActiveCampaign Hit $250M Revenue with LinkedIn, Earned Media, and Influencers

In the competitive world of CRM software, ActiveCampaign has emerged as a standout player. Under the strategic leadership of Casey Hill, the Senior Growth Marketing Manager, the company has seen remarkable growth. As of 2021, ActiveCampaign surpassed $165 million in annual recurring revenue (ARR), and projections suggest that they have reached even higher milestones since then. This article delves into the tactics that fueled this success, focusing on three primary growth channels: LinkedIn, earned media, and influencers. 2021: Breaking $165 Million Revenue with Strategic Growth Tactics ActiveCampaign's growth trajectory is nothing short of impressive. In 2021, the company reported $165 million in ARR, setting the stage for further expansion. The strategic efforts led by Casey Hill, who joined the company in July 2023, have been pivotal in driving revenue growth. The key tactics employed include a robust LinkedIn strategy, leveraging earned media, and an innovative approach to influencer partnerships. LinkedIn: The Triple Threat Approach Casey Hill emphasizes the power of LinkedIn as a multifaceted platform for growth. ActiveCampaign's strategy is built on three pillars: team mobil

Read the full article

ActiveCampaign competitors FAQ

Who are ActiveCampaign's competitors?

The closest alternatives to ActiveCampaign are OmniSend, Getresponse and Intuit Mailchimp. This page compares each of them with ActiveCampaign on revenue, funding, customers and team size.

What is the best alternative to ActiveCampaign?

OmniSend is the closest alternative to ActiveCampaign, generating $50M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.

How much revenue does ActiveCampaign generate?

ActiveCampaign generates $290.5M in revenue.

How much funding has ActiveCampaign raised?

ActiveCampaign has raised $360M in funding.

How many customers does ActiveCampaign have?

ActiveCampaign has 145K customers.

Is ActiveCampaign bigger than OmniSend?

Yes. ActiveCampaign generates $290.5M in revenue versus $50M at OmniSend.