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The closest alternatives to ActiveCampaign are OmniSend, HubSpot and Getresponse. ActiveCampaign generates $290.5M in revenue with 865 employees. Every one of the 20 alternatives below is compared with ActiveCampaign on revenue, funding, customers, team size and founding year.
ActiveCampaign is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  ActiveCampaignThis company |  OmniSend |  HubSpot |  Getresponse |  Intuit Mailchimp |  Klaviyo |  InMobi |  Leadsquared | Leadsquared |  Attentive |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $290.5M | $50M | $3.1B | $150M | $180.1M | $1.2B | $281M | $279.3M | $279.3M | $308.7M |
| Valuation | $3B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $360M | $1.6M | $100.5M | Not disclosed | Not disclosed | $678.5M | $461.7M | $35M | $35M | $863M |
| Customers | 145K | 100K | 205K | 100K | 140M | 146K | Not disclosed | 1K | 1K | 2K |
| Team size | 865 | 216 | 7.6K | 485 | 1.6K | 2.9K | 2.5K | 1.3K | 1.3K | 1.5K |
| Founded | 2003 | 2014 | 2006 | 1998 | 2001 | 2012 | 2007 | 2011 | 2011 | 2016 |
| HQ | Chicago, United States | Lithuania | United States | Poland | United States | United States | India | India | India | United States |
Lithuania · E-Commerce Personalization Software
Omnisend is a bootstrapped marketing automation platform founded in 2014 that helps online retailers communicate with their customer base through email, SMS, and web push notifications. The company reported $50 million…
United States · E-Commerce Personalization Software
HubSpot Inc. is a provider of cloud-based marketing and sales software solutions to mid-market businesses that are delivered through its centralized platform, which allows businesses to create personalized interactions…
Poland · E-Commerce Personalization Software
GetResponse is an all-in-one marketing platform that provides businesses with tools for email marketing, marketing automation, landing pages, and webinars. The company's mission is to help businesses grow their customer…
United States · E-Commerce Personalization Software
The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.
Intuit Mailchimp revenue & fundingActiveCampaign vs Intuit Mailchimp
United States · E-Commerce Personalization Software
Klaviyo is an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. It is designed to help grow businesses with personalized newsletters and…
India · E-Commerce Personalization Software
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…
India · E-Commerce Personalization Software
LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…
India · E-Commerce Personalization Software
LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…
United States · E-Commerce Personalization Software
Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text…
United States · E-Commerce Personalization Software
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
United States · E-Commerce Personalization Software
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase…
United States · E-Commerce Personalization Software
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
United States · E-Commerce Personalization Software
Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…
United States · E-Commerce Personalization Software
Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…
United States · E-Commerce Personalization Software
Fractal is a globally recognized Enterprise AI company with a vision to power every human decision in the enterprise. Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue…
Fractal Analytics revenue & fundingActiveCampaign vs Fractal Analytics
India · E-Commerce Personalization Software
Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment…
United Kingdom · E-Commerce Personalization Software
Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms…
jellyfish.com revenue & fundingActiveCampaign vs jellyfish.com
United States · E-Commerce Personalization Software
Optimize and measure every customer interaction
United States · E-Commerce Personalization Software
Optimize and measure every customer interaction
Denmark · E-Commerce Personalization Software
Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a…
Casey Hill named several competitors that customers have migrated away from when joining ActiveCampaign, including Mailchimp, Brevo, and ConvertKit. These were cited as examples used in voice-of-customer LinkedIn campaigns, where ActiveCampaign asks customers to post about why they switched. No financial or operational metrics about any competitor were provided by Hill, and none of the competitor names carry company-confirmed data.
Hill also noted that when identifying podcast guesting opportunities, he looks at where executives from Mailchimp and HubSpot have appeared as guests, using their podcast footprint as a map for relevant shows. This was a tactical observation, not a statement about those companies' performance.
ActiveCampaign ranks #2 of 218 E-Commerce Personalization Software companies by annual revenue, putting it in the top 1% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Apr 2021 | Series C | $240M | $3B |
| Jan 2020 | Series B | $100M | Not disclosed |
| Oct 2016 | Series A | $20M | Not disclosed |
How ActiveCampaign Hit $250M Revenue with LinkedIn, Earned Media, and Influencers
ActiveCampaign last confirmed $165M ARR in April 2021. By mid-2024 its CMO was citing $250M. Casey Hill told Latka in July 2024 how LinkedIn, podcast guesting, and performance-paid influencers power the growth program, and why the company won't confirm the number.
The closest alternatives to ActiveCampaign are OmniSend, HubSpot and Getresponse. This page compares each of them with ActiveCampaign on revenue, funding, customers and team size.
OmniSend is the closest alternative to ActiveCampaign, generating $50M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
ActiveCampaign generates $290.5M in revenue.
ActiveCampaign has raised $360M in funding.
ActiveCampaign has 145K customers.
Yes. ActiveCampaign generates $290.5M in revenue versus $50M at OmniSend.
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