Pardotrevenue & acquisition
Sales Engagement SoftwareSan Francisco, CaliforniaFounded 2006
Pardot was acquired by ExactTarget. See ExactTarget's profile →
Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.
Pardot revenue
Pardot's annual revenue was $500M in June 2022, its last figure before ExactTarget bought it.
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jun 2012 | $14M | Confirmed by CEO |
| Dec 2018 | $292.3M | – |
| Jun 2022 | $500M | Confirmed by CEO |
– source not recorded
Who owns Pardot
ExactTarget owns Pardot. The date and price of the deal are not on record.
Pardot CEO, founders & employees
Adam Blitzer founded Pardot in 2006 and led it as CEO. Pardot had 93 employees (December 2020), down from 98 a year earlier.
- Adam BlitzerFounder & CEO
Team mix (Dec 2020): 37 engineers, 4 in sales, 5 in marketing
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 93 | – |
| Aug 2020 | 51 | – |
| Jun 2020 | 94 | – |
| Dec 2019 | 98 | – |
| Dec 2018 | 102 | – |
Pardot FAQ
What was Pardot's revenue?
Before ExactTarget bought it, Pardot's annual revenue was $500M in June 2022, according to the CEO.
Who owns Pardot?
ExactTarget owns Pardot.
How many employees does Pardot have?
Pardot had 93 employees in December 2020.
Who founded Pardot?
Adam Blitzer founded Pardot in 2006.
Browse Sales Engagement Software
How this page is sourced
2 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profileRun Pardot? Join the podcast