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Pardot

San Francisco, California, United States

Valuation · 2018

$95.5M

2022 Revenue

$500M

Team · 2020

93

Founded

2006

Pardot Revenue & Valuation (2022)

Pardot generated $500M in revenue in 2022. Source: Confirmed by CEO

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

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Pardot Revenue

In 2022, Pardot's revenue reached $500M. The company previously reported $292.3M in 2018. Since its launch in 2006, Pardot has shown consistent revenue growth.

Pardot Revenue GrowthReported revenue / ARR over time$0$125M$250M$375M$500M$625M200620082010201220142016201820202022$0$14M$292.3M$500MSource: GetLatka.com
YearMilestoneSource
2022Pardot Hit $500m revenue in June 2022Confirmed by CEO
2018Pardot Hit $292.3m revenue in December 2018Not recorded
2012Pardot Hit $14m revenue in June 2012Confirmed by CEO
2006Launched with $0 revenue

Pardot Valuation, Funding Rounds

Pardot reached a $95.5M valuation in 2018, set during its Valuation round.

Pardot Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$25M$0.2$50M$0.4$75M$0.6$100M$0.8$125M$12006200820102012201420162018$95.5MSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2018Valuation-$95.5M-Not recorded

Pardot Employees & Team Size

Pardot employs approximately 93 people as of 2026, down from 98 in 2019, including 4 sales reps that carry a quota.

Pardot Team GrowthReported headcount over time025507510012520062008201020122014201620182020009393Source: GetLatka.com
YearMilestoneSource
2020Reached 93 employees (December 2020)Not recorded
2020Reached 51 employees (August 2020)Not recorded
2020Reached 94 employees (June 2020)Not recorded
2019Reached 98 employees (December 2019)Not recorded
2018Reached 102 employees (December 2018)Not recorded

Frequently Asked Questions about Pardot

Who owns Pardot?

Pardot is owned by ExactTarget, which acquired it.

What is Pardot's revenue?

As of 2022, Pardot generated $500M in revenue.

Who founded Pardot?

Pardot was founded by Adam Blitzer.

When was Pardot founded?

Pardot was founded in 2006.

How many employees does Pardot have?

As of 2020, Pardot had 93 employees.

Where is Pardot headquartered?

Pardot is headquartered in San Francisco, California, United States.

Compare Pardot to the industry

Pardot operates across multiple industries. Browse revenue, funding, and growth data for Pardot in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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