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How Pardot CEO Adam Blitzer grew Pardot to $500M revenue with a 93 person team in 2022.

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

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Pardot Revenue

In 2022, Pardot's revenue reached $500M. The company previously reported $292.3M in 2018. Since its launch in 2006, Pardot has shown consistent revenue growth.

Pardot Revenue GrowthReported revenue / ARR by year$0$125M$250M$375M$500M$625M200620082010201220142016201820202022$0$14M$292M$500MSource: GetLatka.com
YearMilestone
2022Pardot Hit $500m revenue in June 2022
2018Pardot Hit $292.3m revenue in December 2018
2012Pardot Hit $14m revenue in June 2012
2006Launched with $0 revenue

Pardot Valuation, Funding Rounds

Pardot's most recent disclosed valuation is $95.5M.

Pardot is a bootstrapped Sales Engagement Software startup. Founded in 2006, Pardot has grown to $500M in revenue without raising any venture capital or outside funding.

As a self-funded Sales Engagement Software SaaS company, Pardot has built its business with no outside investment.

Pardot Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120062006 cumulative: $0 • 2006 Founded: $02006 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Pardot Employees & Team Size

Pardot employs approximately 93 people as of 2026, down from 98 in 2019.

Pardot has 93 total employees in different roles and functions and 4 sales reps that carry a quota.

Pardot Team GrowthReported headcount over time025507510012520062008201020122014201620182020009393Source: GetLatka.com
YearMilestone
2020Reached 93 employees (December 2020)
2020Reached 51 employees (August 2020)
2020Reached 94 employees (June 2020)
2019Reached 98 employees (December 2019)
2018Reached 102 employees (December 2018)

Founder / CEO

Adam Blitzer

Adam Blitzer is listed as Founder / CEO at Pardot.

Q&A

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Customers

We do not have customer count information for Pardot yet.

Frequently Asked Questions about Pardot

What is Pardot's revenue?

Pardot generates $500M in revenue.

Who founded Pardot?

Pardot was founded by Adam Blitzer.

Who is the CEO of Pardot?

The CEO of Pardot is Adam Blitzer.

How much funding does Pardot have?

Pardot raised $0.

How many employees does Pardot have?

Pardot has 93 employees.

Where is Pardot headquarters?

Pardot is headquartered in San Francisco, California, United States.

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Compare Pardot to the industry

Pardot operates across multiple industries. Browse revenue, funding, and growth data for Pardot in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .